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Proposal of Competitive Strategy of a Company
Ovčačík, Miroslav ; Němcová, Ivana (referee) ; Chalupský, Vladimír (advisor)
The aim of this work is propose competitive strategy of Stytotrade company. It is divided into three segments: theoretic part, analytical part and project part. The theoretical part present the company and literary sources that deal with strategies of competitive advantage, Porter generic strategies, theory knowledge of competition, marketing research and strategy for market leader. Analytical part is focused on the identification of competition, macro environment, current corporate strategy, marketing mix and marketing research. Project part - data from the marketing research are processed to SWOT analysis that is fundation for the propose of competitive strategy.
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Proposal of Strategy Developing Competitiveness of Trading Company
Hořáková, Lucie ; Pejcha, Hynek (referee) ; Zich, Robert (advisor)
Diplomová práce se zabývá problematikou rozvoje konkurenceschopnosti obchodní firmy v Brně. V teoretické rovině je zaměřena na odborné poznatky a nejnovější trendy v oblasti strategie a konkurenceschopnosti. Na základě literárního průzkumu analyzuje a zhodnocuje stávající přístup k strategickému plánování v dané společnosti. V rámci analytické části je provedena strategická analýza firmy. Na základě literární rešerše a strategické analýzy je zpracován návrh strategie, který si klade za cíl přispět k efektivnějšímu řízení interních procesů, systematičtějšímu přístupu ke strategickému plánování a v konečném důsledku k zvýšení konkurenceschopnosti firmy.
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Shift to Service-Oriented Economy and Its Impact on Corporate Strategy
Šmerda, Jiří ; Staníček,, Zdenko (referee) ; Zich, Robert (advisor)
Práce představuje v širším kontextu paradigmata servisně orientované ekonomiky a ukazuje jejich vliv na podnikové a firemní strategie. Pokouší se dát dohromady tradiční modely podnikových a firemních strategií s nově vznikající vědou o službách. Práce ukazuje hlavní myšlenky servisně orientované ekonomiky v porovnání s tradiční produktovou ekonomikou. Jako výsledek srovnání práce poukazuje na potřebu nového přístupu k byznysu, který vychází z aktuálního dění ve světě. Práce přináší sadu doporučení pro formulace podnikových a firemních strategií v servisní ekonomice. V praktické části jsou výsledky demonstrovány a použity pro strategii ve vybrané firmě.
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Marketing Strategy of Company
Trtílková, Lucie ; Glatzová, Hana (referee) ; Mallya, Thaddeus (advisor)
This Diploma thesis concretely analyses methods promotion of products, meaning of marketing department in a company and means of promotion efficiency meansurement. It further analyses existing marketing structure of the company Tescan, Ltd. and it contains recommendations and proposals of improvement present position for this company.
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Evaluation of the economic progress and conception of a financial management strategy of the company Metalurgie Rumburk s.r.o.
Zezulová, Svatava ; Špička, Jindřich (advisor) ; Havlová, Kristýna (referee)
The aim of this thesis is to evaluate the financial management of the company Metalurgie Rumburk s.r.o. and its results in the term 2008 to 2014 using the methods of strategy and financial analysis, to identify its strenghts and weaknesses and last but not least to design a basic financial strategy based on the knowlegde gained from all the analyses made. The first part of this thesis is theoretic and it describes the theoretical base and methods of strategy and financial analysis and the terms connected to them. In the second part of the thesis which is practical the mentioned methods will be applied to the analyzed company and their results will be evaluated with an emphasis on identifying the causes of any major changes in the progress. The most important results will be summarized in the conclusion of this thesis where I will state the strenghts and weaknesses and based on them create a basic financial strategy. Some of the conclusions are for example how the company overcame the world financial crises and the fact that the last analyzed year was the most succesfull for them.
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The Strategy of Virtual Reality media a.s. in the international markets
Grmanová, Barbora ; Halík, Jaroslav (advisor) ; Berith, Július (referee)
Aim of this thesis is to evaluate the current strategy of Virtual Reality media a.s. in the international markets on the basis of strategic analysis and suggest possibilities of its improvement. The main activity of the company is research, development, production and selling of flight simulators. The thesis contains analysis of internal factors and external environment of the company. At the end of the work the corporate strategy, which should improve the position and competitiveness of the company on the international market is proposed.
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Strategic analysis of company Prominent CZ s.r.o.
Volencová, Kamila ; Krause, Josef (advisor) ; Machek, Ondřej (referee)
The goal of this master's thesis is to perform strategic analysis and assessment of corporate strategy by using the system of Balanced Scorecard. The thesis itself consists of two parts. The first (theoretical) part describes mission, vision, strategy and the most common tools and methods for creating strategic analysis. This analysis contains external and internal analysis. The results are summarized in SWOT analysis, which is the baseline for creation of corporate strategy. The second (practical) part combines theoretical part and real data of analyzed company.
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Assessment of the corporate strategy for company Directa Czech
Mirzajev, Tomáš ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
Paper comprehensively summarizes the context and background of retail brokers on the Czech market and successfully leads through the various stages of setting corporate strategy on practical case, the company Directa Czech. The theoretical part provides basic information about the retail broker area, most traded instruments and describes differentiation between categories of retail brokers. In the practical part priority was given to situational analysis because it was necessary to establish a firm foothold for determining the appropriate corporate strategy. Chapter about analysis of the development potential properly extended and detailed knowledge of this situation analysis, which was used especially in determining the appropriate steps for implementation of the corporate strategy.
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An Application of the Balanced Scorecard for a Medium-Sized Software Company
Pavluch, Marek ; Neumaierová, Inka (advisor) ; Machek, Ondřej (referee)
The thesis focuses on a medium-sized software company providing services for the largest financial companies and telecommunications operators in the Czech Republic since 1998, the corporate strategy formulation and representation of the strategy as the Balanced Scorecard. The strategic business units are identified, then analyses of different macro-environmental factors, resources and competencies elaborated. The analyses are used to formulate the strategies for the strategic business units. The corporate strategy is formulated based on discussed synergies between the strategic business units. The corporate strategy is expressed as the Balanced Scorecard system, the strategy map and the strategic actions are introduced. Finally, several aspects of the strategy are discussed from the system dynamics perspective.
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Corporate culture and motivation of employees as a part of corporate strategy increasing company’s competitiveness
Chlupová, Petra ; Kleibl, Jiří (advisor) ; Šikýř, Martin (referee)
This master thesis combines corporate culture, corporate strategy, motivation and education of employees. Furthermore, there is also a focus on their interconnections. A real company Unicorn a.s. is presented in the second part -- owner's (Vladimír Kovář's) vision, goals and strategies. Moreover, there is introduced Unicorn's corporate culture, education of employees and human resources management. To check if the culture seems to be friendly and motivational to employees there was used a questionnaire among them. On the other hand, a few managers were interviewed -- if they are satisfied with the education level of their employees. The conclusions are summarized at the end.
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