|
Rating supplements and dispensing of food supplements / / in pregnant women in selected pharmacies in 2006 and 2007
Nerudová, Klára ; Hronek, Miloslav (advisor) ; Jílek, Petr (referee)
The selective abstrakt: Rigorous work The classification supplementary and dispensation of feed supplement for gravid women from selected pharmacy in the years 2006 and 2007 treat of suitability for supplementary usage during gravidity. In this work I also evaluate individual supplement`s for gravidity period that are used in the years 2006 and 2007 in the Czech market. Result of my rigorous work is recommendation for give priority to healthy and mixed fare during gravidity before vitamin supplement. This kind of recommendation is valid just for normal physiological conditions for all kinds of vitamins and minerals except of folic acid that they shoud be used before planned pregnacy. The products Centrum materna, Calibrum mami or Calibrum babyplan I can recommend each time if they have incomplete nutritive-supply.
|
|
Virtual Image of the Czech Sports via Unstructured Data Analysis
Levý, Jan ; Jelínek, Ivan (advisor) ; Profousová, Lenka (referee)
Analysis of unstructured data from social media is an important and constantly growing part of information technologies' application in the marketing context. The aims of this bachelors' thesis include creating a trial platform for the analysis of un-structured data from Facebook, research and application of suitable methods and metrics for the analysis, summarizing the analysis' findings and visualisation of selected metrics by means of a dashboard. The thesis' structure corresponds to the methods used for metting the aims set and compo-ses of seven parts. The first part summarizes motives for social media analysis, deals with the approach to the topic in the contemporary scientific papers and discusses comercial tools that could be used for such analysis. The second part describes gathering of data with a crawler, setting the connection and getting the access rights to the data sources. The structure of downloaded documents and appropriate choice of data sources is also described in this part. The third part adresses the tools used for the analysis, namely Elas-ticsearch and Kibana. The fourth part defines possible questions that may be asked in the context of Czech sports image on Facebook. The fifth part identifies the metrics necessary for the questions assesment and describes corresponding data selection. The sixth part completes the analysis itself and summarizes its findnings. The seventh part describes Ki-bana's dashboard use for effective summarizing of selected metrics. The main bachelors' thesis contribution lies in the illustration of social media analysis pos-sibilities on the example of Czech sportsmen and Czech sports in general on Facebook. A crawler has been used to gather the data for the purpose of the analysis. The other em-ployed tools included Elasticsearch and Kibana, which have enabled the data selection and visualisation. The analytical approach consisted of four parts; definition of analytical que-stions, definition of methods and metrics to find answers to these questions, followed by the analysis itself and the summary of results. The following points belong to the analysis' findnings: identification of sportsman with the highest marketing potential, comparison of analysed sports according to the perceived image by fans and desgination of the pages with most interacting followers.
|
|
Information as an economic asset, value and the role of information in markets. theory and practice of the economics of information: new applications of economic mechanisms
Jarmarová, Jitka ; Očko, Petr (advisor) ; Basl, Josef (referee)
Tématem diplomové práce je ekonomie informací, hodnota a role informace na trzích s ohledem na vývoj informačních technologií. Práce je rozdělena do třech hlavních kapitol. První část přináší ucelený pohled na problematiku oboru ekonomie informací, zabývá se její definicí a vysvětluje hlediska hodnoty informace, z kterých lze na informaci nahlížet. Dále je zde věnován prostor novým aplikacím ekonomických mechanismů. V další části je zachyceno stanovování ceny informace, cenové strategie a trendy, které jej ovlivňují a také je zde vymezen prostor databázovým centrům a jejich tarifům, jakožto významným představitelům informační ekonomie. Třetí kapitolu tvoří analýza a popis cen informací, respektive informačních produktů a služeb na příkladu Městské knihovny v Zábřehu na Mor., Středisku cenných papírů a společnosti Newton Media, a. s.
|
|
Marketing activities of dance center
Žoudlík, Václav ; Procházková, Markéta (advisor) ; Matiášková, Lenka (referee)
The bachelor thesis was aimed to analyse marketing activities of dance center DanceArt PELHŘIMOV, subsequently interpret the outcomes and make suggestions and recommendations to improve it. After outlining the theoretical concept concerning this topic I briefly introduced the dance center, its development, courses and other activities. Then I presented in detail all the marketing activities that are being used. Afterwards I switched to the overall analysis of these activities and presented a survey that I did to receive customer feedback and thus reach more objectivity. Finally, I compiled all the data and interpreted the results. Many of my conclusions are applicable to the dance center in order to improve the marketing activities and boost future development.
|
|
Marketing plan
Nosálová, Lucie ; Štůsek, Jaromír (advisor) ; Ladislav , Ladislav (referee)
The goal of this thesis is to detect errors in the management of small family business, which basically does not use marketing. Following this finding should be to build an effective marketing plan. The diploma thesis is divided into theoretical part, which forms the basis for the analytical part. In the analytical part is described the company and there are also detect errors in the management that are caused by faulty marketing. To achieve results it is important to use several different types of analysis on which it is necessary to set new marketing goals, strategies, changes and projects. The aim is to provide business information and convince him that use of good marketing communication should lead to improve management efficiency and ultimatem increase profitability of the company, without the need to break away from the corporate goal of maximum efforts to build a pro-customer oriented service.
|
|
Control of Marketing Communications of Tobacco Products Market
Gráfová, Adéla ; Hesková, Marie (advisor)
The main goal of the thesis, based on the analysis of the tobacco companies operating on the Czech market and comparison of the international marketing standards, is to evaluate the real situation of self-regulation applied in the sphere of marketing communication. In the thesis will be analyzed significant subjects operating on the Czech market and their ethical standards with particular focus on the international marketing standards. In order to verify the compliance of behavior of tobacco companies with internal guidelines, the marketing research will be executed and consequently evaluated in the conclusion of this work.
|
|
Analysis of a communication strategy of the sport club Rytíři Kladno
Korychová, Monika ; Zamykalová, Miroslava (advisor) ; Kuthanová, Andrea (referee)
This thesis deals with the analysis of a communication strategy of the sport club Rytíři Kladno. The aim of the thesis is to analyse marketing activities organised by the club. The main focus of the thesis is on the communication strategy of the club. The thesis is divided into five chapters. Each chapter starts with a theoretical introduction of the topic and is followed by a practical part describing the particular activities organised by the club. The practical contribution is based on marketing research. This is the basis for the analysis and evaluation of the awareness of the fans about particular marketing activities organised by the club as well as about its sponsors. Based on the research, the current marketing strategy is evaluated and the ideas for improvement are given.
|
|
Entry of small and medium-sized enterprises of Czech Republic to European markets and selected instruments of their state and private support
Vaculová, Šárka ; Němečková, Iveta (advisor) ; Trojanová, Kamila (referee)
This bachelor thesis deals with development and history of small and medium-sized enterprises in the Czech Republic and their entry to European markets. The aim of this thesis is to analyse selected instruments of support of state and private institutions. The biggest attention is paid to CzechInvest (with operation programe OPPIK 2014 - 2020) and CzechTrade agencies and also to EGAP and ČEB institutions. This thesis also deals in detail with business incubator "South Moravian Innovation Centre" and opportunities which this centre provides to small and medium-sized enterprises. In the end of the thesis is evaluated one concrete company, its activities in South Moravian Innovation Centre and its reasons for expansion to foreign markets.
|
|
Marketing Mix Proposal
Štefanová, Michaela ; Skoumal, Stanislav (referee) ; Novák, Petr (advisor)
Bachelor´s thesis is focused on optimalization of existing marketing mix of Svatební ráj. Based on performed marketing analysis there is introduced a new one, adjusted marketing mix, which is aimed at increasing of competitiveness, sales and customer satisfaction.
|
|
Business Plan for Foundation of Cafe
Bubeníčková, Lucie ; Kadlec, Tomáš (referee) ; Bayerová, Vladimíra (advisor)
This thesis is a draft of a business plan for foundation of literary cafe in Hustopeče u Brna. The draft is based on market analysis and marketing research, which indicate what is the size of the market, competition on market and the number of potential customers. The actual business plan includes marketing mix and predicted financial plan for the first 5 years of business.
|
guest ::
