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The Marketing Mix Proposal in the Company
Kaňa, Vojtěch ; Ostrý, Vlastimil (referee) ; Novák, Petr (advisor)
The diploma thesis deals with marketing mix of football club FC Zbrojovka Brno. Thesis contains four main chapters. The first chapter gives a definitions of basic theoretical terms in general view of marketing. The main aim of the second chapter is to analyse football club itself on the basis of gained theory knowledge and market research. The most important chapter is the third, which describes suggestions of changes and steps to improve current marketing mix of the club. The last chapter pays attention to economic evaluation of suggested changes.
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Risks of Financing a Sports Club
Luu, David ; Hrabová, Kristýna (referee) ; Adamec, Vladimír (advisor)
Author of this diploma thesis deals with application methods and risk analysis for financing of the sport club. The goal is to analyse and describe the present situation of financing the sport club. Output of this thesis is the proposal leading to improvement of the financial situation of the club.
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Analysis of the Football Club Břeclav
Kubát, Lukáš ; Ing.František Janáč (referee) ; Hanušová, Helena (advisor)
This bachlerors thesis deals with the analysis of the football club MSK Breclav. The work is divided into several parts. The first part presents the theoretical background,in the next section club will be analyzed with the SLEPT and SWOT analysis. Based on analysis of collected data solutions and suggestions will be proposed.
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Analysis of the Selected Firm
Maťašovský, Martin ; Ostrý, Vlastimil (referee) ; Hanušová, Helena (advisor)
This diploma thesis deals with the analysis of FC ZBROJOVKA BRNO, a. s. and its subsequent management optimization and ensuring its financial stability. The thesis is divided into s number of sections. The first section defines theoretical background and the next section provides analysis of the club using the SLEPT and SWOT analyses, fundamental analysis, Porter's five forces model and budget analysis. On the basis of findings, I provide proposals for solutions and their benefits resulting from the performed analyses.
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The Municipal Baths
Vrbka, Jan ; Kyselka, Mojmír (referee) ; Makovský, Zdeněk (advisor)
Are municipal bath built next to Voronez Hotel able to compete with other such facilities? The key is to create a specific atmosphere. The bath steeps from the ground to offer views over city. Another part of the strategy is a presence of relative functions in the building – you can meet many activities, which you would not expect in public bath. But what is the most important: you can enjoy these activities in intimate environment or in the public space as well. For example: you can take a tea in a bar situated in the sixth floor with exclusive view over opposite hill or you can take different tea in a small informal teahouse hidden in the middle of the disposition. An all-embracing structure of differently juxtaposed reinforced concrete boxes creates a frame for this different human experience.
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Marketing Utilization in Management of a Sport Club
Chovanec, Marek ; Cienciala,, Jiří (referee) ; Chalupský, Vladimír (advisor)
The main objective of this master‘s thesis is marketing strategy suggestion in a professional ice hockey club HC Oceláři Třinec. I have defined a few partial objectives before assessment of the main intention. The first part offers description of company makroenvironment analysis and sectoral analysis. There is marketing mix analysis to detect current marketing management situation of the company. Also, this master‘s thesis includes the marketing research. Based on all acquire data, there will be provided some suggestions and recommendations leading to marketing improvements and management optimization.
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Sales Promotion and Advertising of Company
Králová, Andrea ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on the subject of marketing communication of BM Fitness Havlíčkův Brod sports club. It aims particularly at sales promotion and advertising, whose principles are explained in the first, theoretical part of the thesis. The practical part examines and evaluates the current state of the company. The last chapter introduces own suggestions and recommendations for improving the marketing strategy of the sports club.
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The use of Knowledge Management in the Sports Environment
Juránek, Radim ; Nováková, Svatava (referee) ; Blahutková, Marie (advisor)
The Bachelor thesis is focused on a knowledge management in a sports environment in Czech republic. In the theoretical part, I explain the concepts of which will be based in the practical part of this work. Then i will describe how much is knowledge management used in czech sports environment. In the practical part I will outline options, which will lead to facilitace and extensit of the use this method in Czech republic.
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Analysis of the Volleyball Club
Karnišová, Adriana ; Folwarczna, Petra (referee) ; Hanušová, Helena (advisor)
The bachelor thesis deals with an analysis of the volleyball club TJ Junior Brno. In the theoretical part are described the main terms and analyses, which are afterwards used in the analytical part. To determine the current state of the functioning of the club are used Porter five forces analysis, SLEPTE analysis and SWOT analysis. The results of the analyses create suggestions and recommendations, which aim to the volleyball club TJ Junior Brno to improve its functioning.
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Organization and Management Analysis of Football Club Břeclav
Zezula, Tadeáš ; Adamík, Richard (referee) ; Korvas, Pavel (advisor)
The goal of this bachelor thesis is the analysis of Breclav football club and optimalization of its management. The teoretical output is described in the first part of the thesis. The analysis of the club is presented in the second part using the SWOT analysis and description of its organizational structure. Then through collected statements submited proposals for solving club issues consequental from the analysis.
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