|
Pressure of advertisiment on consumer behavior of pharmacy visitors
Štěpánová, Vendula ; Fabera, Vladimír (advisor) ; Kotlářová, Jana (referee)
1 SUMMARY INFLUENCE OF PROMOTION ON CONSUMER BEHAVIOUR OF VISITORS OF CHEMIST'S Author: Vendula Štěpánová Tutor: PhDr.Vladimír Fabera, CSc. Dept. of Social and Clinical Pharmacy, Fakulty of Pharmacy in Hradec Králové, Charles University in Prague, Czech Republic Aim of study: The objective of this work is to observe an influence of people by a promotion of drugs. An observational part was made according to a survey, where 14 questions were asked. Methods: I have taken up the dissertation of Krkošová 2000 and Pacasová 2002. I have chosen some questions which are the same as the questions in the dissertation of Krkošová and Pacasová. The reason was to compare results from both works with my results. Other questions were different. The questions were asked so everyone could understand and answer them. Respondents had to choose and highlight or could write their own answers. Then the answers were analysed. Results: 160 people participated in this research. 80% of the respondents have answered that they were not ifluenced by promotion during 6 months. Respondents who were influenced by promotion got the information from TV. 39% of the respondents do not prefer drugs seen in advertisements. 52% of the respondents have answered that they were interested in new drugs, but it only depends on what kind of drug it is....
|
|
Comparison of open and restricted procedures concerning the public procurement process
Siřínková, Nela ; Štěpánek, Petr (advisor) ; Kovařovicová, Eva (referee)
This thesis deals with the analysis of the open and restricted procedures concerning the process of public procurements. Public procurement is regulated by Act No. 137/2006 Coll., On Public Procurement. The thesis is divided into several chapters. First, the basic concepts of public procurement, then description of open and restricted procurement procedure. The last chapter contains practical analysis regarding to the question of reducing the estimated value of a public procurement, depending on the number of submitted bids.
|
|
International economic organizations and impact of their activities on international trade development
Jovičić, Elena ; Sato, Alexej (advisor) ; Štěrbová, Ludmila (referee) ; Čajka, Peter (referee)
The necessity for a more adequate regulation of global trade relations (including support for the liberalization and development of international trade), in the context of the deepening globalization processes, requires a greater level of involvement of international economic organizations and more effective implementation of their activities. The primary purpose of the dissertation is to determine whether and how the World Trade Organization, the United Nations Conference on Trade and Development, the International Monetary Fund and the World Bank Group have influenced the development of international trading system. The results of this thesis show that international organizations (primarily WTO and UNCTAD) during various stages of its development have been significantly affecting international trade growth mainly through the implementation of specific activities and measures related to a series of agreements and decisions. However, international organizations have had a divergent impact on international trade. The effectiveness of the implementation of specific activities and programs were depending on the political and economic situation of member countries, as well as the governments´ readiness and willingness to implement these measures. On the other hand, the effectiveness of realization of specific activities have been affected by either the internal weaknesses of the organizations, or the insufficient level of cooperation and coordination in the implementation of joint programs and measures aimed at international trade development.
|
|
Regulation of Derivatives Contracts
Růžek, Lukáš ; Husták, Zdeněk (advisor) ; Galuška, Jiří (referee)
This diploma thesis deals with the legal regulation of derivatives contracts with respect to their economic nature. It provides a detailed view on the legislation regulating derivatives contracts in the legal order of the Czech Republic. Considering the interconnection of local derivatives markets, this diploma thesis pays attention to the legal regulation and standardization of derivatives contracts in foreign countries and at the international level. The first part of this thesis describes basic features of derivatives and proposes their typology. The aim of the following part is to evaluate the contemporary legal regulation of derivatives contracts in the Czech Republic. The rest of this thesis elaborates on foreign and international legal regulation of derivatives contracts. The main goal of this diploma thesis is to evaluate present the state of the regulation of derivatives contracts in the Czech Republic, asses to what degree it reflects their economic nature, and eventually, propose legal changes.
|
|
Characteristics of the demand for organic production of the selected company
Vopatová, Michaela ; Soukupová, Jana (advisor) ; Macáková, Libuše (referee)
This diploma thesis introduces the positive influence of ecological agriculture on the quality of environment as well as human health. Support of organic farming depends both on state support, but also on each individual consumer, through his demand for organic food. The aim of the thesis is to evaluate the demand for the organic production of the mountain farm Abertamy and to suggest appropriate marketing strategy. The analysis is realized by marketing minds research of consumers in the Karlovy Vary region. For this purpose, the interviewing technique is used. Finally, based on the given hypothesis and SWOT analysis of companys data, acquired by own investigation, the marketing strategy and its implementation are proposed to the farm.
|
|
Regulation of gene expression of HSP70 genes and its dependence on the genotype of HSP70 genes.
Ambrož, Antonín ; Novota, Peter (advisor) ; Kotrbová - Kozak, Anna Katarzyna (referee)
The topic of the presented thesis is the regulation of gene expression level of the three HSP70 genes in mononuclear cells. We investigated the dependence of expression regulation (induction) abiliy on selected point mutations, so-called SNPs (single nucleotide polymorphism) in the observed genes. The mononuclear cells were obtained from peripheral blood samples of healthy individuals. In order to analyze their gene expression, we selected individuals who were homozygous for at least one of the monitored point mutations. Taking into account the chosen criteria for healthy individuals we based on interviews with these individuals and their personal history. We determined the polymorphisms observed in two cell stress-inducible HSP70-1 (HSPA1A) and HSP70-2 (HSPA1B) genes and in one constitutively expressed gene HSP70-Hom (HSPA1L). Further, we have analyzed HSP70s gene expression regulation and the relation between the expression regulation and studied polymorphisms. We determined the degree of regulation of a gene expression in the studied genes in relation to two SNPs -110A/C (rs1008438), +190G /C (rs1043618) gene HSP70-1, and two SNPs +1267A/G (rs1061581), +2074G /C (rs539689 ) of the HSP70-2 gene, and the mutation of one five-nucleotide (rs9281590) HSP70-2 gene, and one SNP +2437T/C (rs2227956) of...
|
| |
|
Methods for identification of PHA producing bacteria
Skřivanová, Veronika ; Turková, Kristýna (referee) ; Obruča, Stanislav (advisor)
This diploma thesis deals with testing, optimazing and comparing methods for the identification of bacteria producing polyhydroxyalkanoates. Work included cultivation and microscopy methods, wherein the bacterial cells were stained with lipophilic dyes Nile red and Sudan black. Further, we also used flow cytometry and spectroscopic methods - Raman spectroscopy and infrared spectroscopy with Fourier transformation, and molecular biological methods, which analyzed the presence of a gene encoding PHA synthase (phaC) by polymerase chain reaction (PCR). PCR assay consist of two reactions, the firt on eis based on amplification of phaC gene along with 16S rRNDA gene, which is common for all the bacteria (multiplex PCR). The second reaction is focused on specific amplification of PHA synthase catalyzing biosynthesis of mcl-PHA. In order to overcome false positive results typical for methods analyzing genotype and also to avoid false negative results occuring in fenotype analyzing methods, the best strategy is to combine both aproaches. According to our results, analysis of presence of phaC gene by PCR can be combined with methods capable of determining presence of PHA in bacterial cells. For this purpose, Raman microspectroscopy seems to be very promising tool, since it is able to detect low content of PHA in cells and PHA can not be confused with other lipid metabolites. The results provide an overview of test methods, their advantages and disadvantages and also to compare different criteria according to which it is possible to choose the method of identification in depending on the adjustable requirements.
|
|
Folklore ensembles' members opinion of folklore and folklorism in the Czech republic
Mudruňková, Kateřina ; Uherek, Zdeněk (advisor) ; Czumalo, Vladimír (referee)
The aim of this work is to analyse the image of current folklore and folklorisme in the Czech Republic through the eyes of folklore ensemble members. It is divided into multiple parts, each of them focusing on different aspects. The first part deals with traditional folklore, its characteristics and functions, and then focuses on other term folklorism, including their comparison, as those two phenomena depend on each other. This comparison is based on the different environments where folklore and folklorism appear, their dissimilar functions and the amount of stylization. Folklorism is furthermore also put into context with mass culture and mass communication. The subsequent part is dedicated to analysis of public attitudes towards folklore in various historical periods as well as to previous research findings in the Czech Republic in reference to current activities of the government and of international institutions focusing on preservation of this part of cultural heritage. A considerable amount of attention is paid to members of folklore groups that work with traditional sources and participate on preservation and evolution of folklore. Those activities are not only pursued for leisure, but serve commercial interests as well. A considerable amount of attention is paid to analysis of folklore...
|
|
Regulation of the Tobacco Market
Prosečová, Kristina ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The Diploma Thesis deals with the regulation of the tobacco market. The first part is dedicated to the theoretical view on regulation. It describes the historical development of the different points of view on regulation within economic schools, then it characterizes different types of market failure and within those it shows possible solutions in form of regulatory measures. The second part of the diploma thesis deals with tobacco and tobacco products market. In this chapter the current situation on the market is analyzed and some trends are derived, the chapter also deals with the largest producers of tobacco products nowadays. The last chapter deals with current tobacco control legislation. The Framework Convention on Tobacco Control and current European tobacco control legislation are looked at in detail and there is a comparison conducted of the level of tobacco market regulation in different parts of the world. The last part of the thesis delivers the evaluation of the level to which the current tobacco regulation is in line with the economic theory of regulation.
|
guest ::
