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Support of regional development through the Local Action Group Podchlumí
Jezberová, Zuzana ; Hejnák, Václav (advisor) ; Marcela, Marcela (referee)
The Diploma thesis deals with issues of the support of regional development through the Local Action Group Podchlumí, r.a. (LAG Podchlumí). The goal of this thesis was to explore the contribution of the LAG Podchlumí to quality of life of residents and business development. Assessment of the influence of LAG on regional development has been based on the existence and implementation of the Program of rural development program of the Czech Republic Axis IV. LEADER, which leads to an improvement of management and to mobilization of the natural inner potential of countryside. The Program of rural development represented the main financial source for fruition of LAG projects in the previous programming period. In this thesis, activities of the LAG Podchlumí and local subjects for support and development of partnership of residents and for public, business, and non-profit communities have been analysed. Implementation of own projects, through which the versatile development of the region, life improvement of residents, increase the attractiveness of the region has been evaluated. In order to get an independent and objective evaluation, an anonymous questionnaire has been conducted among residents of the region Podchlumí. Further, personal observation of the region Podchlumí, a study of professional literature as well as of internal materials of the LAG has been done. The hypothesis that the Local Action Group Podchlumí plays an important role in development of partnership of public administration of municipalities, agricultural subjects, independent agricultural as well as non-agricultural enterpreneurs, and non-profit organizations has been verified on the basis of analysis of realized activities. Support from the Program of countryside development to the region Podchlumí, Measure IV.1.2 Realization of local development strategy, contributed to achieving improvements in quality of life of residents. The greatest support was given to appearance of communities and quality of infrastructure, development of public facilities and services. Financial resources were spent also on modernization and development of agricultural as well as non-agricultural business. In comparison with other LAGs in the district Jičín, the LAG Podchlumí supported the greatest number of projects through the measure IV.1.2 of the Rural development program on realization of local developing strategy. It has been found by means of evaluation of the anonymous questionaire among residents of the region that residents perceive improvement of appearance and life of communities but they are not aware of the fact that many projects have been implemented with the contribution of activities of the LAG Podchlumí. For this reason, the LAG Podchlumí should focus more on propagation of its own activities. Residents of the region are interested in surrounding of their villages. It is possible to made conclusion that the results of analysis of activities of the LAG authenticated and confirmed correctness of the hypothesis that the Local Action Group Podchlumí plays an important role in development of partnership of public administration of municipalities, agricultural subjects, independent agricultural as well as non-agricultural enterpreneurs, and non-profit organizations.

Application of project management methods in public administration
Labancová, Karolina ; Houška, Milan (advisor) ; Hana, Hana (referee)
This thesis entitled "Application of project management methods in public administration" handles real project, which will be held in public administration, with the help of project management. The work describes what steps must be pursued must perform in order to make the investment plan, in this case, the construction of a new building that will serve as the sponsor registry. The first part focuses on the explanation of the concepts of project management, dealing with specifying what the different terms mean and how they can be used in a practical direction. Along with these concepts also deals with the methods and principles that are used in project management. These include STEP analysis, which looks at what the external environment surrounding the subject and SWOT analysis, which in turn monitors the internal environment of the body. The work is also used and critical path method called. CPM and created hierarchical structure of WBS activity. The thesis also analyzes risk situations and procurement procedures and their financial value. The theoretical part serves as a basis for practical work. The second part is focused on practical use of knowledge, which are described in the theoretical part. There is described by the entity itself, which will carry out the investment plan and what needs to prepare and arrange before the project will be successfully completed. STEP analysis and SWOT are the practical part applied to a particular subject and their conclusions are then made the decision that the construction is necessary or not. Other methods, ie. critical path method, hierarchical structure, operations and risk analysis methods are no longer aimed at the very beginning and the realization of the investment project. This summary is presented in the final part.

Labour costs and benefits in the selected company
Kunová, Martina ; Šišková, Jitka (advisor) ; Helena, Helena (referee)
The thesis titled is focused on the issues of wage costs and employee benefits. Literary research of the thesis defines basic terms, which are related to labor costs and employee benefits. Within the scope of the term wage costs, the core meaning of wages is captured, both in terms of wages of the employees, as well as in terms of the employer. Wages, salaries and bonuses are the basic evaluation of the workload of each employee of the given company. A payroll system is created within each company, in which the basic ranges of the labor costs for the whole hierarchy of employees is determined. Each employee has his position and job description and these two principles are correctly evaluated. Firm rules are set for the calculation of net earnings, which are determined by a costing calculation and the percentage rate of the social insurance, health insurance and advances on income tax of individuals from employment. Other possibilities of eligible employees beyond basic gross salary are employee benefits. This is a form of employee motivation in every society. Not only are they of great importance for employees, they are also an appropriate component of tax optimization from the perspective of the employer. In terms of the law on income tax, employee benefits are divided into three groups according to their impact on the tax and contribution advantages. Companies can then use these tax savings for their further development, or alternatively, for the expansion of the provision of employee benefits in society. The practical part of the thesis is based on the literature search. First, it focuses on the analysis of payroll costs for the period from 2004 to 2014. The calculation of wages is done for three different income groups of employees in the selected organization. It monitors the evolution of net wages and payments of taxes on income of individuals from employment during the reporting period. There are various recognized methods of calculation of wages according to individual changes of the law during the reporting period. The next step in the practical part of the thesis describes the system of employee benefits in the selected organization. Part of my own work is a survey among the employees of the company on this issue. The obtained data are analyzed and processed into clear graphs. The acquired results are the basis for the creation of proposals and recommendations for changes in the provision of employee benefits for the selected organization.

Using of the Czech Warmblood for the Czech Republic Mounted Police
Vlčková, Petra ; Navrátil, Jan (advisor) ; Karel, Karel (referee)
The horse evolution started with Hyracotherium, which was a small animal inhabiting forests of the Eocene. Since then, it evolved into more or less successful forms in which the conditions of the surroundings of its occurrence were reflected. When it comes to the initial usage of horses, they were used as a source of meat. Later, in the period before 4,600 years ago, evidence of the domestication of these animals emerged. Due to the improved system of breeding, horse as a draught animal and a mean of transport gradually became riding horse, which contributed not only in spreading human population, but also in influencing history of many civilizations. Nowadays, horse is represented through a number of breeds, which are used in equestrian sport, work with cattle, horse races, in forestry labours, or as a good companion. In addition, horse gained its irreplaceable role in the service of the Mounted Police of Czech Republic where it is daily deployed in diverse actions; for example in city and peripheral guarding, in searching for missing persons or in restoration of disturbed public peace. The most useful breed for these purposes is Czech Warmblood, where the most preferred geldings are in brown or chestnut color. High demands are placed on physiological characteristics; however, the most important criterion is the excellent character of this breed. Quality of these characteristics consists in the length of duty and in the reasons for their release from duty. Some of the most frequent reasons for the release from duty health problems and age. The release due to age is associated with strong and resistant horses. Regarding the lineage of the police horses on duty, the best evaluated were the descendants of stallions 1154 Quick Lauro Z, Mykonos and 1028 Manillon Rouge. However, there is a correlation between these descendants and their number on active duty. After categorization of all traced stallions into relevant lineages, the lineage 1100 Przedswit became the most numerous lineages (7 stallions). Nevertheless, this lineage is not positively evaluated because of its descendants, which did not perform well on duty. Another numerous lineages were 5500 Pythagoras, 4700 Amour du Bois, Orange Peel xx-Almé Z, 67 Dark Ronald or 4800 Ladykiller XX. The central purchase system of duty horses should help to unify these horses as well as to prolong the length of duty, via universally established criteria. Results demonstrate the unification of typological characteristics of these horses. However, the average withers height of measured horses fails to meet the requirements. Regarding the length of duty, the results were not conclusive; therefore, the hypothesis was confirmed just partially.

Information system using an external channel management
Lahučký, Roman ; Šimek, Pavel (advisor) ; Jan, Jan (referee)
In this thesis is characterized the specific environment of hotel services and defines the basic requirements of hotel information systems (PMS) using SaaS. They were described classical and modern forms of hotel services distribution, using the Channel Manager (CHM). Therefore, to properly grip the tool had to be described in the basic means of data exchange and application interfaces. An important element linking PMS and CHM are considered secure payment systems. Specific benefits and effectiveness of use CHM Siriona Company S.A. were analysed in terms of PMS Hotel Time a.s., utilized at the hotel Safari Lodge Dvur Kralove Zoo a.s. Applying interconnection of these systems was intended to be faster and more efficient distribution of hotel capacities and prices from PMS to online distribution channels through the CHM, whose functionality was practically analysed, described and was specified overall benefit to the hotel operation economy.

The issue of public procurement financed by means of subsidies provided by the European Union
Štípek, Michal ; Civínová, Denisa (advisor) ; Klára, Klára (referee)
The thesis deals with the issue of public procurement financed by means of subsidies provided by the European Union. Its theoretical part concerns with public procurement co-financed from EU budget. This first part of my thesis focuses generally on explanation of basis terms concerning public procurement. Moreover, it outlines our national and European legislation and methods interfering in the process of public procurement co-financed from the EU budget. The thesis presents oversight bodies emphasizing the function of the Audit Authority. It pays attention to structural funds during the 2007-2013 programming period focusing on the Regional Operational Programme (ROP) North-West. The practical part concentrates on analysis and records of the most frequent mistakes in public procurement within the ROP North-West by means of analysing a sample of cases identified by the Audit Authority. The thesis uses the outputs in the form of a summary of most frequent mistakes in public procurement of the selected operational programme as the foundation for formulation of measures and suggestions for elimination of mistakes in public procurement and for recommendations on amelioration and efficiency improvement of the public procurement system.

The marketing strategy of the business entity
Vlasák, Matouš ; Vokáčová, Lucie (advisor) ; Michal, Michal (referee)
The thesis focuses on the marketing strategy of commercial division Žirafa Stavebniny, which is a part of the construction company MAO a.s. Žirafa Stavebniny deals with sales of building materials, renting of construction machines and with a haulage. The aim of the thesis is to design appropriate marketing strategies for retail sale that would result in achieving the objectives set by business divisions. The theoretical part studies the concepts and the issues of strategic marketing planning and analyses that are needed to create a marketing strategy. The writing of this part was preceded by the studying of professional literature in order to compose a bibliographic search by means of description and comparison. The theoretical part is followed by a chapter that describes basic information about the company MAO a.s. and its business division Žirafa Stavebniny. The external environment is evaluated through a PEST analysis, which is the analysis of competition in the industry, and market analysis. The internal environment of the business division was analyzed by means of the financial analysis, the marketing mix analysis and the analysis of competitiveness. Thanks to the analyses, several opportunities and threats to the Žirafa have been revealed. What is considered as the most significant opportunities for the Žirafa are the low mortgage rate, the departure of a major competitor Raab Karcher from the market and last but not least the new owner of retail chain Baumax. Conversely, the most imminent threats are the unfavourable development of the construction industry and building production, the action of the Žirafa in a perfect competitive market, the withdrawal of the main competitor Raab Karcher from the market and the new owner of retail chain Baumax. The analyses also helped to find the strong and the weak points of the Žirafa. One of the most important strong points is an access to customer service quality. Furthermore, other plus points are the reputation, a long-term activity on the market and good relations with suppliers. However, there are considerable weaknesses that are worth mentioning, such as an inadequate use of communication media, poor sales and communication skills of employees, low-level websites and a weak retail environment. By means of the SWOT matrix, there were generated different marketing strategies that are used to achieve the objectives of the Žirafa. In particular, it is a strategy to streamline marketing communication, a strategy focused on a quality of service, a strategy that deals with broadening of the assortment and a strategy which would improve the professionalism of the employees. Consequently, a draft action program for the marketing year of 2015/2016 is conceived on the basis of the results of analyses and the created marketing strategies.

University Social Responsibility
Korimová, Kamila ; Kvasničková Stanislavská, Lucie (advisor) ; Pavel, Pavel (referee)
The first part of the diploma thesis aims at the problematic of social responsibility related with marketing. It depicts the development of this principle and the meaning of the concept. The abbreviation CSR is used for corporate social responsibility and it represents responsible acts and practices of a company to the environment and society in which it operates. The companies strive to reduce negative impacts of their activities as much as possible. The literature also solves an issue of social responsibility of universities which is still not clearly defined branch of social responsibility. The work determines various reasons on why the universities, as educational companies, should fulfil principles of socially responsible behaviour. The thesis also presents different interest groups, key activities and further principles of socially responsible behaviour of universities. The second part of the diploma thesis processes a case study of several foreign universities performing socially responsible strategies. Different activities are identified and divided into sections which are subsequently compared with the socially responsible activities of Czech universities. The thesis also includes a data analysis of the data acquired from the questionnaire survey performed among students of universities. The survey is focused on the perception of socially responsible behaviour on universities. The work then proposes a procedure in introduction and selection of a suitable socially responsible strategy by a university.

Participants in local development (Kácov, Chlum, Tichonice, Kladruby)
Jirků, Markéta ; Kocmánková Menšíková, Lucie (advisor) ; Pavel, Pavel (referee)
The main aim of this thesis is to compare and evaluate the importance of social activities, whether and how it contributes to quality and to the development of local life and local communities in the surveyed municipalities Chlum, Tichonice and Kladruby (municipalities under three hundred inhabitants) and compare the social activity of these municipalities with the thee times bigger township Kácov. The aim of this thesis is to find out the reason why smaller municipalities under three hundred inhabitants appear to be as active as the larger township. The theoretical part defines the terminology related to the topic. The empirical part of the work consists of secondary and comparative data analysis of actors, activities, and community amenities. Secondary and comparative data analysis showed that social life in small municipalities is varied and rich especially in entertainment, cultural and sport activities. Compared to the bigger township there is less folklore and education activities in smaller municipalities. It was found that the most active municipality is Kladruby with the activity ratio to population of 5,3%, followed by Tichonice with 3,6%, township Kácov with 3,3% and Chlum with 3%. It came out that there is not a direct correlation between the number of actors and social activity of the municipality. The activity of individual actors is different. It means that it is not the truth, that the more groups of actors are in the municipality, the more activities are held by the actors in the municipality. It was found that township Kácov disposes with the most diverse community amenities. Despite of a noticeable impact of community amenities on regularity of organizing activities, this factor is not the only condition for organizing activities. Deficiencies in community amenities can be partially replaced by well-functioning common organizing activities by actors, what is the factor what differentiate smaller municipalities from the large township. Exogenous approach was, over the last ten years, evident in all of the examined municipalities. There was obtained and invested financial resources to the municipalities community amenities, which allowed organizing new activities or continuing with organizing of existing activities. The empirical survey was carried out through semi-structured interviews with the actors operating in the public and nonprofit sector in the examined municipalities. A key factor in the activity organizing is community involvement connected with the mutual cooperation of individual actors (i.e. a combination of utilization of actor´s cultural and social capital). Smaller municipalities may not seem, to the interviewees actors, as active as three times bigger township. Reasons why smaller municipalities may seem as active as the larger township are more significant community involvement and a higher rate of cooperation between actors in organizing activities in smaller communities. The social life plays an important role in all of the examined communities - especially in creating and maintaining interpersonal relationships, in strengthening social cohesion, preserving the traditions and creating the relationship with the place. It was found and confirmed how important endogenous approach (active actor) in development of examined communities is. With the proper supplementation and harmonization with exogenous approach can be the endogenous approach further stimulated.

Genetic Diversity of Semi-captive Population of Western Derby Eland (Taurotragus derbianus derbianus) in Senegal and Phylogenetical Relationships between Western Derby Eland (T. d. derbianus) and Eastern Giant Eland (T. d. gigas)
Zemanová, Hana ; Lukešová, Daniela (advisor) ; Jarmila, Jarmila (referee)
Representatives of family Bovidae are subjects of many studies concerning with their phylogeny, phylogeography, time of divergence or genetic diversity. Taxonomy is solved by comparison of morphological characteristics or by genetic approaches, genetic diversity could be solved by pedigree or by genetic analyses too. Tragelaphinae number nine species of two genera, Tragelaphus sp. and Taurotragus sp. The antelopes of the genus Taurotragus (T. derbianus and T. oryx) belong to the largest antelopes of the world. Derby eland (Taurotragus derbianus) has two subspecies, Western Derby eland (T. d. derbianus) and Eastern Giant eland (T. d. gigas), which are distinguished on the basis of morphological characteristics. Western subspecies (T. d. derbianus) is classified as critically endangered. There lives the only population in Niokolo Koba National Park in Senegal, which numbers fewer than 200 individuals. For the conservation, the semi-captive breeding programme has been established in 2000. It was created by six founders (one male and five females), which are presumed to be non-related. The population within this programme had 95 living individuals in 2013, living in seven herds in Bandia and Fathala reserves in Senegal. The population is under breeding management, which efforts to minimize kinship of the individuals. Studbook was established for the Western Derby eland (T. d. derbianus) in 2008 and is published annually. It acts about small population with low number of founders and no gene flow, which is threatened by inbreeding and genetic drift. Genetic diversity of the population was evaluated by means of microsatellite markers and the results were compared with the results of pedigree analysis. Pedigree analysis showed the highest genetic diversity in the generation of founders (FOUNDERS). It decreased in the generation of founders' offspring (OFFSPRING 1; born in season 2007/2008), due to the fact, that the only male took part in the reproduction. And it increased again in the generation of offspring of founders' offspring (OFFSPRING 2; born in the season 2009/2010), because more individuals were included into the reproduction. Fifteen individuals and five polymorphic microsatellite loci (from the total number of 13 tested loci) were chosen for the genetic study. The parameters of genetic diversity (HE and HO, Ar and deviations from Hardy-Weinberg equilibrium, and FIS and FST) were evaluated. Not any deviations from Hardy-Weinberg equilibrium were found out. The results of genetic analysis confirmed the highest genetic diversity in the population of founders (Ar = 2.79; HE = 0.664; HO = 0.750; FIS = --0.154). In both generations of offspring values of allelic richness and observed and expected heterozygosity decreased (Ar = 2.15; HO = 0.580; HE = 0.586 in OFFSPRING 1 and Ar = 2.14; HO = 0.370; HE = 0.480 in OFFSPRING 2). Contrary to the results of pedigree analysis, there was not been observed any improvement in OFFSPRING 2. The resultant values of genetic diversity parameters were quite satisfactory, despite of the low number of founders and mating of related individuals.