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The negative advertisement and its impact on target groups
Poništová, Jana ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The aim of my thesis is to analyze some advertisements based on negative emotion and to familiarize the reader with the fundamental consepts in regard to advertisement. I also tried to describe the basic principles how to make the good and effective advertisement Moreover I concentrated on some key-factors of advertisement analysis such as the psychology of advertisement. The last capture of my thesis discusses some concrete forms of propagation, which either evocate the negative emotions on purpose or cause these negative feelings by mistake.
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The Phenomenon of the Figure
Nejedlá, Jitka ; Fulková, Marie (referee) ; Kornatovský, Jiří (advisor)
Graduation thesis is formed in three parts. Theoretical, practicalandeducatonal. The theoretical part research after essence, specrficity and history of figurative imaging. The practical part is reflection after author's own paintings, research after its formal and contentual sorces. In the educational part I tried at first to retrace the cosntruction of my lessons conception. With co that I presented my own pedagogical project adherent to theoretical and practical part contents.
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ANIMATED FAIRY TALE IN THE PRE-SCHOOL EDUCATION
KAŠPAROVÁ, Eliška
ABSTRACT This bachelor`s thesis deals with the significance and the impact of the animated fairy tale in the preschool education. The goal of the integration of the animated fairy tale is to have a positive influence on the preschool age group. The work also points out significance of the choice of the animated fairy tale in view of the age, the level of difficulty and ability of children in the preschool education. The work is divided into a theoretical and a practical part. The theoretical part contains several significant chapters. It specifies the very essence of the fairy tale. Then it illustrates the animated fairy tale through the eyes of various authors and from the historical view. It shows the diversity related to the authors of animated fairy tales and its classification. It also aims to reveal the complexity of the production of the animated fairy tales at the present time and presents a range of relating vocations. It emphasizes especially the chapters titled ``The significance of the fairy tales{\crqq} and ``Bedtime story{\crqq}. The practical part engages in the research project that was carried out in two different preschools, in Písek and in České Budějovice. It was accomplished in the way of the drawing and a moderated dialogue. The research at FAMO (The Film Academy of Miroslav Ondříček) in Písek was very important. Many discussions took place with the authors and current students. The purpose of the thesis was to determine the influence that an animated fairy tale has upon children in a preschool establishment and to find out the importance it has for them. Besides that it aimed to detect whether it would be possible to regulate the discovered influence. The research results have been processed and evaluated on the basis of the audio and video recordings and drawings.
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The Use of Audio-visual Technology in Civics Classes
Augustová, Dagmar ; Havlínová, Ivana (advisor) ; Jirásková, Věra (referee)
Cílem mé práce bylo ukázat, že videopořady mají ve výchově к občanství své místo. Vytvořila jsem přehled nejčastěji využívaných videopořadů a ke každému z nich navrhla metodický námět pro jeho konkrétní využití v hodinách občanské výchovy. Při plnění mnou vytyčeného cíle jsem postupovala následovně: Nejprve jsem prostudovala mnoho knih a odborných prací nejen didaktického, ale i psychologického, sociologického a filosofického zaměření. Po jejich prostudování jsem se vydala na deset základních škol, kde jsem poprosila učitele občanské výchovy o seznamy videokazet, které sami nejčastěji využívají. Pouze na čtyřech základních školách jsem se setkala s opravdu velice chudou sbírkou videopořadů, která čítala průměrně pět videopořadů. Od šesti vyučujících občanské výchovy, kteří byli velice ochotní a vstřícní, jsem si vypůjčila několik videokazet s didaktickými filmy určenými žákům druhého stupně základní školy. Jejich seznam je uveden v přílohách. Každý z filmů jsem důkladně prostudovala a poté s ním začala pracovat. Nejprve jsem se zaměřila na obsahovou stránku pořadu, tedy na fakta, na jeho dynamiku a obtížnost. Při druhém sledování jsem již zvažovala možné využití pořadu či jeho částí ve vyučovacích hodinách. Po dlouhé úvaze jsem začala právě shlédnutý pořad hodnotit. Následně jsem musela určit, zda...
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Optimization of the conveyor technology for transporting bodies in the field of sequential stack
Marek, Martin ; Hloska, Jiří (referee) ; Škopán, Miroslav (advisor)
The aim of this thesis is to create simulation model of a conveyor node in the field of sequential stack topcoat paintshop of ŠKODA AUTO a.s. in Mladá Boleslav. Simulation model is create in Plant Simulation. The chapters of this thesis describes the overview of conveying technology used for the transportation of bodies in the solved area, basics of discrete simulation, describe solved area and process of creation a simulation model. Using the simulation model is tested overall throughput of solved area, when changes input parameters. From results of experiments are deducted the conclusions.
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The development of a character´s concept in Alois Jirásek´s work
MUSÍLKOVÁ, Michaela
This bachelor work will concentrate on the biography and authorship of Alois Jirásek with regard to the contemporary criticism and basic concept related to the literary character, narratology and aesthetics. The next aim will be the application of gained pieces of knowledge from the theoretical part to the practical part. With the aid of interpretations of chosen literary characters in works Skaláci, F. L. Věk and Temno it will try to depict the transformations of approach to these characters in definite phases of Jirásek's authorship and thus to determine their development during the period of about forty years of author's creative writing.
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Business Plan for Establishment of Travel Agency
Nenička, Dominik ; Dvořák, Jiří (advisor) ; Musil, Martin (referee)
The subject of this thesis is a Business plan. This business plan describes the idea of establishing a new travel agency which would offer school trips to London. The theoretical part of the thesis describes basic terms at first. Then it summarises the theoretical knowledge of creating a business plan. The practical part of the thesis includes the research and producing of the busi-ness plan for an imaginary travel agency, EnHol, s. r. o. In the end the whole thesis and business plan are evaluated.
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Czech literary book produktion 1880-1900
NOSKOVÁ, Denisa
This Bachelor thesis is focus on fictional production published in Czech language in books between 1880- 1895. There is overwiev of this period pud together from available database called Caslin. Then the focus continues on studying of mutual ratio between frictional and non-fictional production. In the case of fictional production i tis distinguished between original ones and translated ones. Further there is a separation of re-editions from newly released ooks. And newly released books are sorted literary by classes, genders and artistic movements. The end result provides structured, well arranged, commented and graphically expressed angle of view for this determining period.
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Concepts of Space in George Eliot's Novels (Daniel Deronda)
DOSKOČILOVÁ, Kateřina
The aim of this diploma thesis is to introduce Victorian authoresses of the second half of the 19th century and concept of fictional novelistic spaces. Firstly, the thesis will shortly present the main authoresses of the Victorian novels in the social context of the 19th century (the Brontë sisters, George Eliot). Secondly, it will focus on the analysis of the last of George Eliot's novels, 'Daniel Deronda' (comparing it with her earlier novel 'The Mill on the Floss') with the emphasis on the changes of the concept of space in the novel, in which the Jewish theme dominates, and it will also describe searching for the roots and traditions in the personal life of the hero. Finally, the thesis will aim at European context of the concepts of novelistic spaces and it will evaluate the importance of the last novel written by George Eliot.
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Za rámec běžného plánování podníkání: budování internetového startupu v rychlé ekonomice
Šimek, Vojtěch ; Krause, Josef (advisor) ; Vaněček, Michal (referee)
First part of the thesis compares available approaches on business planning, namely the traditional and newly emerged and proposes a Business Planning Approach Selection Framework that should help (newbie) entrepreneurs with orientation in the chaotic business planning world and choosing an approach suiting their specific needs. Conclusion of the theoretical part is that both the traditional and modern business plans have their role in todays business environment. While the old are great for external presentation and funds securing, the new enable to create more complex process for planning successful business from the original idea to and beyond their launch, building on customer feedback and gradual iterations. The practical part then builds on the theoretical research and aims to check feasibility of an actual business project, a multisided platform mediating sales of automotive financial products. It describes the model refinement and product creation process as well as eventually proves viability and feasibility of the whole business.
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