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Business cards and their use in international business
Bílá, Veronika ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The business card as a tool for exchanging basic contact information plays an important role in international business. The first section of this bachelor thesis deals with the history of both paper and electronic business cards. The first section also describes the formal requirements of business cards, the use of academic and company titles, as well as the use of abbreviations. The seconds section classifies personal, company and diplomatic cards. The chapter then deals with the actual exchange of business cards in different countries. It gives examples of the exchange in Asian countries, in Europe, in the USA, in Canada and Latin America. The fourth part of the thesis introduces some of the new trends in exchanging contacts electronically such as e-mail business card, e-mail signature, CD business card, Poken, card reader, or sharing the contact information with the help of mobile phones. This chapter is followed by the results of the survey designed to discover the quantity, frequency, and general knowledge of paper business cards as well as the new technology.
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National and provincial statistics in our country 1897 - 1918
Exlerová, Aneta ; Závodský, Prokop (advisor) ; Kačerová, Eva (referee)
The aim of my work after collecting and studying the available literature is to describe and analyze the development of statistics in the Czech lands from primordial investigation over the reign of Maria Theresa to the emergence and operation of statistical provincial offices in Bohemia, Moravia and Silesia, and to mention the activities of these offices, their publication, and especially their significance. My thesis is also dedicated to the most important personalities of that age who deserved the actual operation of those departments In my work I also try to emphasize the most important and the most essential features of this period from the demographic point of view.
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Design of The Data Communication Between Digital Protection Relays and Monitoring System of Dukovany Nuclear Power Plant
Šula, Vladimír ; Topolánek, David (referee) ; Toman, Petr (advisor)
This thesis describes the provision of the data communication of the new protection relays via 6 kV switch gears to the electro monitoring system at the Dukovany Nuclear Power Station. These protection relays will replace the current analog protection. The replacement process will start in 2015 and will finish in 2018. Given the overall complexity of the project, this thesis deals only with the following 6 kV switch gears 9BB and 9BD. The thesis is divided into a theoretical and a practical part. The theoretical part concerns the actual consumption and output of the Dukovany Nuclear Power Station. The following chapters describe the electro monitoring system and GRAF and LOGA software programs that are closely connected with it and that were used in the practical part. The last chapter of the theoretical part deals with the actual replacement of the protection relays of the 6 kV switch gears. Also, it describes a new optical network, which will be set up at the Dukovany Nuclear Power Station as a part of the process of replacement. The segment of the practical part concerns laboratory verification of the data communication of the new protection relays. Next, it describes actions that had to be taken in order to ensure and verify correct functionality of the data communication. This part is followed up by a closely related practical activity, which describes examination and verification of the protection functions of each of the 9BB and 9BD switch gears protection relays.
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Industrial designs
Zborovská, Sylva ; Slováková, Zuzana (advisor) ; Horáček, Vít (referee)
75 Industrial Designs The aim of the thesis is to analyze this very actual issue at present. The reason for my research is to find out the outcome of the transposition of DIRECTIVE 98/71/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 13 October 1998 on the legal protection of designs and into the Czech legal regulation of designs and its impact. The thesis is composed of ten chapters, each of them dealing with different aspects of industrial designs. Chapter One is introductory and defines basic terminology used in the thesis, methods of interpretation and used in analyse and legal sources used. Chapter Two examines the notion of industrial design and legal sources concerning the legal regulation. The chapter consists of two parts. Part One focuses on the notion of industrial design and legal sources generally. Part Two focuses on international, European and Czech legal sources and history of the legal regulation. Chapter examines the subject of protection and focuses on conditions of protection, protection of complex products and on disclosure. Chapter Four concentrates on the scope of protection and the term of protection. Chapter Five examines right concerning industrial design. Chapter Six focuses on Invalidity or refusal of registration. Chapter Seven deals with Rights conferred by the design...
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Personal income tax relating to business and other earning activities
Jelínková, Šárka ; Marková, Hana (referee) ; Boháč, Radim (advisor)
This diploma thesis "Business Income Tax and Taxation of Other Income Sources of Physical Entities" is dealing particularly with the Law nr. 586/1992 Col., laying down income taxes, and specifically it focuses on the provision about taxation of income from business and other income sources of physical entities. The introductory part deals with a general description of income law, mainly with realized tax reforms, with specific attention on "Tax reform carried out in 2008 - according to the law 261/2007 Col., about the public budget stabilization". The reform is compared with the previous applied taxation. The key subject of the thesis is the assessment of "tax and non-tax expenditures and costs". The thesis describes the issues consisting of the application of tax expenditures and costs - depreciation, financial leasing, travel remuneration, insurance, tax reserves and other specific expenditures. Furthermore, the thesis provides information regarding selected provisions of the income tax law by discussing and comparing current and previous legal regulations. Finally, the thesis looks at on the assessment of actual provision of income tax law and the issue of tax and non tax expenditure from the point of view of Law on business income taxation and other income sources of physical entities. The...
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Rules of conduct of a securities broker with respect to his/her customers
Brabec, Martin ; Čech, Petr (advisor) ; Oehm, Jaroslav (referee)
67 English Summary Title: Rules of Conduct of an Investment Firm towards Customers Summary: The purpose of my thesis is to analyse Czech legal regulation of business activities on capital market with focus on rules of conduct of an investment firm towards customers (henceforth only as "rules of conduct"). The reason for my research is that this regulation has been modified recently due to implementation of the EU directive on markets in financial instruments (so called MiFID. Therefore this topic is currently actual in this field of business. At the same time it is interesting to observe this special regulation on the background of general legal regulation especially regulation set up in Czech Commercial Code (but not only in this codex). The thesis is composed of nine chapters, each of them dealing with different aspects of rules of conduct structured in chronological order. Chapter One is introductory and defines purpose and methodology of the thesis. In Chapter Two there is an entrance to the subject matter itself from historical and theological points of view. Chapter Three explains basic terminology necessary for understanding the thesis such as Financial Instrument, Investment Service (Activity), Investment Firm and Customer. Chapter Four introduces general rules of conduct on which following specific...
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Comparison of bank accounts using the selected systems approach
Sedláčková, Zuzana ; Klas, Jan (advisor) ; Brixí, Radim (referee)
The goal of this work was to evaluate the usefulness of Checkland's Soft Systems Methodology to the problem of choosing the appropriate checking account. The structure of this work is divided into three phases. The first part is applied to the theory of soft systems. I have focused primarily on the steps of Checkland's Soft Systems Methodology. In the next section, I applied the aforementioned methodology to the problem of choosing the most convenient checking account. I chose the methodology only some steps that helped me to solve the problem: a description of the unstructured situation, expressing the problem situation through rich picture, creating root definitions, conceptual model and compared the model with reality. I propounded two root definitions, which describe how the system works. Comparing models with reality is meant to compare the various criteria under which the clients choose the checking account. I got the criteria of root definitions and question form. Especially comparing those criteria, I found the usefulness of the methodology to the problem. The last phase is the actual comparison of customers' requirements with what each account offers. I chose a total of 4 types of clients - students, families, single-person households and pensioners.
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Internet marketing in automobile company
Rouček, Aleš ; Střížová, Vlasta (advisor) ; Galba, Alexander (referee)
Last two years was not only the Czech new cars market greatly suppressed by the global economic crisis. Especially in this time was necessary for the survival advantage using all the possible tools that could help sustain sales. This thesis aims to completely map the ever-evolving internet marketing, both in terms of actual campaigns, internet advertising theory and practical experience in the course of writing the work yet to be tried and evaluated realistically. The work will analyze the various competing campaigns and evaluate their success on which we get to the comparison of theoretical and real effective campaign plane.
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Changes in communication, branding and consumer behaviour and impacts on communication planning
Pavel, David ; Mikeš, Jiří (advisor) ; Lauko, Tomáš (referee)
This diploma thesis is dedicated to changes in commercial communication, branding (and brand management) and consumer behaviour. Its aim is to describe these changes and actual trends and show their impacts on communication planning. This work then describes in details new trends in digital communication and internet and how these trends influent behaviour of today's consumer. After reading this diploma thesis the reader should have a complete view of the most important changes in communication and should be able to apply them.
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Roads and paths in geographical databases of Czech Republic - analysis of their existence and geometric accuracy, the new proposal of classification
Zub, Daniel ; Šára, Pavel (advisor) ; Jaroš, Jakub (referee)
Roads and paths in geographical databases of Czech republic - analysis of their existence and geometric accuracy, the new proposal of classification Abstract The fundamental objective of this bachelor thesis was to assess the network of roads and paths in geographic databases ZABAGED, DMÚ 25, ÚHÚL, SHOCart and maps for orienteering. The analysis of roads and paths was based on the geometric accuracy and the existence in databases due to the targeted forest road network in a limited forested land. The measurement was carried out the tourist receiver GPS for fieldwork. This bachelor thesis is divided into three parts. Firstly the classification of road network databases are compared and the basics of their geometric precision are given. The second part is dedicated to the principle of measuring GPS and errors that might occur. The calculate the accuracy of the receiver of unfavorable conditions when the measurement is influenced by many aspects is included too. The third part deals with the actual comparison of databases focused road network. The main output is a detailed map of the area at a scale of 1: 10 000 measured with a network of roads and paths. Keywords: forest road, path, geographic databases of Czech republic, classification of forest road network, Global Positioning System
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