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Network marketing as an opportunity
Hakun, Peter ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
The objective of this thesis is to clarify network marketing and how it works and to describe its advantages, disadvantages and opportunity which it offers to producer, distributor and consumer. The first chapter gives a definition of network marketing, explains how it works and refers to its history. In the second chapter the network marketing is compared to common distribution chain from producer's as well as consumer's point of view. Opportunities which network marketing offers to a distributor are described in the third chapter, which also points out the difference between network marketing and pyramid schemes. The last chapter representing practical part gives closer look at use of network marketing in Amway Company.
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Multilevel marketing in practice
Sloupová, Petra ; Horová, Olga (advisor) ; Norková, Jana (referee)
This Bachelor's thesis deals with multilevel marketing (MLM) in practice. The number of companies based on multilevel marketing has been enormly increased during the last 20 years. The main conditions for the entrance into the serious MLM company are described in this thesis. The practical part of the Bacelor's thesis deals with people's opinion of multilevel marketing and about multilevel marketing in a company called Oriflame. Several problems were discovered in this company. In the conclusion I suggest possible solutions to these problems.
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Multilevel marketing of Amway corporation
Drozdková, Markéta ; Postler, Milan (advisor) ; Vlk, Jaroslav (referee)
This thesis analyses effectiveness and principles of multilevel marketing as a possible way of selling products and services. Theoretical part describes basis of marketing and direct selling, which is the basis of multilevel marketing. The thesis also states illegal forms of selling that misuse the advantages of multilevel marketing. Pracical part applies gained knowledge on Amway corporation and it atteds to operation of the company, which is evaluated by SWOT analysis.
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Multilevel marketing
Trübenekr, Jakub ; Boučková, Jana (advisor) ; Skokanová, Dagmar (referee)
This study introduces the origin, futher development and the recent form of multilevel marketing within Amway, corp. The author also describes fundamentals for building a distributor network. There is author's experiences and evaluation of the future of networking in the end.
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Direct selling as an alternative of supply
Kmoníčková, Martina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
This work analyses direct selling as an alternative way of supply of goods and services. There are information about the possibilities of direct selling and the success of this branch is introduced on an elected firm. The first theoretic part contents definition of direct selling, its advantages and disadvantages and information about organization supporting this branch. The second part presents the particular firm, Amway Česká republika. The conclusion resumes the results of a questionnaire about opinions of consumers using direct selling.
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The Principle of Multilevelmarketing and Direct Sale
Strnad, Martin ; Slabá, Marie (advisor) ; Luštický, Martin (referee)
The theoretical part discusses multilevel marketing, the basic principles and the differences between multilevel marketing and the direct selling. It focuses further on the pyramid schemes, analyses the differences between pyramid schemes and multilevel marketing and points out the reasons of illegality of pyramid schemes. The practical part focuses on Amway Corporation, its history and the legal process which it went through. Also, the principles of multilevel marketing in this company are analyzed, the product lines described and its Czech branch presented.
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Phenomenon Multilevel marketing
Hochman, Jiří ; Pešek, Ondřej (advisor) ; Křížek, Miroslav (referee)
The Bachelor's thesis deals with multilevel marketing phenomenon which is on the rise in the Czech Republic recently. It tries to clarify why, and also shows the real problems and situations which meets interested persons. The second part is practical. It deals with company EFCZ. In this part are described several problems regarding the company. In the conclusion are recommended several steps which should be taken by the company to improve it's situation.
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Srovnání přímého prodeje na americkém a českém trhu
Chvátalová, Karolina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
Práce se věnuje analýze a komparaci situace přímého prodeje na americkém a českém trhu. Metoda přímého prodeje s rostoucí technologickou vyspělostí nabývá na významu a jak v USA, tak v České republice roste počet přímých prodejců i obrat jejich prodejů. Práce rovněž poukazuje na problémy spojené s tenkou hranicí mezi multilevel marketingem a ilegálními pyramidovými hrami. Práce rovněž obsahuje po jednom praktickém příkladu společnosti zabývající se přímým prodejem kosmetiky z amerického i z českého prostředí.
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