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Communication activities of the Czech badminton federation in season 2013/2014
Tomalová, Kateřina ; Halada, Jan (advisor) ; Orban, Karol (referee)
The subject of this bachelor thesis named Communication activities of Czech Badminton Federation in season 2013/2014 is mapping and evaluating of these actvivities, which are based on theoretical knowledge of sport marketing. This thesos is focused on theoretical definition of sport marketing, description of 4P in sport and on the following practical application of these theoretical findings on Czech Badminton Federation and badminton in the Czech Republic. Description and evaluation of communication activities of Czech Badminton Federation between August 2013 and June 2014 is the main goal of this bachelor thesis. SWOT analysis and comparison of communication activities along with another sport organizations and proposition for future innovations are also included in this thesis. Powered by TCPDF (www.tcpdf.org)
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The effectiveness of compensation practise after training at badminton players
Krčková, Adéla ; Hošková, Blanka (advisor) ; Prajerová, Květa (referee)
Title: The effectiveness of compensation practices after training at badminton player Author: Adéla Krčková Aims: The aim of this study was to determine the effect of compensation exercise after training on shortened muscles or muscle groups, the presence of trigger points in muscles and the presence of pain in musculoskeletal system at badminton players. Methods: This is a randomized pilot study based on a mixed type of research (quantitative, qualitative parameters), the methodological principle is a two-factor and multi level. Research was attended by 14 players aged 13-17 years , boys and girls. The whole group of players was examined by a physiotherapist , which included examination of shortened muscles by Janda, palpation assessment of the presence of trigger points in the muscles. The muscles which were assessed for the presence of trigger points were the same as the muscles , which in vestigates shortening and eventually every player will be asked for pain musculoskeletal system and evaluate numerical pain rating scale . Then , this group was divided by reported pain present in two groups: intervention and control group, so that in each group as far as possible the same number of players with pain. The intervention group subsequently completed a two-month compensation program, which was...
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Marketing Strategy Proposal for "sKým.cz Services
Mareš, Karel ; Tyc, Tomáš (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis creates marketing strategy for the starting web project- sKým.cz. In the first part, I am presenting general knowledge necessary for understanding the issues of marketing strategy. The next part contains analysis of current market situation. The output of the diploma thesis are proposals of marketing strategy for project Ským.cz. These proposals are meant to increase the market share and the overall profitability of the project.
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Analysis of a Suitable Use of a Sports Centre in Brno - Líšeň
Autrata, Tomáš ; Hrubanová, Michaela (referee) ; Hlavinková, Vítězslava (advisor)
The main objective of this diploma thesis is assessment of a sports centre according to a favourableness of adaptation to a different forms of utilization. The particular subject assessed is badminton sports centre located at Úlehlova street in Brno. First of all the current state of the sports centre is described and assessed by using valuation methods. Subsequently various possibilities of adaptation to different forms of utilization are determined according to a popularity of indoor sports, expensiveness, technical feasibility and analysis of a real estate market. Each variant is valued by cost, income and sales comparison approach. Eventually the favourableness of each variant is considered and the most favourable one is chosen
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Badminton at elementary school
Ramba, Miroslav ; Přibyl, Ivan (advisor) ; Svobodová, Irena (referee)
TITLE: Badminton at elementary school AUTHOR: Miroslav Ramba DEPARTMENT: Department of Physical Education SUPERVISOR: PaedDr. Ivan Přibyl ABSTRACT: In my bachelor work I investigate by using polls, how much in nowadays the knowledge of badminton as a sport discipline is quite different from the recreational badminton. Furthermore, I will introduce the new badminton rules from the year 2006 and their influence on the attractiveness of the game. I will briefly mention the history and basic concepts related to badminton, including physical training and preparation with the focus on the target age group 6 to 15 years. I perform the analysis of the observed children matches of different age and physical fitness, the analysis of the agility increase during the game - I have been working and monitoring the regular trained children for 6 months. The obtained data will be used together with the technical and logistic guarantee of the badminton game to find out the basic conditions realized at elementary school. The obtained data from my survey analysis of observed matches are transformed into graphic form. KEYWORDS: badminton, elementary school, change of the rules, training youth and children, physical preparation
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Badminton in Primary Schools
Veverka, Stanislav ; Přibyl, Ivan (advisor) ; Mojžíš, Otakar (referee)
The bachelor work is divided into three areas. The first one is theoretical and explains the history, development, utilities and rules of badminton. The second part describes the physical training, basic education and training methodology. The final section covers a particular primary school with badminton training, teacher activities, the use of school playground, and includes a practical part about my research of pupils' interest in badminton.
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Comparison of circadian typology and circadian rhythms in groups of sporting adolescents (badminton players) and unsporting adolescents
JANÁČKOVÁ, Iva
People have for centuries recognized the importance of rhythm, according to which reaped and planted, slept and ate. Circadian rhythms play a large role in human life. Circadian preferences are divided into morning and evening type. Sports physical activity has a major impact on the health of adolescents, it is considered an essential element of health. The aim was to create a group of ten athletes adolescents intervention program. Perform final testing and thus verify its effectiveness. Among the methods used include questionnaire CIP (HARADA, KREJČÍ, 2010) and deliberate observation badminton players. The test results show that adolescents are the athletic type of the morning, before going to sleep and have less trouble falling asleep than adolescents, who sports. After application of the intervention program had a minor problems sporting adolescents with depression. All three research assumptions have proved true. The results of this work will be used in the subject of Health Education in the study at the Faculty.
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Public financing of squash and badminton
Stupka, Jakub ; Šíma, Josef (advisor) ; Štěpánková, Kateřina (referee)
Public financing of those two sports in Czech Republic is done through Czech squash association and Czech badminton association. Both those organizations are full members of Czech association of sports and also require money from Ministry of education. Those two organizations stand as main sources of finances from the public sources. I will focus on comparison of these two sports. Squash and badminton are very similar considering material, or financial side. Also the expansion of those sports in our country is more or less the same. From this point of wiew, they should also receive similar financial aid for the government. By detailed financial analyses I will try to confront both sports, differ their specifics and find out if the personal question is also playing a role. Probably the only difference between those two sports is the fact, that badminton is olympic sport, which gives it a chance to participate in programs, which are offered especially for sports that take part of the olympics. How much has this fact differ their evolution? I will find out, if badminton took advantage of this to benefit. Ministry of education and Czech sports association assign finance on behalf of certain conditions. The question is, how much these conditions influence the behavior of these associations. Must they adjust to them, or they work with them in complete synthesis and reach their goals. Only from the settings of the individual programs run by Ministry of education and Czech sports association is obvious, that it is almost impossible to satisfy both subjects.
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Demand and marketing possibilities in badminton
Hnilicová, Eva ; Macáková, Libuše (advisor) ; Nečadová, Marta (referee)
The main aim is to analyze and describe the situation of the demand for badminton in Czech Republic and to verify if this demand is increasing or decreasing. Furthermore to think about which instruments would help to develop the demand for badminton. Some perspective for the future is the development of marketing activities. The opportunities for sports marketing I will try to present at a practical example of the SPORT INVEST Marketing company stands for the currently best Czech badminton player.
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