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Clients´ Perception of Spa Services in Aurora Spa
KROČÁK, Ladislav
An importance of spa services is especially in the medical treatment, but their economic significance is also very substantial. It significantly affects investment activities and an employment and it contributes to a regional development. Aurora Spa in Třeboň specializes in treating of musculoskeletal disorders, rheumatic diseases, post-traumatic and post-operative conditions and overall recondition of the body. Spa services in Třeboň have been, since a long time ago, associated with a natural healing source, which is abundant in this locality ? a boggy soil. Aurora Spa is not determined only for ill clients, but it is frequently visited by healthy people who undergo reconditioning and relaxation stays. The current trend heads toward to the fact that in the future the spa care covered from the public health insurance, will be in some way limited and clients will have to pay either a part or the entire treatment from their own financial funds. For this reason it is necessary to concentrate with spa service operators on a great clients´ satisfaction with their spa stay, so that they would return to the spa facility. Since I have worked for five years in the area of providing of the treatment services, I followed my bachelor thesis ?Clients´ satisfaction with spa services? by this diploma thesis, in order to re-map the clients´ satisfaction with services provided in above mentioned spa. I wanted to find out whether clients´ attitudes to the provided services had significantly changed from the research in 2009 year in my bachelor thesis. I used for the research the same questionnaire as in the research in 2009 year. 220 respondents were chosen for the research in the period of September 2011; 110 respondents had their stay covered by some of health insurance companies, either in a form of a complex or a contributory spa care and 110 respondents paid their treatment stay from their own funds as private payers. I supposed that men would be more satisfied than women and clients to whom some of the health insurance companies paid the stay, would be more satisfied than clients paying the stay from their own funds. After processing the data, there were not found out any significant differences in the satisfaction between these groups of respondents and in comparison with the research in the bachelor thesis from 2009 year there were not apparent any significant variations in the clients´ satisfaction with the services provided, which confirms, that the spa services in Aurora Spa are still on a very high level. Results of this diploma thesis can be used by employees of Aurora Spa to enhance the quality of provided spa service in all areas and to improve staff access to their clients.
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Czechoslovakian balneology in years 1948-1960
Lebrová, Tereza ; Szobi, Pavel (advisor) ; Skřivan, Aleš (referee)
This thesis deals with Czechoslovakian balneology in 1948-1960. The thesis is divided in two parts. In the first part describes organization and ideological conception of Czechoslovakian spas. Demonstrate and analyzes economical side of this sector and shows the negative impact of industry at climatic environment in spas. It also monitors statistical indicators important for evaluation of spa's development. In the second part describes the process of nationalization and organization of spas in Teplice by the method of probe. Demonstrate practical implications of Statute of spa resort and development of evaluation indicators. The work is based on the resources of the National Archives of the Ministry of Health and funds from the State Regional Archives in Teplice. For the most part also uses contemporary literature.
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The position of the spa Klášterec nad Ohří in the market of spa services
Peruthová, Michaela ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
This diploma thesis deals with the position of the spa in Klášterec nad Ohří in the market of the spa services. The work is divided into two parts - theoretical and practical. The theoretical part is devoted to the definition of basic terms from the tourism and balneology branch. This section also includes basic theory of marketing and marketing research focusing on the specifics of marketing in spa industry and the marketing mix. The practical part deals with the characteristics of the Ústí Region, Klášterec nad Ohří and spa itself. To the subject of spa is devoted significant part of the work. It focuses on the history of spa, mineral springs and the current situation, which includes the characteristics of the services offered, the characteristics of clients, staff, competitors and marketing mix of the spa. The practical part also includes a research of customer satisfaction, its evaluation and recommendations which may be used in the spa for the future improvement of activities.
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Balneogy in regions of Czech Republic
Syrovátková, Lucie ; Damborský, Milan (advisor) ; Silovská, Hana (referee)
This thesis is focused on the evaluation of influence the balneology at regional economies. The theoretical part is first given a brief analysis of the leading authors of publications focused on balneology and tourism. It also deals with the historical development of balneology and position of balneology in the national economy. In its practical part is focused on definition of regions where the balneology is significant. Followed by analysis of selected spa regions at the administrative district of municipalities with extended powers. In the selected regions are defined major spa companies, whose economic's indicators is analysed the importance of localization in the region. Thesis contains a description of balneology in regions of Czech Republic and komplex decsription of selected spa regions.
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State corporation as a source of political capital
Sedláková, Simona ; Doležalová, Antonie (advisor) ; Jakubec, Ivan (referee)
This thesis deals with the question whether a state public enterprise is the source of political capital in the conception of the theory of rent-seeking on the example of the Czechoslovak state spa. The theoretical part explains the concept of political capital and the concept of rent-seeking theory from the view of Public Choice Theory. The analytical part is concerned with the fate of state spas in Czechoslovakia. The probe into the historical period of the First Republic is examined what happens to these spas, what is their place in the state budget, what is their fulfillment of stated objectives and which characters of rent-seeking in the form of political capital are observed at this state company. Based on this analysis it is concluded that the state spa enterprise is practical example of the theory of rent seeking and the source of political capital.
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Importance of balneology in Slovakia
Hrubcová, Petra ; Mlejnková, Lena (advisor) ; Kondrashov, Alexey (referee)
Diploma thesis describes importance of balneology in Slovakia. Thesis contains importance and role of balneology in tourism, czechoslovakia history of balneology in the period 1918 - 1993, contemporary situation and trends of balneology in Slovakia and comparison of Czech and Slovak balneology. There is a hypothesis of similar balneology history of the Czech Republic and Slovakia as a result of their similar political history and there is a hypothesis of different nature curative resources.
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Balneology in Greece
Fiačanová, Jana ; Mlejnková, Lena (advisor) ; Jakoubková, Iveta (referee)
This thesis describes the importance of spa tourism in Greece reflecting on its history as well as its current status in Greek tourism and the health industry. Its content features basic terminology of the spa industry, specifications and development of the European balneology. This thesis also offers a view on Greek spa market and its performance including legislative and legal framework of the spa sector as well as a SWOT analysis of the Greek spa market. Last but not least it focuses on prospects and possibilities of cooperation between Greece and The Czech Republic in this field. It does so by introducing a new product to the travel industry for Czech clients. This new product takes into consideration current state of demand and health service in the Czech Republic as well as the offerings available from the Greek side.
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Spa and young generation
Cholavová, Ivana ; Mlejnková, Lena (advisor) ; Hulanová, Magda (referee)
This diploma thesis is focused on spa region in the Czech Republic. The thesis is divided into theoretical and practical part. The theoretical work's aim is to qualify basic concepts and to mention legal framework relating to the topic. The theoretical part is focused on foundation of first spas in Europe and mainly in our country too. The significant piece of this theoretic part contains some information about relation of tourism to spa. It is finished by mentioning trends, opportunities and threats in future. The practical part is focused on analysis of present spa offer. The significant piece of the practical part deals with the data acquired from questionnaires filled in by young people. The aim was to verify the statements mentioned at the beginning of the diploma thesis. The results can be useful for extension of spa offer.
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Czech Republic spa with a focus on the Hradec Králové region and its potential spa
Filipová, Šárka ; Kouřilová, Jana (advisor) ; Krejčová, Nikola (referee)
This bachelor thesis is on the spa of Czech Republic with focus on Hradec Králové region. The main objective is to assess status of Hradec Králové region in Czech spa industry and identify opportunities for further development in the region. Balneology in theoretical part is generally defined - basic concepts, new trends and brief history of spas in our area. They also mention basic legislation and institutions operating in Czech spa. In the practical part, they first analyzed and characterized spa of Czech Republic. The conclusions are summarized in the SWOT analyse. Then you have got characterization and analyse of Hradec Králové region. Here you can see more possibilities for further development in the region. The conclusions are again summarized in the SWOT analyse. In this bachelor thesis are used data published in UZIS, CSU and CzechTourism.
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The impact of balneology treatment on Health Related Quality of Life (HRQoL) and drug consumption in young subjects under 35 years of age
MORAVCOVÁ, Marta
The thesis ``The impact of balneology treatment on Health Related Quality of Life (HRQoL) and drug consumption in young subjects under 35 years of age.{\crqq} The theoretical part deals with balneology treatment and quality of life in general, its assessment, with chronic diseases of musculoskeletal system and their impact on quality of life. The objective of the thesis is stated and hypothes is set in the practical part by means of which the research itself was started. The following chapter ``Methodology{\crqq} describes the research technique and methods used to confirm or disprove given objective and hypothes stated. The next chapter ``Results{\crqq} contains charts and graphs with final values and their verbal description. Information obtained from the research is confronted in the discussion.
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