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Humanitarian aid and non-governmental organisations
Fontánová, Barbora ; Cihelková, Eva (advisor) ; Pavlík, Petr (referee)
Humanitarian aid as it is known in present days has its origins in 19th century and since then it has gone through many important changes, developments and streams of thoughts. The aim of this thesis is to describe the changing character of humanitarian aid, its constraints and failures and the means of tackling them with emphasis on evolution during the last twenty years. The thesis deals mainly with failures caused by inaccurate assessment of needs of the victims of humanitarian crisis, constraints complicating complying with the principles of humanitarian action, limitations arising from the respect of state sovereignty and the problem of misappropriation of humanitarian aid and corruption. The shift in solving problems will be presented on the case of Czech non-governmental organization People in Need.
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Effectiveness of services in municipality - construction of a new bypass
POVONDROVÁ, Jana
This thesis presents evaluation of effectiveness of selected public services in the village Lukavec. Individual public services are described and evaluated in terms of importance for citizens and in terms of funding from municipal budget. The level of most services is satisfactory but transport infrastructure is a complication in the village. High frequency of passing transport, mostly heavy trucks, causes burden to a community. A solution to the traffic situation is the proposed construction of a bypass of the village. The new construction should have a positive impact on the community and improve the quality of life in the village.
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The Problem of Equality and Efficiency in the Implementation of Government Programmes
Benda, Vladislav ; Musil, Martin (advisor) ; Krbová, Jana (referee)
The goal of this work is to show particular conditions and problems according to Equality and Effecciency of Government Progammes and offer possibilities how to solve them, improve them or alternatives to those problems on particular examples. Theoretical part of this work is at first about the role of Public Sector in the National Economy, reasons why is this sector involved in some parts of economy, especially in Healthcare Services. This part is followed by concepts of Efficiency evaluation of particular Government Programmes and theoretical concepts about Equality. Practical part is then aimed on Regulative charges introduced in the Healthcare Services in the Czech Republic.
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The analysis of a relationship between the level of public ownnership and the procurement effectiveness in utilities sector
Rističová, Sara ; Pavel, Jan (advisor) ; Zídková, Hana (referee)
This master thesis is focused on the public procurement in the utilities sector. The main objective is to analyze the influence of the level of the public sector ownership on the public procurement effectiveness. To give the complex view of the problem, the study also determines the final impact of the public procurement effectiveness on the global operational effectiveness. The theoretical part starts with the analysis of the legal directives and the environment in the relevant sectors. The analytical part uses the econometrics methods for the data file of utilities sector procurement from the period of 2006-2011 based on the information from ISVZ and Creditinfo-Albertina systems. When the conclusions are made, the public sector ownership has the positive impact on the public procurement effectiveness but the contrary effect on the global operational effectiveness.
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Usage of videomarketing in presentation of tourism destinations on the internet
Petkov, Michal ; Herget, Jan (advisor) ; Kvítková, Zuzana (referee)
This thesis primarily focuses on usability of video in tourism destination online marketing. Main aims are analysis of video usability modes and testing of online video ad effectiveness. Thesis also evaluates overall advisability of using videomarketing tools in destination marketing. The first chapter describes international tourism and some important tourism terms related to the overall topic such as destination, image and destination marketing. The second chapter contains facts about key internet trends and their use in tourism industry. There is also part dealing with mutual influence of internet trends and tourism consumers' behavioural shift. The third chapter presents the analysis of roles and usability modes regarding online video. In the fourth chapter there is a test of banner advertisements effectiveness consisting of video and non-video banners data comparison. Results show possible usage modes of videomarketing for destination. User generated content with video, social networking and review systems were identified as key tools for combining with online video and thus enhancing online destination marketing. These topics are also considered as the most suitable for further research. Data testing results point out higher effectiveness of ads with video content when compared to non-video content ads.
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Marketing and communication strategy of Wrigley Company and evaluation of their effectiveness
Konečná, Eva ; Postler, Milan (advisor) ; Jánoš, Marián (referee)
The bachelor thesis deals with marketing strategy of Wrigley Company and analyzes current methods of evaluation of their marketing activities. Theoretical part of this thesis characterizes the basic terminology used in the marketing field with an emphasis on strategic marketing and summarizes the most important marketing metrics. The practical part introduces the Wrigley Company, their marketing strategy and methods of measuring the return on their marketing investment. In the last chapter is accomplished the goal of the thesis, which is to design a standardized method of evaluation of effectiveness of marketing campaigns in Wrigley Company.
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