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Implementation of principles and philosophy of CRM in selected company.
Rokošný, Lukáš ; Koliš, Karel (advisor) ; Zákutný, Juraj (referee)
Bachelor thesis is concerned with the analysis of internal processes at a particular company, and the process itself in terms of the contract. It describes the current position on the market and compares it with the competitors. The practical part is dealing with the elements of customers' behavior and identifies points for improvement. At the same time it is proposing ways to improve the process of contract, based on this it creates a basis for the implementation philosophy of CRM in the company. The theoretical part is dedicated to the definition of basic concepts of CRM and simple principles of CRM strategies. Likewise it is seeking beneficial customer relationships, their development and maintanance. Also the value that an enterprise can create for the customer is described, and what can be obtained based on it.
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Dance and movement education of children aged 3 to 5 years
Kvasnovská, Tereza ; Fričová, Marie (advisor) ; Holá, Iveta (referee)
Title: Dance and movement education of children aged 3 to 5 years The objective of this thesis is the creation of a methodological series of exercises for dance education of children from 3 to 5 years based on literary research. The thesis is designed for all beginning dance teachers whom it is intended to help to clarify and organize each dance element and moves correctly. An additional objective is practical verification of created methodological series of exercises with children with the above required age. For processing of this thesis I will use practical observation method and during the next two months I will apply created methodological series to children preschool age from dance school Stardance Chomutov, who I have worked with since September 2011. Based on observation and reactions of children to this type of exercise I will create a selection which I will process in the form of evaluation for each exercise. Keywords: dance, movement, motor and psychological development, preschool age
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The proposal of an offer system and implementation to information system in a company
Boudek, Tomáš ; Novotný, Ota (advisor) ; Daněk, Lukáš (referee)
This diploma thesis is aimed at a creation of offers in a company. The proposal of an offer system in the Pohoda information system which the company uses is described in this thesis. An analysis of offers created in 2013 according to the specified indicators is another part of this work. The work contains a theoretical part focusing on an area of offers, business meetings, ERP systems and Competitive and Business intelligence. In the next part of the work the company which the proposal is made for as well as the Pohoda information system, where the specific functions and parts of the system are described, are presented. The system of offers creation which is used in the company now and also its current shortcomings are introduced in this thesis. Next a proposal for improving of the current system and an implementation proposal to the Pohoda information system is created. In the last part of the work the analysis of offers from 2013 is made. An estimate of the benefits of the proposed system for individuals and for a company and a summary of the processed analysis are both contained in the conclusion of this work. The thesis contains annexes an example of a current offer and data which were used for the analysis of the offers from 2013.
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Analysis of Volkswagen's crisis communication in the Czech Republic
Hynek, Tomáš ; Postler, Milan (advisor) ; Vomočil, Marek (referee)
This master thesis deals with analysis of crisis communication of the Volkswagen Group in the Czech Republic and its presentation in media. The theoretical part presents particular components of public relations and the crisis communication and its rules as a part of them. Then some basic principles in media analysis and marketing research are presented. The practical part starts with an in-depth overview of the emission scandal as a crisis situation for Volkswagen with an analysis of selected PR components impact of several indicators and also analysis of the media picture of the company. The research focuses on customer s attitude towards the emissions issue and VW s reaction. Finally the SWOT analysis is assembled and on its basis the solution for post-crisis communication is offerred.
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Prague spring 1968 and transitology
Běhal, Filip ; Buben, Radek (advisor) ; Štefek, Martin (referee)
The thesis wil focus on the classical transitology, especially the authors Juan Linz and Alfred Stepan. This theory will be applied on the events and ideas of Prague spring 1968, while the presumption is that these events exactly met the basic condition that an ending regime should start the democratization with certain liberalization. The thesis will analyze and characterize this liberalization in three partially overlapping fields: 1. civic freedom and legality 2. political sphere 3. economics. Considering these factors, the cleavage between the elites of the communist party on reforms and hardliners, will be analyzed. Other points of the analysis include the international context in the Soviet bloc, public support of the reforms in Czechoslovakia, solid institutional organization of the regime and the lack of radical opposition. The aim of the thesis is to analyze and perhaps even vindicate the hypothesis that if there hadn't been the military intervention in August the whole process would have had the best premises to transform into ideal democratization on the border between pact and reform.
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China as a Potential Global Hegemon - Selected Aspects
Vorel, Tomáš ; Jiránková, Martina (advisor) ; Cihelková, Eva (referee)
The thesis deals with analysis of China with respect to its potential hegemony which is defined by three various attributes. Firstly, the economic attribute examines the economic performance of the country, formed by GDP level and its several components. Concerning foreign trade, the most essential part is the country's import situation. As for the financial attribute, it is observed how elements of hegemony interact with the usage of China's currency as the world's key currency and the effects of developed financial or capital markets. The last attribute is concerned with the diplomatic position of the country, determined by the level of military expenditures and its voting power within various international institutions.
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The enrichment of Saguinus oedipus in zoo Ohrada
CHLUSTINOVÁ, Monika
Environmental enrichment is method, which helps to improve the welfare and complexity of the environment of animals in captivity. It is an improvement of their habitats with elements which support natural behaviour, physical fitness and welfare of animals and reduce stereotypic behaviour which animals in captivity often tend to, due to the lack of activity. Practical work was performed at the zoo Ohrada Hluboka nad Vltavou. The objective was to compare and evaluate behavioural studies without enrichment and with enrichment of six individual cotton-top tamarin (Saguinus oedipus). The result is that used food enrichment improves the activity of all individuals, and reduces the time which tamarinds spend in inactivity. It has had a positive influence on enrichment and feeding behaviour and time spent playing.
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Hélene Cixous and Théatre du Soleil
Kuslová, Kristýna ; Christov, Petr (advisor) ; Pšenička, Martin (referee)
This thesis deals with the performance and the text of La Ville parjure ou Le Réveil des Erynies (The Forsworn City, or the Awakening of the Furies) created collectively by Théâtre du Soleil under the directorial guidance of Ariane Mnouchkine and by French dramatist Hélne Cixous. The analysis mainly focuses on two features, on the one hand on the influence of antiquity, which connects the 1994 epic drama with Greek ancient tragedy, and on the other hand on the feministic concept of drama. The thesis tries by the means of one specific performance to describe the unique cooperation of two women in the context of French theatrical tradition.
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Nexus of Christian Spirituality and Sexuality in an Erotic Reationship betweenMan and Woman
Křížek, Josef ; Milfait, René (advisor) ; Klaus, David (referee)
In this work Nexus of Christian Spirituality and Sexuality in an Erotic Reationship between Man and Woman, author tries to make an insight into questions, whose rise from this related affiliation. He tries to make it by concieving these two large scale phenomenas so they could have join in the controversial relationship with holistic concept of percieving a man. Spirituality and sexuality are both powerful forces, who imminently refer to every man - therefore their conscious and positive relationship is an important embouchure in a man ́s life. First of all, author speaks of various embracement of nowadays post moderna and he makes it through historical analysis up to Christian understanding of spirituality, which etymologicly comes out from God ́s third persona - the Holy Spirit. In a part of his work adressed to the spitituality develops some crucial elements of spirituality, such as mysticismand asceticism. This is followed by pass into biblical embracement of a man and a chapter ends by biblical sexuality, which is again followed by part about interdisciplinar embracement of sexuality. In this part are included various theories of sexuality and love, mostly the one about erotical refering from biological embracement of a man to psychological tendencies and meanings. Conclusion is dedicated to...
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Importance of communication elements for management
Valeš, Jan ; Fiedler, Jiří (advisor) ; Stanislav, Stanislav (referee)
This thesis deals with the importance of communication elements for managerial activities. It focuses on the various forms and types of communication, identifies
the specific elements that occur in the communication process of managers and determines the specific communication barriers that managers face.
Formally, this thesis is divided into two parts. The first part consists
of the theoretical background and the current state of the problem and the following part contains the own work based on primary research. Data for the research have been obtained from selected respondents who have participated on the survey. Subsequently, findings have been evaluated in order to determine the importance of the managerial communication elements to their work, meaning and use forms of communication, content of communication as well as communication channels.
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