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Franchising as a form of entering the market
Kováčiková, Petra ; Turnerová, Lenka (advisor) ; Krajča, Jiří (referee)
The goal of this thesis is to provide the entrepreneurs who decided too enter the Czech market with luxurious goods via franchise with a new source of information, help them to find the right way in the global and Czech market with luxury and help them by running their own franchise shop. The thesis starts with the theory of franchising, continues with the analysis of Czech and global market with luxury goods and at the end it focuses on the operational manual of a brand with luxury items. The analyze of luxury markets is based on the studies of Bain & Co. company which map the luxury market since 2003 and Ipsos Tambor study which provides the information about the Czech luxury market. Franchising is definitely good form of entering new markets with luxury clothing even though there is a shift from wholesale to retail in fashion brands. Last but not least this thesis enables the reader to have a look into the eventual operational manual of a luxury brand with wide range of products.
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Labour market in Olomouc province
Jílek, Jan ; Pavelka, Tomáš (advisor) ; Džbánková, Zuzana (referee)
My bachelor paper will deal with unemployment and it's analysis within Olomoucký region throught years 2005 2010. The main goal will be to analyse the amount of unemployed people, their structure from education stand point and age. In theoretical part I'll write about labour market and unemployment. We could find examples of people that are prefering income from state and social support instead of working and so I'll talk also about the state policy of unemployment. The analysis itself will také place in pratical part. To have better results that will allow me to see the reasons for such unemployment rate I'll be analysing five smaller districts. And in the end of each district I'll mention a company that shutted down their business, shutted down a factory in the district or let go many people. The primary goal is to give the reader objective statistic comparison between districts and my subjective opinion on the labour market and getting a fine work in this country.
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Business plan for healthy eating
Bukovská, Romana ; Svobodová, Ivana (advisor) ; Barton, Monika (referee)
The aim of this work is to create a business plan for fast and healthy eating. The business plan will compete with restaurants that offer a bold and difficult to digest food. It will also offer customers additional products and services within a healthy lifestyle, such as cooking classes and food sales. Based on market analysis, competitive mapping and understanding the needs of potential customers is created by manufacturing, marketing and financial plan. The work also focuses on thorough SWOT analysis, through which can be defined strengths and weaknesses and threats and opportunities that may come from the external environment.
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The perception of private labels by Czech and Slovak consumers
Nemčíková, Alica ; Hesková, Marie (advisor) ; Šalamoun, Jan (referee)
The goal of diploma thesis entitled: "The perception of private labels by Czech and Slovak consumers" was to do own marketing survey, aimed on perception of assortment marked as "organic" by consumer, and as well on organic food assortment under the private labels of retail chains acting in the Czech and the Slovak Republic. Based on survey results and market analysis to assess the current status and trends on the market with organic products and also bring conclusions and recommendations concerned the strategies for further action in "ORGANIC" domain.
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commodity futures on precious metals
Schwartz, Peter ; Málek, Jiří (advisor) ; Paholok, Igor (referee)
The aim of the thesis is to clarify the importance of diversifying investment portfolios with the help of precious metals at the present time and to analyze the fluctuation of precious metals market in terms of demand, supply and price developments. The core of the thesis focuses on analysis of the market of precious metals from 1998 to 2011 The used work method is comparison of precious metals between themselves and the world stock indices, the method of analysis in separate calculations of indicators, the method of deduction from the results of calculations.
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The problems of the labour market in the Vysočina region
Nováková, Andrea ; Kadeřábková, Jaroslava (advisor) ; Peková, Jitka (referee)
The diploma work "Problems of the labour market in the region of Vysočina" evaluates the main causes and process of the economic recession, based on an analysis of the labour market and unemployment in the region of Vysočina which are based on chosen socioeconomic and demographic characteristics. The work consists of theoretical and practical parts. The first chapter is devoted to basic theoretical concepts concerning the labor market. The second chapter deals with unemployment and clarifies its economic, social and psychological impacts. The third chapter contains an analysis of demographic and socioeconomic characteristics affecting the labor market in the region. The fourth chapter assesses the impact and consequences of the crisis in the Vysočina region and explains the emergence of the financial crisis and its expansion into the real economy. The fifth chapter covers the analysis of the labor market and unemployment during the economic cycle changes. The last two chapters contain empirical research carried out using questionnaires, whose task was to clarify the feelings and attitudes of the population to adverse economic developments and their impact on the labor market and employment.
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Analyses of the Spirits Market and Possible Implications for Marketing Strategy in Macedonia
Antovska, Stojna ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
Although mostly associated with the harmful consequences of alcohol abuse over the public health, the industry of distilled spirits represents a very important and substantial part of the economy. Nowadays, the spirits industry does not only consist of alcoholic beverages; but it is part of many cultures, creates a certain image, and provides additional incomes for the economy in the form of taxes and excises, as well as job creation. The main aim for writing this paper on this topic was to analyze the Macedonian spirits market and to suggest a marketing strategy through making parallel comparisons between specifics in different spirits markets in the world and the spirits industry in Macedonia. Working in the spirits market industry requires careful execution of the company's strategies and policies, while respecting all the legislation procedures. That is why when entering the spirits market; a good and essential analysis is necessary.
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Marketing of the medieval castle in the 21st century
Mendlová, Hana ; Procházková, Markéta (advisor) ; Smrčková, Martina (referee)
This master's thesis deals with marketing of the historical monument, specifically private castle Horní hrad. The thesis consists of two parts. The first part is devoted to theoretical background as marketing, marketing mix of historical monuments and enterprise in the field of culture. The practical part deals with past and present of Horní hrad castle. Afterwards the thesis analyses the elements of marketing mix. Based on the information from this part of the thesis and information from marketing research among students of the University of Economics Prague, there are recomendations given for improvement of provided services. The aim of this master's thesis is to determine how private person can create the centre of history and culture for the general public.
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E-marketing strategy for introducing peruvian products in selected European country
Tejada Rodriguez, Adriana Cecilia ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
The Internet has revolutionized the way the world used to work by becoming a crucial part in people's lifestyle. Nowadays, the speed and extent with which people can communicate has reached unimaginable levels, affecting significantly their behavior and the way they do business. This thesis aims to clarify how does business models have changed with the implementation of the Internet by introducing one of its newest e-business models, an "online store" and its following e-marketing plan concepts. Similarly, the thesis also aims to elaborate a project where this e-business model is used to introduce Peruvian products to the Belgian market and evaluate its viability. For this purposes, an e-marketing plan of the mentioned project was developed including macro and micro analysis and customer analysis with its respective marketing research, finalizing with the elaboration of the e-marketing mix strategies. The results of the project revealed that most of the changes of implementing Internet in the business process become noticeable in the formulation of the marketing mix strategies. Regarding the project itself, the study concluded that there exist the right conditions in the country and its potential customers to be profitable. Nonetheless, success will only be reached by the effective implementation of the promotional strategies that help create brand-awareness and loyal relationships with the customers.
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