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Process Analysis As the Basis for the Implementation of a New Information System
Kmochova, Zdena ; Říhová, Zora (advisor) ; Svatá, Vlasta (referee)
The main objective of this thesis is to analyze the processes in the company POP service, Ltd., also to analyze the current problem in this company and to recommend and propose measures which eliminate the causes of the emergence of the problem. The causes originate from the aspects of the management of people and processes are identified through the analysis of processes associated with the problem and eliminated on the basis of proposals metrics and responsibilities for these processes. The theoretical part of the thesis is devoted to concepts in the field of process management. The theoretical part characterizes these concepts process management, business processes, process analysis and process modeling methods, process maps, graphical notation for writing business processes, business process improvement and analysis organization. In the second part of the thesis is presented the examined organizations POP service, Ltd.. Based on the analysis of the current state are defined vision, mission and goals of the organization. Then there is described a procedure of the analysis of the current state, which is process analysis and proposal of selected processes, metrics and responsibilities for these processes. Methods of analysis are SWOT analysis, analysis of the activities, structured interviews and process analysis. The result of this thesis is to analyze the selection of processes of the company POP service, Ltd., proposal metrics, define jobs and responsibilities and suggestions for improving the selected process.
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Proposed marketing strategy of a low-cost airline
Khomutova, Sofia ; Král, Petr (advisor) ; Tročil, Jan (referee)
My Master thesis focuses on the design of the marketing strategy of a low-cost airline SparrowJet. The first chapter of the theoretical parts contains the required basics of theoretical information necessary to develop a marketing plan. In the second chapter is an analysis of the air transportation market with an emphasis on the low-cost segment. The final chapter of the theoretical part is dedicated to the marketing mix in the transportation. The practical part of my thesis begins with the situation analysis, which includes: the PEST analysis, Porters five forces analysis, a competition analysis and a customer analysis. My work is concluded with a complete proposal of a marketing strategy for the airline, including both basic strategy of S-T-P and a marketing mix.
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Possibilities of Big Data use for Competitive Intelligence
Verníček, Marek ; Molnár, Zdeněk (advisor) ; Šperková, Lucie (referee)
The main purpose of this thesis is to investigate the use of Big Data for the methods and procedures of Competitive Intelligence. Among the goals of the work is a toolkit for small and large businesses which is supposed to support their work with the whole process of Big Data work. Another goal is to design an effective solution of processing Big Data to gain a competitive advantage in business. The theoretical part of the work processes available scientific literature in the Czech Republic and abroad as well as describes the current state of Competitive Intelligence, and Big Data as one of its possible sources. Subsequently, the work deals with the characteristics of Big Data, the differences from working with common data, the need for a thorough preparation and Big Data applicability for the methods of Competitive Intelligence. The practical part is focused on analysis of Big Data tools available in the market with regard to the whole process from data collection to the analysis report preparation and integration of the entire solution into an automated state. The outcome of this part is the Big Data software toolkit for small and large businesses based on their budget. The final part of the work is devoted to the classification of the most promising business areas, which can benefit from the use of Big Data the most in order to gain competitive advantages and proposes the most effective solution of working with Big Data. Among other benefits of this work are expansion of the range of resources for Competitive Intelligence and in-depth analysis of possibilities of Big Data usage, designed to help professionals make use of this hitherto untapped potential to improve market position, gain new customers and strengthen the existing user base.
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The proposal of the evaluation and the remuneration system
Vyskočilová, Dana ; Pilař, Ladislav (advisor) ; Barbora, Barbora (referee)
This thesis deals with system of employees evaluation and rewards in the given company. Based on the information gathered from the literature it summarizes basic concepts of employee's performance management, evaluation and rewards. The analysis was performed based on the existing situation of employees evaluation and rewards in companies, as well as based on qualitative research of employees satisfaction and motivation. As the outcome of this analysis and research, the new system of employees evaluation and rewards was drafted.
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Database conceived information assurance of E-shop operation
Debreczényiová Krammerová, Monika ; Vostrovský, Václav (advisor)
The main goal of this Bachelor thesis is to create a database design for an application that deals with the operation of a shop.
In addition to the clarification of the theoretical principles of relational database technology is an important part of the definition of the requirements for the data model, influenced by current trends in the field of the data record shop.
The core parts of the proposal itself, however, is a conceptual data model corresponding to the requirements set out in the previous section.
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Draft business strategy at the selected organization
Suska, Karel ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
This diploma thesis deals with business strategy of company Autocentrum Elán, Ltd. which should strengthen its competitiveness and provide direction and possibilities for the following period. This work is based on theoretical knowledge and describes analyses of company environment and mainly internal sources and company capabilities. The analytical part deals with the preparation of a company business strategy draft based mainly on analysis of current situation and its evaluation. The greatest emphasis is on development of operating leases when selling the new Škoda cars on which other stages and points of proposed strategy are based on.
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Design of Experiment for Non-Stationary Processes of Production
Jadrná, Monika ; Macák, Tomáš (advisor)
The doctoral thesis is concerned with the services sector and the area of mass production. Particularly, the optimization of the product portfolio of the travel agency and the optimization of production rounds of ammunition.
The theoretical part deals with the current overview of discussed topic. Further, the terminology and methods of the decision-making process are defined to support decision making. The theoretical basis of research focused on the choice of appropriate input variables in the area of services, and on the choice of a particular material option in the production area and appropriate equipment for the production. The theoretical part forms the basis for the practical part of the thesis.
For the doctoral thesis was chosen an enterprise operating in the defined sector. Product portfolio for the services sector is optimised using Fuzzy logic and Fuzzy sets so that the enterprise can maintain its competitiveness in todays highly ambitious market. Product portfolio for manufacture is optimised for achieving desired properties of the product.
The main aim of the thesis is to propose a new methodological approach for the management of selected business processes in their nonstationary time course. The aim of the practical implementation is to verify the functionality of the proposed methodological approach, both in the area of services and in the field of mass production.
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Analysis of the educational system of a specific public catering company
Tuhý, Michal ; Jirsáková, Jitka (advisor) ; Zdena, Zdena (referee)
The bachelor thesis entitled Analysis of the educational system of a specific public catering company deals in its practical part with the definition of basic concepts and themes based on study of professional literature. Above all it is about human resources management, adult education and training and the topic of business education. The practical part characterizes the company to which the analysis relates, describes its educational system and deals with brief characteristics of survey respondents. It also describes the methods and procedures of exploratory survey. Then the obtained data are evaluated and interpreted in the practical part. Following them, the SWOT analysis of opportunities and threats of the educational system within the company is arranged and proposals for its streamlining are submitted.
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Interaktivní portál pro jazykovou výměnu a výuku jazyků
Ševčík, Michal
The topic of this thesis is design and implementation of an application for language exchange and language learning. The purpose of this application is to offer possibilities of searching language partners based on given preferences, arranging personal meetings and providing alternative types of communications with these partners. The thesis begins with survey of the current state in the field of this topic, identifies bottlenecks of current solutions and concisely depicts the importance of knowing foreign language. Ensued part of this thesis analyzes requirements of proposed application, The penultimate part covers implementation of application based on previous analysis and includes user interface and source code samples. Final part is dedicated to summary the results, recommendations for using the application, possible extensions and opportunities for promotion of the application.
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Risk Evaluation of International Trading of the Company First Composite s.r.o.
Šácha, Marek ; Srncová, Lucie (referee) ; Šimberová, Iveta (advisor)
The Diploma thesis deals with the analysis of the risks that may arise in international trading. The aim of this work is on the basic of the identified analyses to design appropriate measures to eliminace the risk. In the theoretical part are described theoretical insights on international trading and concepts from the field of risk management. In the practical part comes to the performance of the enterprise and business areas. Furthermore, here we find assessment of the current situation of the company, containing an analysis of the external and internal enviroment. The results will be drawn up a risk analysis method RIPRANTN. The last part of the diploma thesis is a proposal for measures to eliminace risk.
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