Original title: Lázně a mladá generace
Translated title: Spa and young generation
Authors: Cholavová, Ivana ; Mlejnková, Lena (advisor) ; Hulanová, Magda (referee)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: balneology; marketing mix; spa; spa offer; young generation; lázeňská nabídka; lázeňství; lázně; marketingový mix; mladá generace

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/26240

Permalink: http://www.nusl.cz/ntk/nusl-74216


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-11-30, last modified 2022-03-03


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