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Marketing Tools for the Development of Competitiveness of Company
Beran, Jaromír ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
The bachelor thesis focuses on the design of marketing tools that will lead to the competitiveness of GoLED s.r.o. on the online LED lighting market when it is expanding to the foreign market. First, the company and then the foreign market environment are analyzed. The work includes a proposal for pricing and value maps, which contribute to increasing competitiveness, strengthening the position on the market.
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Marketingová strategie společnosti GRANO Skuteč spol. s r.o.
Zahradníček, Lukáš ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
This Diploma thesis covers the topic of marketing strategy of the Czech company GRANO Skuteč spol. s r.o. for entering the Austrian market. The thesis is divided into two parts, theoretical and practical. Theoretical part is focused on the process of planning a marketing strategy a of a building construction company. The practical part deals with the particular case of planning the marketing strategy for the company GRANO Skuteč spol. s r.o. Analyzes of the macro and micro environment are used to find the best solution, which recommended at the end of the thesis.
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Strategy of internet shop to enter foreign market
Medoň, Gabriel ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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Analysis of marketing strategy of the company Jamex s.r.o. on Slovak market
Jancová, Andrea ; Zamykalová, Miroslava (advisor) ; Pacek, Peter (referee)
This bachelor thesis deals with the marketing strategy of Slovak company JAMEX s.r.o., which is a seller and producer of metallurgical material and reinforcing steel. The aim of the thesis is to analyse current marketing strategy of the company, create situational analysis, SWOT analysis and describe its marketing mix. The obtained data helps to suggest improvements and decide what measures should be taken in order to strengthen the position on the market. Furthermore, the last part of the thesis analyses the Czech market as an opportunity for the company to expand in foreign country and specifies the main advantages and disadvantages it may be facing on the new market.
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Selected forms of entry on foreign market
Bitnarová, Andrea ; Švarc, Zbyněk (advisor) ; Pelán, Karel (referee)
The aim of this thesis is to provide a comprehensive overview of the possible forms of entry on foreign markets. Various inputs are compared according to an advantages and disadvantages. Diploma thesis is focused on trading with West Africa, particularly with Nigeria. Therefore I will bring the importance of the process of discussions and negotiations with respect to awareness of differences in cultural aspects of the negotiations and contracts. In conclusion, I refer to the establishment of a specific joint venture in Nigeria. Any input options on the international market are assessed in the context of trade in goods.
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The entry of a Czech company to the foreign markets (ALTA Invest, a.s.)
Jindra, Tomáš ; Sedláček, Jiří (advisor) ; Petříček, Václav (referee)
The thesis analyses the conditions of entry of the company ALTA Invest, a.s. to the Russian market and, using the generalization method, provides insight to Czech companies as to how they themselves can enter foreign markets. In the theoretical part, attention is given to the mapping of institutional support and various forms of entry into foreign markets. In the practical part, the company ALTA Invest, a.s., one of the most important Czech manufacturing engineering companies which are active in the Eastern markets, is characterized and a SWOT analysis of the Russian market is carried out.
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The International Commercial Agency
Hudíková, Jana ; Švarc, Zbyněk (advisor) ; Almásy, Karel (referee)
Diploma thesis deals with the options obtaining of foreign markets, especially by institute of agency. There is also analysis the legislation, both in terms of international, community as well as national law . Great attention is paid to the person of commercial agent, his rights and obligations, as well as the demands on him and his selection criteria. In the conclusion of the thesis are already mentioned cases decided by the Court of Justice of the EU, which relate to issues of agency. The objective of the work is to assess the possible variants acquisition of foreign markets, especially the agency and its comprehensive evaluation including all of its other attributes.
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Current trends of services provided by the Czech Trade agency on strategic markets
Budilová, Kristýna ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
The topic of my bachelor thesis are the activities of the CzechTrade agency since its foundation till present day. The aim of my work is to evaluate the activities whit this agency offers and provides to czech exporters, specifically right on external markets. Are these activities really beneficial for exporters? To compare and evaluate successfully the activities already mentioned, I chose to work with data from particular markets, which are claimed to be strategic for czech export. These are markets of Germany, United states, Russia and other countries of BRIC. In my thesis I look at these markets from macroeconomic point of view in last five yers period of time. Also i focus on analysis of czech external trade at those markets. Most of the time I analyse the volume and commodity structure of czech foreing trade since 2008. In final chapter of the thesis I present particular services which are offered by the CzechTrade agency to czech businesses on external markets and I state specific examples of these services as well. To achieve my goals I use the method of compilation. I was working with specialized literature and publications, as well as with internet sources and I also spoke with worker of the agency.
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Internacionalizace MSP a identifikace rizikových faktorů
Kudláčková, Romana
International trade is becoming increasingly important with the development of the world economy. The development of the world economy is connected to the process of internationalization and globalization of the world economy. Due to produces new business opportunities. Enterprises should come in front of new opportunities and be open to the world market. The aim of the thesis is to identify risk factors for internationalization process of small and medium-sized enterprises. The partial goal is to determine whether small and medium-sized enterprises perceive less risk when trading with neighboring countries and whether in internationalization process plays the role of psychic distance. Part of the thesis is to analyze the current state of small and medium-sized enterprises.
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