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Traditional dancing on the stage: seeking authenticity
Stavělová, Daniela
The study focuses on the thinking and perception about traditional dancing when put on the stage in the Czech Republic. The paper views the cultural backround, as well as the political and social contexts which create specific conditions for existence of traditional dance culture on the stage. There is a discourse of cultural heritage preservation, political uses of folklore and the recreational aim of the folk movement.
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Violence in medical institutions and methods of its encompassment
Jetelová, Monika ; Votroubková, Michaela (advisor) ; Machalová, Iva (referee) ; Jirkovský, Daniel (referee)
The objective of this Bachelor's thesis is to explore the issue of violence in medical facilities by means of a theoretical study, as well as research using questionnaires completed by a selected group of health professionals. Based on the outcome of the research, I point out shortcomings in security found in medical facilities, and the tendency of management to underestimate security. Emphasis is therefore placed on the role of employers in this area, with a special stress on prevention and ways to address consequences of violence in the workplace. The core of the thesis consists of a quantitative exploration conducted at selected facilities, focusing on the quality of the work environment in terms of safety, protection of medical staff, employer's approach and overall perception of this issue by the health professionals themselves.
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Application of the basal stimulation in nurcisg care
JILEČKOVÁ, Zuzana
Basal stimulation is a pedagogically-nursing concept, based on the knowledge of pedagogy, development psychology, anatomy, physiology and nursing. The basic elements of the basal stimulation concept are movement, communication and perceiving. The concept enables to clients with changes in the field of perceiving, movement and communication the integration into the present life with the maximum usage of their former life habits and experience, it respects the preserved abilities and moreover accepts their future life needs. The correct integration of basal stimulation elements into the nursing care enables to intermediate to the man the perceptions from his body and the stimulation of perceiving organism enables him to perceive better the surrounding world and to establish the communication with it. Hereby the total development of the individual is supported.
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The Armenian Community in the Czech Republic in the context of Transnational Migration
Lhotová, Jana ; Burcin, Boris (referee) ; Kučera, Tomáš (advisor)
Due to progress in informational and communication technologies, accessible long-distance traffic and a gradually globalizing world, the nature of the movement of migrants has lately been developing into its new stage. Migrants often take part in a transnational process that enables them to create and sustain multiple social ties to their country of origin as well as to new host countries. Their identities are frequently formed in relation to more than one national state. This study aims to describe transnational characteristics in the behaviour of the Armenian community in the Czech Republic both in the economic and sociocultural spheres. Based on qualitative research, carried out in the spring of 2009 among the Armenian community in the Czech Republic, the study focuses on the causes of migration, family issues, economical activity of migrants, perception of their cultural and national identity, as well as on the strength of their ties to their nation and the country of origin. Furthermore the study describes recent migration flows from Armenia and defines characteristics of the international Armenian diaspora including the minority living in the Czech Republic. Powered by TCPDF (www.tcpdf.org)
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Qualitative study of Slovak respondents perception of health: implications for health marketing
Šefčíková, Natália ; Karlíček, Miroslav (advisor) ; Říha, David (referee)
The thesis focuses on the analysis of health in terms of health marketing, which is identified as the broad term that includes public health branding, as well as the commercial health branding. Emphasis is placed on the Slovak market. The theoretical part deals with the concept of health, the value of health and health literacy. This part consists of a situation analysis of the Slovak market of health, its demographic and health characteristics as well as the description of health and health care in Czechosovakia. The core of the theoretical part of the thesis is a comprehensive analysis of the health marketing. The practical part with qualitative market research method ZMET examines perception of health of Slovak respondents, connects gained information from the theoretical part of the thesis and gives recommendations for the health marketing by taking limitations of the used qualitative research method in consideration. The aim of my Master's Thesis is to show the importance of penetration into the minds of consumers by creating marketing campaigns and revealed deep metaphors apply to product design, advertising and marketing communication in general.
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Political and Social Implications of Changes in Rock Music in Prague Since the Late 1960's
Sheridan, Flanna ; Hrishabh, Sandilya (referee) ; Calda, Miloš (advisor)
Music has played an important role in the political and social developments in former Czechoslovakia and the Czech Republic over the past 40 years. The underground movement that was born during the 1960's and 1970's and its younger cousin the alternativa movement have had a substantial impact on the perception of Czech society and its political scene as well as influenced several generations of listeners. It is often considered to have heavily contributed to the events leading up to the Velvet Revolution. In the 1980's, it drew criticism from the state for facets such as language. The 1990's brought a vast amount of international music and commercialization, though it is important to note underground trading of international music was very strong even before the Velvet Revolution. Czech music may have shifted toward an apolitical role, but the power of musical movements have been proven by the lessons of the past. The political role may be have been inadvertent, but no t inert. Its role is to be taken into consideration in the events that took place during up until 1989. The purpose of this paper is to attempt to better understand the role of music in Czech society, specifically the underground movement, in its effect on society and politics.
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The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.
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IT GOVERNANACE AT THE MINISTRY OF FOREIGN AFFAIRES OF THE CZECH REPUBLIC: SYSTEMIC APPROACH AND FIELD IMPLEMENTATION
Protiva, Tomáš ; Pour, Jan (advisor) ; Pilař, Luboš (referee)
The diploma thesis reacts on the interest of the Czech foreign ministry IT department to get an overview of ITIL 2 and COBIT 4.1 world-wide acknowledged IS/IT management best practice libraries. Both libraries are put in the framework of IT Governance theory and practice. COBIT is presented as world ITG standard, meaning the alignment of organization's strategic goals and IT goals. It is focused on organizations, where the shift of IT perception towards a strategic partnership with the business is driven by top-down board initiative. On the other hand, the ITIL core texts Service Support and Service Delivery are treated as a standard of IT service management, suitable as a framework to establish processes within the foreign ministry's IT department. Three alternative implementations of the two libraries are shown, in a situation of non-existent process management and information architecture. Moreover, the IT Governance initiative has a bottom-up character. The first variant connects ITIL and COBIT process models to the goals and projects outlaid in the 2008-2010 IT Strategy draft (IT BSC was used in the strategy to set up goals). The COBIT processes are aligned to the IT BSC domains and projects; further on, more detailed ITIL tools are assigned to the COBIT processes using the toolbox [IT GOVERNANCE INSTITUTE; OFFICE OF GOVERNMENT COMMERCE. Aligning COBIT, ITIL and ISO 17799 for Business Benefit]. As the projects formulated in the IT Strategy don't focus on the fundaments of process management, a stepwise approach to document the current processes using the ITIL: Service Support and Service Delivery framework is suggested. The second variant came into reality in mid 2008: COBIT has been used without success to estimate users' preferences. The reasons of the failure are discussed. Czech translation of COBIT 4.1 maturity models by the author intended to use as one of the tools in the opinion poll is attached as Annex 2. The last variant is not directly aligned to the problems of foreign ministry's IT/IS, but it is the most pragmatic guide to the implementation of the libraries. As an external help desk has been already launched, I suggest the establishment of ITIL Incident Management and Problem Management processes, supported with a CMDB configuration database.
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Regional development programme and its influence on rendition of services in travel movement
KADLECOVÁ, Andrea
The title of this thesis is Regional Development Programme and its influence on administration services in travel movement. It is perceptible that this thesis deals about cohesion of travel movement as one of the fastest envolving branch of industry and developing conception of the region as a subjekt which in its independent action takes care in its territorial district conformable with local groundwork and with local customs about complex development of its territory and about needs of its citizen. The purposes of this diploma work was the analysis of the above mentioned cohesion.
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The influence of brand on consumer buying behavior
Aliapulios, Telis ; Vokáčová, Lucie (advisor) ; Ludmila, Ludmila (referee)
The diploma thesis concerns with influence of Apple brand on consumer buying behavior. The aim of thesis is to qualify the influence of brand on consumer buying behavior on smartphone market. From this conditions will arise the recommendations to Apple company, how is possible to bolster its position on mobile phone market. The theoretical part of thesis place emphasis on description of marketing mix, brand theory and consumer buying behavior. Practical part is based on studied secondary data. There is detailed description of Apple company its brand building strategy, situation on smartphone market with marketing instruments, that are used on this specific market. Quantitative questionnaire survey performed in electronical form creates a core of the practical part of the thesis and is preceded by qualitative pre-survey on seven iPhone users. Precisely 154 respondents participated on questionnaire survey that observed thoughts and judgements of questioned people about Apple brand. There are included opinions of owners, that own various smartphone brands and also respondents from the group of Apple iPhone users. The responses of both groups are in the chapter of appraisal results and conditions compared along with studied secondary data. These outcomes of questionnaire survey and secondary data are used as a framework to completion several recommendations for Apple brand and the whole company on this market. Almost three quarters of owners, that use all chosen smartphone brands, perceive the prices of Apple smartphones as overly high. Just as the first group evaluates the situation a bit more than half of the iPhone users, although inside this group is a lower sensitivity on Apple products price perception. One of the important recommendation for Apple company is to be more efficient in communication about the adjustment of its smartphone prices and pricing policy towards to consumers across the countries. It is necessary to obtain more consumers from a group of new Apple brand users and students. These expects the offer of cheaper smartphone in high quality medium category. In case of their satisfaction is there scope for Apple to offer them its premium smartphones in the top category.
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