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Business Plan Proposal
Stříž, Martin ; Brychta,, Karel (referee) ; Němeček, Petr (advisor)
Diploma thesis is interested in the business plan of the development of the company of Martin Stříž, who focuses on the publishing of books and other press products. On the basis of the survey of contemporary status and identification of the objective, which is to be achieved, are proposed ways leading to such identified objective. After selecting of optimal options, the financial status and level of demand are evaluated subsequently, and time schedule of individual investments is presented. Finally, potential problems, which can occur after the implementation of the investment are identified, together with linked tasks, which must be further fulfilled (monitoring of development, inspection etc.).
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Administration of development documetation over WWW II
Gregárek, Ondřej ; Sysel, Petr (referee) ; Balík, Miroslav (advisor)
Document server is a web application controllable by way of web browser. It is meant to serve for the management of development documentation. The application is divided to the four basic parts: Requirements, Products, Tests and Test Run. The section Requirements serves for inserting requirements for products. Product is produced on the basis of these needs and registered in part Products. Test setting is created in the part Tests according to requirements from the part Requirements. Particular products are then tested. The part Test Run registers records of these tests. These are parts of the application: management of users, connecting supplements to records, printing and exportation of data to different formats, saving history of records, filtration and sorting of entries, etc. All the data is saved in the database MySQL. The application is written in scripting language PHP. Data is presented by template system Smarty. The output is in language XHTML. Cascading style CSS is used to formatting. This work describes development of the application. First it is dealing with the proposal of the database, connection and structure of particular tables. The function of the programme is explained in detail at the same time, which is essential for the correct proposal of the database. The application is based on the database. The selected structure of files and relations of scripts to library functions are shown. The template system and the interface for access of the programme to the database are explained. The most attention is paid to the description of solving important functions of the application, i.e. listing of records, their pagination, filtration, sorting and operation with them: saving, browsing, copying, confirmation and work with history, category and problems by upkeep of consistent tree and export of data to various formats. It is always outlined the problem, the idea of solving and the description of appropriate scripts. Samples of source code are also included for better understanding of complicated algorithms.
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Photocatalytic Activity of Titanium Dioxide Printed Layers
Novotná, Michaela ; Jančovičová, Viera (referee) ; Veselý, Michal (advisor)
This diploma thesis was focused on the preparation of self-cleaning and photocatalyticaly active titanium dioxide thin films. Transparent and porous thin layers of titanium dioxide were prepared from sol-gel containing titanium tetraisopropoxide (TTIP) as precursor with addition polyethylene glycol (PEG). Transparent thin layers of titanium dioxide were also prepared from colloidal solution titanium dioxide. The immobilization of thin titanium dioxide layers was performed by a sol-gel process on the soda lime glasses. Diffusion of sodium cation from soda lime glasses into titanium dioxide layer were blocked. Sol was deposited by printig method – micropiezo deposition. Sol and thin titanium dioxide layers were characterised by the physical-chemical method. For prepared sol viscosity, density and surface tension were measured. Thickness and hydrophilicity of titanium dioxide layers also were studied. The photocatalytic activity of the printed titanium layers were tested via the photocatalytic degradation of the 2,6-dichlorindophenol. The influence of addition PEG into the sol and influence of sol loading was studied. It was found that the addition of PEG into the sol significantly increased the photocatalytic activity of titanium dioxide layers.
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Preparation of Stuctured Thin Layers of Titanium Dioxide
Lukešová, Magdalena ; Jančovičová, Viera (referee) ; Veselý, Michal (advisor)
Cílem práce bylo seznámit se s dostupnými zdroji popisujícími zkoumanou tématiku tenkých vrstev oxidu titaničitého. Na připravených tenkých filmech byla studována fotokatalytická aktivita a indukované hydrofilní vlastnosti. Transparentní filmy oxidu titaničitého byly připraveny na sodnovápenatém skle metodou sol-gel. Na přípravu TiO2 solu byl použit tetraisopropoxid titaničitý (TTIP) jako prekurzor. Přidaný polyethylen glykol (PEG) sloužil jako strukturu-řídící složka, acetyl aceton zase ovlivňoval hydrolyzační a kondenzační reakce. Pro nanášení solu na skleněné destičky byla použita technika mikropiezo depozice. Na získaných filmech byla studována fotokatalytická aktivita prostřednictvím degradace 2,6-dichlorindofenolu (DCIP). Rychlost odbourávání DCIP byla vyjádřena pomocí formální rychlostní konstanty reakce prvního řádu. Měřením kontaktního úhlu byla zkoumána smáčecí schopnost vrstev. Filmy, které byly vystaveny ultrafialovému záření, se chovaly superhydrofilně.
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Srebrenica massacre from the perspective of media
Malešová, Romana ; Dubský, Zbyněk (advisor) ; Eichler, Jan (referee)
The aim of the bachelor thesis Srebrenica massacre from the perspective of media is to explain how selected media perceived Srebrenica massacre in 1995, using narrative analysis. The first two chapters provide theoretical basis for the paper, including characteristics of media and of narrative analysis, the latter being the methodology of practical part of this bachelor thesis. The theoretical part also includes the historical context of Srebrenica massacre. The last two chapters directly describe events that took place in Srebrenica. These chapters contain the narrative analysis of Czechoslovak and American media as well as brief characteristics of selected newspapers. The Czechoslovak periodicals provided better processed information about the situation in Srebrenica, since the American newspapers were mainly concerned with the status of the United Nations and NATO in Bosnia and Herzegovina.
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Advertising in Czechoslovak Newspapers between the Wars
Požárek, Martin ; Szobi, Pavel (advisor) ; Váňa, Daniel (referee)
The diploma thesis focuses on advertising in selected newspapers in Czechoslovakia between the wars. Analyzed advertisements are compared with historical knowledge and consider as a reflection of the economic, social and political situation. According to the knowledge, the period is divided into four parts which show different developments. Advertisements are analyzed and compared between these parts. In each of these parts are described advertising sections the most typical for particular period, which are often related to the economic, social or political situation. The work, for example, observes correlation between amount of advertisements and economic growth or crisis. The work also examines a reflection of the technological development and modern civilization progress. The most frequent products and brands are described as well as social trends and customs, which we can induce from the advertisements. Further there is the analysis the qualitative progress of advertising. Last but not least, there is a comparison of content and the amount of advertising among the analyzed newspapers.
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Role of media in conflicts: Case study Rwanda
Mlčková, Kateřina ; Havlová, Radka (advisor) ; Kochan, Jan (referee)
Media can have an enormous influence on its audience. They can suggest what and how we will think about something. Moreover people tend to joining groups and to share their opinions, so the minority opinions are slightly disappearing. As the media have this power, it isn't difficult to abuse them. The media in Rwanda were abused for extremist propaganda against Tutsi and moderate Hutu. Magazine Kangura was misused for racist brainwashing during civil war between 1990 and 1993. Radio broadcasting RTLM was effective way of organising genocide and provoking racial hatred in 1994 in Rwanda. On the other hand, the international press didn't inform correctly about what was going on in Rwanda. As a consequence, there wasn't such a high priority on solving somehow conflict in Rwanda.
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Public relations in the parliaments of the Visegrad Group countries: Study 5.299
Caletka, Stanislav
Tato studie ve stručnosti představuje základní principy public relations v zákonodárných sborech České republiky, Maďarska, Polska a Slovenska. Tyto země k sobě mají v řadě aspektů velmi blízko (kulturně, historicky, politicky aj.). Parlamenty v dnešních evropských ústavních systémech jsou vnímány jako suverénní vrcholné orgány výkonu veřejné moci, které vedle tradičních zákonodárných a kontrolních funkcí plní také velmi důležitou funkci reprezentativní, respektive reprezentativně artikulační. K tomuto účelu slouží čtyři hlavní okruhy činností - dostatečný informační servis pro zástupce tisku a dalších sdělovacích prostředků, vlastní komunikace s občany, aktivní přístup při tvorbě informačních a publikačních materiálů, aktivní i pasivní elektronická komunikace.
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Zpracování a tisk reklamní grafiky
Černý, Tomáš ; Šedivá, Zuzana (advisor) ; Žid, Norbert (referee)
Předmětem zájmu této bakalářské práce je výroba produktů pro reklamu a prezentaci. Důraz je kladen na sumarizaci základních teoretických znalostí potřebných pro orientaci v oboru tisku a výroby reklamních produktů a představení několika v praxi zpracovávaných úloh. Úvod se věnuje rozdělení reklamy z pohledu nosičů reklamních informací a jejich formátů. Poté je vysvětlena problematika vzniku barevné informace, přenosu na reklamní nosič a způsoby, kterými vznikají barvy při výrobě. Následuje výklad pojmů velikosti a rozlišení. Další oddíl se zabývá výrobními materiály, poslední teoretický oddíl patří rozdělení tiskových technologií. Praktická část práce se věnuje třem konkrétním zakázkám, které autor v minulosti řešil.
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