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Potential of implementing new technology in a commercial company
OCHSNER, Dominik
The main purpose of this paper is to find new technologies for implementation into a particular store, evaluate the effectivity of implementing new technologies and write a final report with recommendations for their prospective implementation. The work focuses on customers' opinions about modern technologies in retail stores and describes potential issues with implementing them into a particular store of the chosen company.
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New technologies in training and development
Bednárová, Miroslava ; Dvořáková, Zuzana (advisor) ; Švejcarová, Pavla (referee)
The goal of this thesis is to bring complex outlook on New technologies used in Training and development, directed mainly to public, Training and development specialists and managers who are deciding whether to start using New technologies in their company or not. The thesis shows the beginning of a company training and its evolution, as well as main pros and cons of new forms. The thesis mentions not only descriptive properties of new technologies, but also defines requirements needed for their usage and measurements used to evaluate their contribution.
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The Use of New Technology in the Field of In-store Marketing Communication in the Czech Republic and Abroad
Altalová, Kristina ; Jesenský, Daniel (advisor) ; Slavík, Jan (referee)
The bachelor's thesis entitled "The Use of New Technology in the Field of In- store Marketing Communication in the Czech Republic and Abroad" adresses the use of new technologies, like the iBeacon technology, LCD monitors, mobile technologies, iPads and other interactive devices in the in-store marketing communication & point of sale. The theoretical part is mainly focused on the explanation of basic terms connected to in-store marketing, it's tools and whole functionality. In the practical part the theoretical knowledge is then implemented into the reality of czech shopping malls. More specifically onto the Černý Most shopping center & Palladium shopping center. The information about the subject is aquiered mainly by my own field reasearch and also by consultation with the people working in this particular field of marketing. The aim of this bachelor's thesis is to describe possibilities connected to new technlogies in this type of marketing communication and also to inform about their usage today in Czech Republic. The final summary holds mainly recommendations for czech market about implementation of these technologies.
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How did new technologies and start of digitalization i nfuence the work of photojournalists
Topinková, Martina ; Lábová, Alena (advisor) ; Macků, Lucie (referee)
This Bachelor thesis is concerned with how new technologies and the spread of digitalization influenced the work of photojournalists and to what measure it changed their professional habits. The emphasis is placed on personal experience in regards to the change of the digital photographic technique of photojournalists within the magazine Reflex, which is one of the most expressive pictorial media in the Czech market. In the first part there is an exploration of what is classical and digital photography and a comparison between the two mediums, and in the second part we see the concrete manifestations of those changes which digitalization brought to the practice of photojournalism. The final part is dedicated to three photographers, Tomáš Tesař, Petr Jedinák and Jan Šibík, and the influence of digitalization on their professional life. Included as a supplement are interviews, which the author of this work made in the end of the year 2008 with Tesař and Jedinák. The aim of this work is to uncover all the changes that the digitalization of photojournalistic photography brought and at the same time to determine the impact of these changes.
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The Metropolitan Opera: Live in HD in the Prague Cinema Aero. Description and Evaluation of the Success of Marketing Activities during the First Two Seasons
Dohnalová, Kamila ; Halada, Jan (advisor) ; Dolanská, Nora (referee)
The bachelor thesis on "The Metropolitan Opera: Live in HD in the Prague Cinema Aero. Description and Evaluation of the Success of Marketing Activities during the First Two Seasons." deals with the launch of a new product in Aero art-house cinema in Prague. The Met: Live in HD - series of live transmission of opera production from The Metropolitan Opera in New York - was launched in Aero as first world-wide successful alternative content. Success of the project is closely associated with the digitalization of cinemas in the Czech Republic and abroad as well. Principles of art marketing, by which we mean all marketing activities in the field of art and culture, creation and realization's background of the Met: Live in HD and profile of Aero Cinema and Aerofilms Film Distribution Company are introduced for better understanding of the topic. The operating methods was the study of the foreign and Czech literature, the contentual analysis of documents, the media monitoring, the qualitative observation and the description of product's marketing activities correlated with the visit rate of the transmissions and publicity. The literature refers to the art marketing, the non-governmental organizations marketing, the film marketing and strategies for art cinema development.
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Professional interpreter in the 21st century: new technologies and social networks
Stoklasová, Hedvika ; Čeňková, Ivana (advisor) ; Mraček, David (referee)
The topic of this master's thesis is new technologies and social networking sites in the field of interpreting. The theoretical part discusses how, over the course of time, technological advances have altered not only the face of interpreting itself but also the way interpreters work, and presented them with new possibilities. This part also briefly deals with the history and functioning of social networks, namely Facebook, Twitter and LinkedIn and examines the possibilities social networking sites offer in terms of marketing. The empirical part presents conclusions drawn from the study. The purpose of the study was to determine general tendencies in the use of new technologies and social networks by Czech interpreters. The questionnaire distributed online focused mainly on the following points: ownership of smartphones and tablets, awareness of technical novelties in interpreting, use of social networks for professional and marketing purposes. A total of 150 people took part in the study. The analysis of collected answers revealed that the number of tablet or smartphone owners amongst the participants is quite high, that participants are skeptical towards nontraditional ways of interpreting and that interpreters use social networking sites rather for communicating within the interpreting community...
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REBUILDING OF THE INDUSTRY AREALS AND ZONES - AREAL "ČTYŘI DVORY" ČESKÉ BUDĚJOVICE
Hraba, Adam ; Pospíšil, Zdeněk (referee) ; Boháč, Ivo (advisor)
The primary objective of submitted study is the construction of SCIENCE CENTER in České Budějovice. The building is conceived as an informal education center of a regional nature, which focuses on popularization of science and new technologies. Emphasis is placed on interactive concept of the exposition and the possibility to test newly acquired knowledge. Reduction of energy use and service staff size by means of high-level automatization of operational processes management are other important factors of buildings design. The resulting shape of the object follows the mass nature and geometry of its immediate surroundings.
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Position of Germany in the context of current economic problems of European Union
Kútna, Dominika ; Hnát, Pavel (advisor) ; Neumann, Pavel (referee)
Diploma thesis Position of Germany in the context of current economic problems of European Union is focused on characteristic of status of economy and competitiveness of Germany. This analysis will lead to the most important challenges, which will contribute in the development of current German economy and its linkage to economy of European Union. The first chapter is focused on current status of German economy from the view of main economic indicators like analysis of economic power of population, gross domestic product and business environment. The second chapter pays attention to analysis of competitiveness from the view of labour market, market of goods and services and investment position of Germany. The third chapter is starting point for the previous chapters and determines the main challenges of German economy in presence which are gaining importance to the future not only of Germany, but also of European Union. The final part of my thesis is focused on possible solutions of these challenges, that can help not only to the German economy, but also to the economy of European Union to become one of the most competitive economy of the world.
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New technology in the Trade
HIRSCH, Pavel
The aim of this thesis was to evaluate current approaches in the field of modern tools and technologies used in business. A secondary aim was to assess the level of their representation in practice and on the basis of their occurrence to gather recommendations with regard to their implementation in Czech companies. In the theoretical part, I outlined the importance of technological advances and modern technologies and emphasize their impact on the future of the company. Attention was focused on the creation, resource opportunities and allocation towards innovation and also on ways to support and fund them. The new generation technologies have also been mentioned and at the end of this work, I paid attention to modern approaches in the retail business. In the practical section I conducted research in five retail chain stores in the UK, Germany and the Czech Republic. Using statistical diagnostic methods I evaluated the resulting primary data revealing the extent of using modern technologies in the five monitored businesses. These methods then further helped me to classify the tracked subjects by success levels to reveal the ideal 'fictitious' company. The results of the case studies were general design guideline for action and the basis for the second part of the research. Like the analysed group of subjects, I conducted research at the retail chain Kaufland Czech Republic v.o.s.. I compared results of the research with values of the 'fictitious' company and from the resulting differences I have derived practical suggestions to improve each area. Key proposals that have been established through this study include: presentation of the subject in social networks, the introduction of online sales with the possibility to pick up goods at the store, installation of self-service checkouts, the use of NFC tags and electronic shelf price tags and increasing attractiveness of in-store communication by the use of interactive eye-catching displays and information channels. In conclusion the main points of the proposed solution would bring subject Kaufland cost savings and physical employee labor savings while improving awareness of the company in the eyes of target customers.
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