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Starbucks marketing strategy
Korbelová, Monika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis focuses on the marketing strategy for Starbucks. The goal is to suggest marketing strategy improvements for Starbucks based on analyses done. The first chapter deals with marketing, the importance of marketing strategy, marketing mix put in the extended range and there are described the situation analysis and the process of market segmentation. The second chapter presents the company of Starbucks along with all analyses listed in the theoretical part. The third chapter covers the research among the customers of the brand. For the research there was used questionnaire investigation focused on the evaluation of the relationship of a typical customer to a Starbucks product and the brand.
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Talent as an important component of dramatic expression and the possibilities for its cultivation
Havlínek, Tomáš ; SCHEJBAL, Milan (advisor) ; PAVELKA, Tomáš (referee)
This thesis deals with the theme of actor´s talent and outlines the possibilities for its cultivation, which is perceived by author as the key basis for artistic progress and professional growth. The theme of talent is first subdued to theoretical analysis through defining coherent terms and their interaction. The core of the thesis is survey the theme with eyes of young actor, the theme of talent is shown on the specific examples in connection in the acting profession and its specifics. Ways leading to the identification and cultivation of talent are described with help of specific examples from the career of the author, starting with first stage experience via his studies at the Academy of Performing Arts up to professional practice experience. The further target of the thesis is to concentrate on the assessment and evaluation of actor´s talent while attempting even a significant self-reflection.
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Dialectological and sociolinguistic Aspects of Contact between two North - central Roma Language Subdialects in the Town of Jelšava
Samko, Milan ; Červenka, Jan (advisor) ; Pinter, Tibor (referee) ; Elšík, Viktor (referee)
SAMKO,Milan: Dialectological and sociolinguistic Aspects of Contact between two North - central Roma Language Subdialects in the Town of Jelšava [Doctoral thesis]/Mgr.Milan Samko-Charles University in Prague. Faculty of Philosophy & Art; Qualification level: doctor philosopiae (PhD.).- Prague:UK,2011.p.142 .+ appendix p.48. Doctoral thesis deals in with Roma language in the town of Jelšava. Subdialect of native Roma town citizens (hereinafter L1) and the subdialect of Roma citizens who moved in to the town of Jelšava (hereinafter L2). Goal of our paper is to present selected dialectological and sociolinguistic aspects of contact between L1 - L2. In pursuance of selected phenomenons we want to present contrastivity L1 - L2, lexical variation L1 - L2, extent and tenor of L1 ↔ L2 accommodation. We interpret and confront these within three generations of L1 and three generations of L2, aggregate for L1 and aggregate for L2. Our paper likes to observe the rate of change and evolutional tendencies in this area, from oldest L1 and L2 generation to youngest L1 and L2 generation. Young generation represents for us the indicator of evolutional tendencies and predictions for observation of these linguistic processes. The town of Jelšava is for us the only one known habitat in Slovak republic, where these...
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Marketing strategy for chosen company
Laca, Tomáš ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The goal of this diploma thesis was to create a new marketing strategy for the chosen company. The company is seated in Prague and has been in the coffee industry business since 2003. The thesis was written to fulfill academic standards and to be a practical guide for the company itself. The first part of the thesis is the theoretical part containing theoretical principals of company strategy, situational analysis and marketing mix. In the second part we applied theory, real data, internal company workshops and our own survey to create a marketing strategy. The goal of the diploma thesis was fulfilled by creating a marketing strategy based on the company´s identity and values, carrying out a situational and market analysis and creation of a marketing mix.
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Optimalizace parametrů úlohy s rázovým zatížením v programu LS-DYNA
ŠTANGL, Jiří
Master's thesis focuses on numerical modeling of automotive tasks. The text is divided into two main parts. A fuel supply module is the main topic of all numeric analyses of this thesis and it is introduced in the first part. Basics of theoretical continuum mechanics and finite elements method are also explained in the first part. The second part is split into two main topics of the fuel supply module - material damping and contact numerical modeling. Practical reasons for parameter optimization are explained along with particular optimization results and underlying theoretical background.
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Building credit scoring models using selected statistical methods in R
Jánoš, Andrej ; Bašta, Milan (advisor) ; Pecáková, Iva (referee)
Credit scoring is important and rapidly developing discipline. The aim of this thesis is to describe basic methods used for building and interpretation of the credit scoring models with an example of application of these methods for designing such models using statistical software R. This thesis is organized into five chapters. In chapter one, the term of credit scoring is explained with main examples of its application and motivation for studying this topic. In the next chapters, three in financial practice most often used methods for building credit scoring models are introduced. In chapter two, the most developed one, logistic regression is discussed. The main emphasis is put on the logistic regression model, which is characterized from a mathematical point of view and also various ways to assess the quality of the model are presented. The other two methods presented in this thesis are decision trees and Random forests, these methods are covered by chapters three and four. An important part of this thesis is a detailed application of the described models to a specific data set Default using the R program. The final fifth chapter is a practical demonstration of building credit scoring models, their diagnostics and subsequent evaluation of their applicability in practice using R. The appendices include used R code and also functions developed for testing of the final model and code used through the thesis. The key aspect of the work is to provide enough theoretical knowledge and practical skills for a reader to fully understand the mentioned models and to be able to apply them in practice.
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Perspectives in diamond thin film technology
Kromka, Alexander
Synthetic diamond thin films are routinely grown over world not only for basic research but also for industrial uses. At the Institute of Physics (IoP), diamond thin films are grown since 2002. The first installed deposition system is base on microwave plasma enhanced chemical vapor deposition (CVD) in hydrogen reach gas mixture (<2% methane diluted in hydrogen). This system is well suitable for fast growth of high quality diamond films up to 5 cm in diameter. The main advance of the system is cavity like resonator which allows running stable CVD process for several days at relatively high pressures (>200 mbar).
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Music in Film and Its Influence on People
KLUKANOVÁ, Barbora
Bachelor thesis on the topic "Film music and its influence on people" analyses the actual film music, the beginnings of film and its music and typical features of this music. The second part of the thesis explores this topic from a practical point of view. That means my own analysis of the music in film followed by individual score. The practical part contains a questionnaire, its results and their final evaluation.
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A Comparison of Different Measurement Method of Mechanical Properties of Al Thin Film
Truhlář, M. ; Buršíková, V. ; Sobota, Jaroslav ; Kruml, Tomáš
The paper compares two different methods for testing of metallic thin films: microcompression test and nanoindentation. Microcompression test is one possibility how to perform mechanical tests on a very small scale. This method requires preparation of a small cylindrical specimen (micropillar) of micrometric size by FIB and execution of a compression test using nanoindenter device equipped with a flat diamond punch. Stressstrain curves of the thin films were obtained from such tests. Nanoindentation tests were then conducted to compare the results on the same films. Two different metal thin films – AlCuW, AlCuSi with thickness 2 .mu.m and grain size 3.8 .mu.m in average were prepared by PVD method. In this paper, we announce the results of measurements, a comparison of the results obtained by each method and identify advantages and limitations of the methods.
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Thin metal films in resistivity-based chemical sensing
Podešva, Pavel ; Foret, František
Measurement of basic electric properties (current, voltage, resistance) is the most frequent technique in practically all scientific disciplines. Direct electric measurements are simple, precise and provide very large dynamic range. Since the related equipment is simple and inexpensive sensors based on electric measurements are very attractive for many applications in chemistry, environmental sciences or medicine. In this work, we present resistivity sensor for direct measurement of thiols in liquid samples.
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