Original title: Marketing Strategy of GRANO Skuteč spol. s r.o.
Translated title: Marketingová strategie společnosti GRANO Skuteč spol. s r.o.
Authors: Zahradníček, Lukáš ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
Document type: Master’s theses
Year: 2015
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: [eng] [cze]

Keywords: building construction; foreign market; marketing communication; marketing mix; marketing strategy; PEST analysis; SWOT analysis; analýza PEST; analýza SWOT; marketingová komunikace; marketingová strategie; marketingový mix; stavebnictví; zahraniční trh

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/52636

Permalink: http://www.nusl.cz/ntk/nusl-264426


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-03-28, last modified 2022-03-03


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