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Proposal of Communication Strategy (for real company, organizaci)
Tuč, David ; Kruliš, Vladimír (referee) ; Šimberová, Iveta (advisor)
The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
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Strategy for Managing Sales Promotion of Company
Viková, Miroslava ; Hruška, Stanislav (referee) ; Mallya, Thaddeus (advisor)
This thesis deals with analyzing strategic position of energetic drinks production company. It mainly focuses on establishing a way the company can sustain and improve its current competitive position in the market. The results of the analysis in this thesis should be able to come up with measures that can help the company improve its sales promotion strategy in its area of activity – energy drinks. These measures should be the basis for its competitiveness and sustaining its position in the market.
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Instore marketing and its aplication at Ahold Czech Republic, a. s.
Ešner, Rudolf ; Postler, Milan (advisor) ; Eliáš, Martin (referee)
This thesis deals with an important part of marketing in retail trade -- instore marketing with a focus on commercial communications and especially sales promotions applied in Albert stores. The thesis characterizes the specifics of marketing in the retail and shopping behavior of Czech customers. The main part concerns the analysis of instore communication in Albert stores -- both its own communication and the possibilities of commercial communications of suppliers, who sell their products in supermarkets and hypermarkets Albert. The thesis also analyzes the system of selling communication space in Albert stores and a survey of effects and effectiveness of the most common sales promotions at point of sale and provides recommendations for their proper execution.
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Sales promotions, its structure, economics, accounting and tax context
NOVÁKOVÁ, Jana
Tématem mé práce je podpora prodeje. Podpora prodeje je jedním z nástrojů nepřímé komunikace v marketingu. Zahrnuje soubor různých motivačních nástrojů převážně krátkodobého charakteru, vytvářených pro stimulování rychlejších nebo větších nákupů určitých výrobků či služeb. Podpora prodeje dokáže zákazníka okamžitě motivovat k uskutečnění obchodu. Její význam stále roste. Podpora prodeje proto představuje aktuální výhody, které zvláště v současné době hrají velmi významnou roli v konkurenčním boji. Podpora prodeje stejně jako ostatní nástroje propagace souvisí s finančními, účetními, daňovými a dalšími aspekty. Právě jejich vzájemná interakce představuje výsledný efekt podpory prodeje. Vše se promítá do evidence, resp. způsobu vedení účetní a daňové evidence.
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Propagation- analysis of medi reach
Tošnarová, Kristýna ; Bártová, Hilda (advisor) ; Matěnová, Alena (referee)
The aim of the dissertation on the theme "Analysis of the marketing communication of VF Czech company" is the evaluation of communication activities of the company VF Czech which is the distributor of Lee and Wrangler brands clothes in Czech Republic. Part of the dissertation is also description of particular marketing campaigns and theirs impact on retail sales and finding possible corrective measures. I evaluate the communication mix of VF Czech on the basis of comparison with its largest competitor, the Levi Strauss Prague company.
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Social - economy Function of Business on the Market of EU
KOLÁŘOVÁ, Petra
My thesis deals with the problems of the Fair Trade business not only on the market of the European Union but it deals with these problems on the market of the Czech republic. The preface deals with the question {\clqq} why did I choose this theme``. The Fair Trade is good exaple and hits off the subjekt of my work. The second part of my thesis is concentrated on the importance and the function of the business from the theoretical standpoint. First of all I define advantages of business and then I put it together with the determinated functions from the economic aspects.The third part of my thesis describes methods, that was used to achieve the determination aims of my thesis.I determined the social {--} economic function and the consequence of the Fair Trade business. The fourth part is the analytical part of my thesis. There is the analysis of the environment of the Fair trade in the teritory of the Czech Republic in the frame of the providing of services and a acquaintanceship this brend in our republic, because the Fair Trade is there still almost unknown and there aren´t datas of researches.The last part of my thesis contains the summary and the betterment this problems.
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