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Spa and young generation
Cholavová, Ivana ; Mlejnková, Lena (advisor) ; Hulanová, Magda (referee)
This diploma thesis is focused on spa region in the Czech Republic. The thesis is divided into theoretical and practical part. The theoretical work's aim is to qualify basic concepts and to mention legal framework relating to the topic. The theoretical part is focused on foundation of first spas in Europe and mainly in our country too. The significant piece of this theoretic part contains some information about relation of tourism to spa. It is finished by mentioning trends, opportunities and threats in future. The practical part is focused on analysis of present spa offer. The significant piece of the practical part deals with the data acquired from questionnaires filled in by young people. The aim was to verify the statements mentioned at the beginning of the diploma thesis. The results can be useful for extension of spa offer.
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Aplikace Balanced Scorecard
Caklová, Eva ; Neumaierová, Inka (advisor) ; Beran, Jiří (referee)
The thesis is focused on strategic planning and management system Balanced Scorecard and its application in spa Léčebné Lázně Bohdaneč. In theoretical part is introduced the theoretical basis for application of this method including the basics for strategic analysis. The practical part is devoted to strategic analysis at the beginning. SWOT analysis identifies the strengths and weaknesses of the company and potential opportunities and threats. Thereafter the strategy of the company is defined, follows determination of strategic goals in four perspectives (financial, customer, internal and innovation and learning perspective), choice of key performance indicators and strategic actions. In the final of the thesis is created strategic map, that is key tool of strategic management based on Balanced Scorecard method.
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Development of Spa Services in Ostrožská Nová Ves
CIBULKOVÁ, Jana
The Thesis disserts particularly on spa services in the municipality of Ostrožská Nová Ves which is situated in the South Bohemian region near the city of Uherské Hradiště and lists 37 spa resorts in the Czech Republic. The subject of the research is especially spa tourism, its history and present state in the above location and an analysis of the resort. The objective of the Bachelor Thesis is to introduce questions concerning spa services in our country and to present the municipality of Ostrožská Nová Ves as a sulphur spa resort which specializes mainly in dermal and motoric problems. The research has been divided into 2 parts {--} a direct enquiry in the local spa resort and an opinion poll of guests in this resort. The practical part of the Thesis is to propose a new service for spa guests concerning hipotherapy treatment.
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Clients´ satisfaction with spa services
KROČÁK, Ladislav
Currently, in the competitive environment, it is necessary to look at the possibility to focus on the spa treatment not only on its medical component part, but as well as on psychological and social component parts. Clients visiting spa facilities should leave the spa, after a completion of their treatment, as far as possible satisfied with all spa services provided; both curative ones and a catering, accommodation, leisure and with an overall approach of the staff to the client at all. Because of the fact, that I have been working in the Spa Aurora in the town of Třeboň already for four years in the field of medical services, I decided to process the bachelor thesis on the topic ``Clients´ satisfaction with spa services{\crq}q and to find out, how much the clients are satisfied with services provided just in the designated spa. Data were investigated through a questionnaire survey at clients of Spa Aurora in Třeboň during the month of November, 2009. Company questionnaires were used for the research. They were handed in total of 280 of them, of which 140 to clients, whose stay was covered by some of the health insurance companies of the Czech Republic (a complex or subsidized spa treatment) and 140 to clients, who paid the stay themselves from their own financial resources. Questionnaires were handed in to clients personally by spa employees and after their completion by respondents they were collected again by the spa employees. I thought, in hypotheses that men will be more satisfied with the spa services than women and that clients whose stay was covered by some of the health insurance companies will be more satisfied with the spa services than the clients paying the stay from their own financial resources. After carrying out the research by the questionnaire survey, the declared hypotheses were refuted, because there were no gender differences and no differences among insured and private patients in the satisfaction with the spa services. This fact indicates that the services provided in Spa Aurora reach a satisfactory level and a majority of clients departs satisfied with the treatment. The result of the bachelor thesis can be used by Spa Aurora employees to improve the provided services and their approach to the client.
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Marketing information system project in the respective company
MAŠKOVÁ, Irena
The topic of the final-year dissertation is: Marketing information system (MIS) project in the respective company. I did my final-year dissertation at Lázně Aurora, s.r.o. in Třeboň.The objective of the dissertation was to analyse situation of the current MIS at Lázně Aurora and to compare it with the situation characterised in the bachelor{\crq}s degree dissertation. Marketing researches would follow. After analysing Lázně Aurora{\crq}s existing MIS, I came to the conclusion that the Internal Information System which Lázně Aurora has in place, is of a high standard. The company also has a good quality Reporting Information System. I see some shortcomings in Lázně Aurora{\crq}s Marketing Survey System, as the company focuses in its surveys on existing or past clientele only. This means that the company conducts only part of a comprehensive marketing survey, which is more a sales support or client retention attempts. At present, Lázně Aurora misses a marketing system to support decision making. As the cause of the MIS shortcomings I see the fact that at present demand exceeds supply, and therefore Aurora does not see the need to make full use of the MIS. I performed two marketing researches. In the first questionnaire survey I made use of the existing questionnaire of Lázně Aurora and applied it according to the Aurora{\crq}s management instructions only to the current clientele. On the basis of the shortcomings identified in the marketing research system of Lázně Aurora I proposed (as a part of the main goal of the final-year dissertation) a variant of the questionnaire survey, which is more correct from the marketing point of view. I have completely worked out a new marketing research on the basis of the questionnaire elaborated by me and applied it to the sample of randomly selected respondents from the wide public. The results generated from both questionnaire surveys were positive for Aurora, but nevertheless it would be advisable to conduct a series of further marketing surveys, focusing mainly on the needs and wishes of not only existing, but also prospective guests. I believe that in the future, collecting information from quality marketing surveys and correctly functioning MIS will be for Aurora essential for maintaining their competitiveness on the spa industry market.
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Marketing of spa hotel services
Vaňková, Lucie ; Střítecký, Rudolf (advisor) ; Frková, Ludmila (referee)
My thesis are focused on importace of marketing application through marketing analysis of the spa hotel that is occured in dynamical competitive environment. In the first chapter of my thesis are represented theoretical marketing ressources in a field of health services that leads to beneficial market position of enterpreneur entity. In the next chapter, marketing mix analysis, micro and local analysis and following evaluation of enterpreneurs competition situation are accomplished. This chapter comes out of internal resources of spa hotel afforded from marketing departement representative. The final chapter includes analysis evaluation towards to theoretical marketing knowledge.
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Promotion analysis of Léčebné lázně Bohdaneč and its competitors
Růžičková, Kateřina ; Lechnýřová, Zuzana (advisor) ; Hauptová, Petra (referee)
The first part demonstrates Léčebné lázně Bohdaneč and its more important competitors, Lázně Velichovky and Anenské slatinné lázně (Lázně Bohdaneč). The second part explains the terms connected with marketing and commercial communications. In connection with this terms are described marketing and communication mix together with its instruments. Commercial communication`s instruments as ATL and BTL are characterized in detail. The third part is focused on the last one from the "4P", namely promotion. Promotion of LLB a.s is compared with its competitors, especially the realized promotion through the new medium is analyzed. Part of this last section is also comparing of websites and the concept of the improvement communication campaign.
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Analysis of the offers of tour operators in relation to chosen territory
Kotorová, Daniela ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
Theoretical part of the thesis clarifies basic expressions from the area of tourism, spa tourism and of the activities of tour operators and travel agencies. There is a further characteristics of a chosen territory - Czech Republic, Slovakia and Hungary with the emphasis on spa tourism and wellness in this region. Practical part of the thesis analyses and judges spa and wellness stays according to chosen criteria presently offered by travel agencies and tour operators in those countries. Comparison and analysis of separate offers is stated by means of marketing mix.
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