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CRM-application in strategic marketing
JAKEŠOVÁ, Jana
The main goal of this Bachelor?s thesis was to analyze the actual level of exploitation of Customer Relationship Management application in strategic marketing of a selected economical subject and to evaluate its contribution to the general development of the economical subject.
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Using of Marketing Tools in Chosen Retail Subject
KUBÁSKOVÁ, Tereza
An objective of my work is to analyse a marketing instruments state of retails in a chosen area. This has been done by interviewing and then it has been graphically elaborated. Next objective is to make a depth interview in a chosen retail about its history, market standing, marketing instruments usage and to elaborate an analysis of these facts and to propose an improvement recommendation.
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Analysis of accounting relations in company
KOPFOVÁ, Jiřina
The target of this bachelor´s work was analysis of accounting relations in specific company which works in the area of timber harvesting with harvestor technique. Another target of this work is to analyse active debts and liabilities. I focused on specific accounting of active debts for subscribers, engagements against suppliers, provided and received advance payments, accounting of exchange-rate difference and time resolution. Also I set up the vertical analysis of asset and debts.
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Accounting relations focused on supply - consumer relations and their fixation in accounting
PEŠOVÁ, Eva
The main goal of this thesis was to sum up the dilema of active debts and engagements from the view of suppliers and customers relationships and to bring closer accounting in a specific company which works on the field of producing and selling plastics products. In my thesis I focused on specific accountig of active debts for subscribers, engagements against suppliers, provided and recived advance payments, accounting of exchange rate difference and time resolution. I have also investigated individual accounts of account classification which is connected with specific dilema and differences from the standard accountig.
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Orientation of a company in the market - selling or marketing conception
DUFKOVÁ, Iva
The theme of my bachelor{\crq}s thesis is Orientation of a company in the market {--} selling or marketing conception. I attempted to implement this analysis in Sony Centrum Ellex GK s.r.o.(Ltd.). The purpose of my thesis is to identify gradually the business conception of this company. The analysis of this conception is based on conversations with managers and employees, and on assessment of particular parts related to assortment, prices, distribution and communication. The results of the research show, that Sony Centrum Ellex GK s.r.o. (Ltd.) focuses rather on market than on company or organization and that the company emphasizes product. The company itself doesn´t identify customer´s needs. The company uses following tools of marketing mix: advertisement, sales promotions and personal selling. It uses promotion which is made by Sony. The profit, that Sony Centrum Ellex GK s.r.o. (Ltd.) gains, comes from sale quantity. The sale quantity is conditional on the customers´ satisfaction. At the end of my analysis I discovered that Sony Centrum Ellex GK s.r.o. (Ltd.) uses selling conception. Finally, I would like to emphasize that despite the absence of separated marketing department Sony Centrum Ellex GK s.r.o. (Ltd.) pays its attention almost to all marketing activities. On the basis of the assignments, greater inadequacies can be found in the area connected with customers. The company should continuously assess customers´ needs and order goods according to the assessment results.
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Influence of the micro-environment on the supplying of needs and wishes of customers in a chosen firm
KROTKÁ, Veronika
The topic of my bachelor paper is influence of the micro-environment on the supplying of needs and wishes of customers in a chosen firm. The influence of micro-environment was analyzed in the textile fancy-goods firm from Vyšší Brod. The aim was to analyze the factors which influence firm{\crq}s possibilities to supply needs and wishes of customers. I get information from discusses with customers, from questionnaires a firm the holder of the firm. I mentioned the history of the firm, information about suppliers, customers, competition, public, about the influence from outside and inside environment of the firm in my bachelor paper. According to the result of the research I could suggest proposals on improving the current situation in the firm.
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Assessment of the shopping atmosphere of retail chains Globus and Tesco
Scheubová, Lucie ; Chylíková, Hana (advisor) ; Filipová, Vladimíra (referee)
This bachelor thesis handles the analysis and assessment of the shopping environment and shopping atmosphere of hypermarkets Globus and Tesco. For my thesis I chose stores in Prague 5 - Zličín. In the first part I am dealing with description of the particular inducements of the shopping atmosphere. I introduced characteristic, business activity and operations of these retail chains. The assessment is based on my subjective analysis and on questionnaire. It enabled me to find out objective opinions of customers and to asses the shopping atmosphere of these stores.
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Business ethics
Pokrievka, Martin ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The role of ethics in business is often underestimated and we often come across an argument that a company will prefer its own profit instead of ethics. The aim of this thesis is to prove that ethics has its proper place in business and that its assertion can benefit all parties involved. This is demonstrated in three chosen areas including advertising, customer relations and relations to employees. This thesis also introduces the corporate social responsibility model, as well as the role of ethics in it.
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Effectiveness analysis of direct selling product's advertising campaign
Pulščaková, Kateřina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
Every company and particular seller have to learn how to succeed in the market -- how to bind client of long standing to repeated purchase. One of the product placement techniques, which leads goods from the manufacturer directly to the end consumer is direct sale. For the direct selling product promotion is except seller's personal impingement on customers also important effective advertising campaign. Its aim is to hold interest, address and provoke potential consumer into buying concrete product. This thesis analyses effectiveness of advertising campaign from different points of view. It is focusing especially on various advertisement tools, their positives and negatives. This thesis deals with analysis and evaluation of concrete launching advertising campaign of the product from Swedish cosmetic company Oriflame, which is one of the leader companies in direct sale.
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