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The American Media's Failure before the Iraq War in 2003
Sošťáková, Markéta ; Kozák, Kryštof (advisor) ; Šafařík, Petr (referee)
The bachelor's thesis The American Media's Failure before the Iraq War in 2003 deals with the media's uncritical coverage of the threat posed by Iraqi program of weapons of mass destruction. The thesis analyses American print media coverage in period after the attacks of September 11, 2001 until the beginning of the Iraq War in March 2003. It seeks to determine the cause of this major crisis in the history of American journalism The thesis is divided into three sections. The first part deals with intensive pro-war campaign under the Bush administration in an attempt to achieve political and social consent for the invasion to Iraq. The political marketing campaign consisted of the manipulation of WMD intelligence, escalation of rhetoric about the danger that Iraq posed to the United States and speculations about Iraqi support of terroristic organisations. The second section of the thesis is dedicated to a comparative content analysis of prewar coverage at The New York Times and newspapers published by The Knight Ridder. The final part traces the changes in American journalism in recent years. It explains how the quality of prewar coverage was influenced by these changes such as rising economic pressure, frequently quoted anonymous sources, unbalanced coverage in favor of the administration position...
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Czech and french reception of novels The Joke and Identity by Milan Kundera
Hašková, Barbora ; Janoušek, Pavel (advisor) ; Peterka, Josef (referee)
Thesis entitled Czech and french reception of novels The Joke and Identity from Milan Kundera inquire into critical acceptance of czech written novel The Joke from 1967 and french written novel Identity from 1997. In sub-section about czech reception process of Kundera's first novel The Joke recensions are presented by chapters of the most accentuated characteristics given to the the book by the reviewers. Chapters are followed 76 by brief summary. In following chapter about francophonie reception most significant responses from french literary reviewers are introduced with emphasis on dissimilarities in perception in comparison to czech literary reviewers. On the contrary, the second part of thesis first presents most remarkable francophonie reviews of french written novel Identity again followed by chapters of the most accentuated characteristics given to the the book in czech media. Reception process in case of Identity novel is complicated in light of absence of czech translation. Though it illegaly came out on the Internet nine years after french edition, it only invoked series of disputes, often not literary and conversant personality of Milan Kunder rather then art quality of novel.
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Implementation of ICT projects according to ITIL version 3
Krištofič, Michael ; Pavlíček, Luboš (advisor) ; Bruckner, Tomáš (referee)
This diploma thesis deals with the implementation of ICT projects according to the third release of internationally respected IT infrastructure library (ITIL v3). To be specific, it is about two projects executed by the Renault company -- ToIP which deals with the voice transmission using the data network and S.P.T. concerning workstations' standardization. The objective of this thesis is to describe the implementation process of both projects into the business life and to evaluate the processes and outcomes based on the ITIL v3 recommendations. This goal will be delivered by studying available theoretical materials, authors personal work experience from the position of IT support in Renault and by confrontation praxis with theoretical knowledge. The main benefits of this work are the evaluation of the implementation process correctness according to the ITIL best practices, eventual deficiencies revealing and possible improvement propositions. This work is divided into theoretical and practical part. First, theoretical part is then divided into two captures -- the opening section describes the ITIL v3 best practices with the main focus on Service Transition and Service Operation. Second section is dedicated to the VoIP (voice over internet protocol) technology, part of which is also theoretical knowledge of voice transformation into the digital form, components of VoIP network and the most frequently used architectures. Second, practical part focuses on the projects` implementation. In conclusion the implementation process will be confronted with the ITIL v3 and based on detected failures possible improvements will be proposed.
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Current Challenges of Public Diplomacy - British Model
Grabcová, Hana ; Rovná, Lenka (advisor) ; Jůzová, Lucie (referee)
Diploma thesis "Chess and chess-players in the Soviet society - the case o f Mikhail Botvinnik" deals with the position of chess and chess-players in Soviet Union mostly in the years 1930-1960. The first chapter describes those factors that lead to mass popularity of chess in the Soviet society and rapid improvement o f masters and grandmasters. State and party support was the key influence, especially Nikolai Krylenko, feared state prosecutor, who was in charge of Soviet chess organization for most of the inter-war period, played very important role. Thanks to this support Soviet chess-players could maintain quite wide international contacts, which was unique compared to other Soviet sports in that time. Second chapter shows the connections between chess and politics on the example of M. Botvinnik. It introduces his correspondence with CC RCP(b)/CPSU and examines two cases in detail: the discussion about possible match Botvinnik - Aljechin (1948) and Botvinnik's letters to CC CPSU secretary Pospelov on political topics (1954). The third chapter focuses on presentation of chess-players, mostly again M. Botvinnik, in Soviet media (the daily Pravda and magazine Shakhmaty v SSSR). The last chapter briefly describes chess in the context of Soviet culture, particularly its connections to sport, art and science....
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Reinhard Heydrich and Final Solution of the Czech Question
Vrabcová, Klára ; Rataj, Jan (advisor) ; Martínek, Miloslav (referee)
The person of Reinhard Heydrich was one of those fateful to the Protectorate of Bohemia and Moravia. The first chapter of this paper attempts to prove that Heydrich's impact on the "Czech Question" is much greater than the eight months he spent in office as Deputy Reich Protector. It analyses different approaches to the solution of the Czech Question in Nazi plans and particularly, towards the end of the chapter, Heydrich's tendency towards one of these plans -- the memorandum of Secretary of State K. H. Frank. This memorandum anticipated two things: the temporary preservation of the Protectorate, the assimilation of people of suitable race and disposition and the expatriation of people of unsatisfactory race and of those opposing German rule. This thesis also attempts to prove that although Reinhard Heydrich planned the solution of Czech Question as a long-term process, the fulfilment of which could be considered only after a succesful war, he started the first steps already during the war. Great attention is given not only to his racial survey of the population, but also to his policy concerning Protectorate youth, who were meant to be caught up and reeducated within the Curatorium for the Education of Youth in Bohemia and Moravia. To ensure calm and economic health throughout the Protectorate, he applied his carrot-and-stick policy on the population. The occupation policy required a combination of short-term and long-term goals and application of the former to ensure the consequent accomplishment of the latter. The final chapter lays bare the reaction of the Czechoslovak foreign resistance to the situation in the Protectorate -- the assassination of Reinhard Heydrich. This act was supposed to empower the Czech underground movement and improve the status of the exiled government among Allies. Even though this operation of the foreign resistance caused a torrent of arrests and executions within the Protectorate, its foremost effect was to draw the attention of the world and the Media and to excite Allied recognition for the Czech domestic resistance.
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Development Policy of the European Union with Focus on Colombia
Malá, Václava ; Abrhám, Josef (advisor) ; Jelínek, Tomáš (referee)
Bc. Malá, Václava: Development Policy of the European Union with a view to Colombia, Prague. Department of World Economy, Faculty of International Relations, University of Economics in Prague, 2009, 68 pages, Head: Ing. Josef Abrhám, Ph.D. The thesis focuses on the issue of the evolution of development policy and administration of development aid by the European Union as whole (i.e. the European Commission) as well as by individual member states. The case study looking into Colombia analyses putting the development policy and development assistance into practice. The thesis is divided into three chapters. The first chapter defines historical links between the European and developing countries, stipulates basic notions connected to the issue as well as defines the European Union institutions having development policy and development assistance in their respective agendas. Various forms of development aid are described at the end of the first chapter. The second chapter deals with prospective trends in the progress of development policy and development aid. Therefore, the Lisbon Treaty and the 10th European Development Fund are analysed in particular. The third chapter focuses on how development policy and development assistance are exercised in the Colombian case. The conclusion of the thesis contains a statement about a substantial importance of European Union in the field of granting international development assistance.
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Action-Movie Hero in the Pre-School Childs Life
ŠIKLOVÁ, Eva
This thesis is divided into two parts {--} theoretic and practical. The theoretic part has three chapters. The first chapter puts mind to definition, evolution and effects of media, studies the television and film (their negatives and positives). The second chapter draws near pre-school child, some theories of TV influence and conditions increasing the risk of the negative effects. The third chapter is focused on the present TV offer, makes references to the Law on Broadcasting and some action films and heroes. The practical part brings the results of the research that collected the parents, teachers and children views on the present action hero. In the end is an advice as a solution for some situations, which were caused by watching the action films.
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The Integration of Children with Communication-ability Problems
Bezděková, Libuše ; Housarová, Blanka (advisor) ; Štěpáníková, Alena (referee)
Subject of this graduation thesis is the integration of children with communication incapacity issue. Theoretic part introduces existing findings from expert literature starting from generic concept to specialized determination. Each of chapters facilitate the progressive view of the problems of integration, specially of early and pre-school care of handicapped children, process, conditions and forms of integration in preschool age. The major part of thesis is dedicated to integration of children with communication incapacity at all. Practical part presents findings of research intent on the quantity and quality of provided care to the integrated children with special educative needs mainly focused on the integration of children with talk defects during the last five years. Information presented in this thesis could have conduced to expanded view to this issue and to specific positions and thinking about actual process and way of integration of children with communication incapacity. The thesis could be a starting point to another thesis focused on finding causation so many of an integrated children with communication incapacity. Powered by TCPDF (www.tcpdf.org)
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Banner Advertising
Majoroš, Miroslav ; Stříteský, Václav (advisor) ; Štědroň, Bohumír (referee)
History of internet advertising, types of internet advertising. Banner advertising, methods of payment for banner advertising, formats and technologies. Internet media market in Czech Republic, portals, servers, media agents, media agencies, SPIR association. Banner campaign, its planning, execution and evaluation. Videobanner campaign Nivea For Men, searching for the most effective format for videoadvertising on the internet.
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Discourse analysis of global climate change. Case of emissions - argumentative strategies of actors
Cholt, Jan ; Šmídová, Olga (advisor) ; Hájek, Martin (referee)
Aim of this study is to improve understanding of practical application of public media discourse about Global climate change. Theoretical base is embedded in context of humannature relationship. My premise is that risk of global warming or global climate change is hard to sense by individuals hence dependent on expert knowledge and mediating of these thematic fields toward public, mainly by mass media. Introduced topic, or its selected part, was investigated using discourse analysis. It serves as a tool to identify and discuss patterns of thoughts, elements of argumentation and actor's strategies. They are parts - or even base - of media discourse about main topic, objects, subjects and time-space and others contexts. They are systematically coded according to discourse rules in a repeating categories and their overall configuration creates underlying concept of understanding the topic. Data for analysis consist of collection of utterances made in Czech public media discourse during period of December 2004 and June 2005. Powered by TCPDF (www.tcpdf.org)
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