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The proposition of marketing communication of outdoor centers Offpark in the Šumava Mountains
Mašek, Adam ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
Title: The proposition of marketing communication of outdoor centers Offpark in the Šumava Mountains The aim: Formation of the marketing communication for the summer season 2017 based on the obtained data Methods: The methods of qualitative research were mainly used in the thesis, by the interview with an operations manager of Offpark and by the personal involved observation Results: The result of the thesis is a proposal for a marketing communications areas Offpark for the summer season 2017. Proposed marketing tools were previously in marketing communication Offpark used infreqently or not at all. Among the most significant are online advertising, events and sales promotion. Key words: Marketing of sport, interview, outdoor, the Šumava mountains, National Park
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Development and Education of Employees through Outdoor Activities in the Insurance Company ČSOB
Plšek, Tomáš ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Title: Development and Education of Employees through Outdoor Activities in the Insurance Company ČSOB Objectives: The aim of this thesis is based on the findings of the current state of human resource management, methods of development and education of workers in ČSOB Insurance Company subsequent design changes in the field of human resources. Furthermore, finding effective solutions for improvement in cooperation, communication and business development of human potential through experiential outdoor activities. Methods: Analysis of documents, SWOT analysis, interviews. Results: Creation of draft recommendations for future planning strategy for education and staff development. The focus of this thesis is the design of outdoor teambuilding course, which will be able to ČSOB Insurance Management and the Department of Human Resources to include in their plans for training and staff development. Keywords: Training, development, teambuilding, outdoor, team, ČSOB Insurance.
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Outdoor Activities for People with Disabilities
Trčka, Martin ; Neuman, Jan (advisor) ; Hruša, Jan (referee)
Title: Outdoor Activities for People with Disabilities Aims: The aim of the thesis is to prepare an argumentation for creating a professional centre offering outdoor activities to people with disabilities; to explore current situation within the field of outdoor activities; to assess the interest of workers in the field of education of people with disabilities in services provided by outdoor centres for people with disabilities; to assess the interest of people with disabilities in services provided by outdoor centres for people with disabilities. Methods: The principal method of this work is a quantitative research by means of non-standard questionnaire distributed to people with disabilities and to professional workers and organizations engaged in education of people with disabilities. Results: Based on a survey of publicly accessible information there was compiled an up-to-date list of organizations and centres engaged in providing outdoor activities for people with disabilities in the Czech Republic. My personal inquiry also showed a positive approach of people with disabilities and workers with disabled people towards outdoor activities; a scale of most demanded activities was compiled; and the respondents' awareness was found of organizations aimed at outdoor activities for people with...
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General Project for Private Kindergardens
Řepková, Ludmila ; Janák, Vladimír (advisor) ; Slepičková, Irena (referee)
Title: General Project for Private Kindergardens Objectives: The primary aim of this diploma thesis is a survey of quality in organization of physical activities at the private kindergardens in Liberec. The secondary aim is to create a general framework for a specific kindergarden incorporated into the Czech Republic Idex of Kindergardens. Methods: This work combines direct, indirect and document methods; namely observing, dialogues, subject analysis and analysis of a secondary pedagogical school curriculum, which is a basis for theoretical and then consecutively for practical starting points of the work. The ascertained data are processed quantitatively. Results: Launching out into the market sector of private kindergardens in Liberec is not difficult. The quality of the physical activities offer shows an average up to below- average level but they keep a leading position in number of children per one teacher. Furthemore, there was found a lack in conducting children within physical activities in the public kindergardens in Liberec. The teachers are not offered any further education courses in this field by Liberec city council. Keywords: teacher, organisation, sport, education, outdoor
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Analysis of Safety in Relation to Subjects Related to Organization of Outdoor Courses
Pozník, Petr ; doc.Ing.Vladimír Adamec, CSc. (referee) ; Lepková, Hana (advisor)
The main objective of this thesis is the analysis of safety in relation to main subjects related to organization of these outdoor courses, finding and correcting any inaccuracies, optimalization and improvement proposals. Safety area in the environment of outdoor courses is very extensive. That is why this thesis concentrates during investigation and analysis on the most important universities in the Czech republic which are related to the environment of outdoor courses. Last part of this thesis is comparing of data which has been identified from area of incomplete legislative standards and proposing how to make current situation better. Conclusion of this thesis is proposal of the solution based on creating new and updateable standard including the procedure proposal.
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