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System Integration at Web Development
Ingr, Martin ; Čechovský, Vít (referee) ; Jakubcová, Marie (advisor)
This master's thesis deals with system integration at web development. It specifically focuses on the sequence of steps required for programming an environment for targeted data presentation, administration system self-development to manage the data as well as a choice and usage of appropriate content management system for articles publishing and ultimately required to integrate these systems into a single functional whole. The introductory part contains theoretical knowledge which together with elaborated analysis has become a fundamental background for system integration including preceding processes.
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Purpose of Marketing Strategy in E-commerce
Kulhánek, Jan ; Paďourová, Veronika (referee) ; Kříž, Jiří (advisor)
Work deals with marketing strategy of e-shop www.vune24.cz. Containing the theoretical basis for describing the problem and analysis of the selected company. Draft marketing strategy is focused primarily on product strategy, pricing strategy, distribution strategy and promotion. It also included an economic evaluation of the proposal.
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Analysis, Design and Implementaion of Company's E-commerce
Přívara, Tomáš ; Rojková, Martina (referee) ; Koch, Miloš (advisor)
Notation The goal of the submitted diploma thesis “Analysis, Design and Implementaion of Company's E-commerce” is analyze market of e-commerce system's and installation of a new internet shop. First part is devoted to theory, in the second part I describe characteristic features of present systems. Third part is concerned with web usability, SEO optimization and implementation internet shop into company.
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Marketing online communication of selected company
Bůbalová, Tereza ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to analyze the current state of online marketing communication of LIP distribution, Ltd. and further recommendations for its improvement. The work is divided into theoretical and practical part. The theoretical part deals with a detailed overview of the possibilities that internet marketing offers - the most frequently used tools and their importance for the company. The practical part is devoted to analysis of the current state of internet marketing of the LIP distribution, Ltd. Much attention in the practical part is paid to an interview with the owner of the company, which makes the proposal to improve online marketing communications for this company viable.
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Building a company for IT service
Vegner, Martin ; Hradil, Jiří (advisor) ; Potančok, Martin (referee)
This document describes part of the proces of building a company for IT services, mainly focusing on schools and small companies, as well as web construction, graphical design and SEO optimization. The area of coverage is Prague and neighbourhooding areas. These are largely occupied by competitive companies. However, the aim of this work is to discover opportunities on the market and to establish a competitive image for the company. The goal is to create a webpage with a thorough optimization for Internet search engines (SEO) and ergonomic optimization for the users alike.
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The creation of web sites focused on the most important SEO factors
Beňadik, Petr ; Sklenák, Vilém (advisor) ; Vojíř, Stanislav (referee)
This work deals with the selection and optimization of the most important SEO factors which should be emphasized during the process of creating new web pages. The aim of this thesis is to present which activities are hidden under the term SEO and that this is a comprehensive website optimization for search engines. This is not just about technical quality of processing sites, but mainly also optimization of the content. The thesis is divided into two parts - theoretical and practical. In the two introductory theoretical chapters, there are outlined the basic concepts, the principle of search engines and furthermore there are described the most important on-page and off-page factors in detail, including several practical examples. In the practical part there is presented the real project from the project assignment, its analysis, design, through implementation of the proposed solutions to the subsequent analysis of the finished website in which are presented tips to further improvement and optimization of the site. Within the processing of the project is the accent put on SEO factors that have been sketched in the theoretical part.
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SEO Optimization Website
Hemala, David ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
Draw up a theoretical base of SEO optimization and its issues. Than buy a domain, where presentation company website will be created (company is dealing, with distribution of aquarium fish food) and which will be monitored and optimized for search engines. Whole work flow will be listed and appropriate conclusions will be deduced. The aim of this work is an effort to achieve more traffic to web sites and get better position in search engines. The bachelor thesis will include a rival website profiling.
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Tvorba firemní webové prezentace
Komárek, Miroslav ; Jeníčková, _Kateřina (advisor) ; Masek, Karel (referee)
V první polovině práce se autor zabývá vytvořením firemní webové prezentace od samého začátku, včetně úvodní komunikace s firmou a sběru materiálů, přes tvorbu grafického návrhu a Layoutu, až po konečnou fázi, kterou představuje sazba textů a fotografií. Každá fáze vytváření stránek je demonstrována na konkrétním případě. Od druhé poloviny práce se autor zabývá optimalizací pro fulltextové vyhledavače, tzv. SEO optimalizací a v závěru měřením výsledků této optimalizace.
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