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Direct selling as an opportunity to do business
Valc, Pavel ; Horová, Olga (advisor) ; Postler, Milan (referee)
Bachelor Thesis deals with direct selling and its use as a business opportunity. Goal of this Thesis is to analyze the process of building distributor network in the Amway company, identify the key factors necessary for success in this business and describe all its advantages and disadvantages for the distributor. The theoretical part describes direct sales and its multilevel marketing form, stating their history, current position in the global economy, differences from illegal pyramid schemes and differences compared to conventional business. The practical part is focused on Amway business opportunity, in which is anallyzed the selling and marketing plan, factors leading to success and benefit rate for distributors. Then is the business opportunity evaluated by SWOT analysis and in the end there are suggested solutions of discovered problems.
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Network marketing as an opportunity
Miššik, Dušan ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The goal of this bachelor thesis is to explain the concept of network marketing and its usage in the current business. The first part is focused od determination of the theoretical base of the issue, developement of the branch of network marketing and its illegal forms. Second part analyses the usage of network marketing in the current business and at the same time represents the biggest companies of direct sale in the world. The practical part is an aplication of the theoretical base to the FM GROUP company and there is also space devoted to suggestions to improve the opperations and the product distribution of the company.
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Multilevel marketing of the JUST company
DOLEŽAL, Pavel
The aim of this paper is to characterize the MLM system in a selected firm. The firm I chose is JUST Swiss company engaged in the manufacture and distribution of natural cosmetics and nutrition supplements. Job description is to describe the marketing system and business function of the distribution network company in relation to the present marketing theory to map customer satisfaction with the company and find out whether and how the company uses feedback. This section is compiled by guided interviews, questionnaire survey and his own observations.
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Comparison of Final Consumer s Contributions of The Purchase Network Marketing and Consumer Cooperative
LAVIČKA, Martin
Issue of my Master{\crq}s work inclusive of questions consumers{\crq} cooperative and network marketing. This is very interesting and actual section, because both of these levels have been hiding large potential. They can bring out compelling alternative solution in contact with final consumer. The Work is focused on general analysis of the setting of network marketing and the setting of consumers{\crq} cooperative in the Czech republic. This analysis is completed with comparison of two concrete subjects and assets for final consumers. One of the components is also question form. This question form is based on questioning of two hundreds respondents. Main aims were to find out consumers view of network marketing and consumers{\crq} cooperative, how consumers trust these systems and how often they use it for shopping. Conclusion what I got from research is that consumers{\crq} cooperative is more popular, than network marketing. Due to wrong name of network marketing. That is also why the final consumer use consumers{\crq} cooperative more often for shopping, than network marketing. Main potential of consumers{\crq} cooperative and network marketing is based on the fact, that they can get final consumers to integrate chain. In that case, the consumer is supposed to participate in the co-creation of products and services.
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Network marketing as an opportunity
Hakun, Peter ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
The objective of this thesis is to clarify network marketing and how it works and to describe its advantages, disadvantages and opportunity which it offers to producer, distributor and consumer. The first chapter gives a definition of network marketing, explains how it works and refers to its history. In the second chapter the network marketing is compared to common distribution chain from producer's as well as consumer's point of view. Opportunities which network marketing offers to a distributor are described in the third chapter, which also points out the difference between network marketing and pyramid schemes. The last chapter representing practical part gives closer look at use of network marketing in Amway Company.
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Multilevel marketing in practice
Sloupová, Petra ; Horová, Olga (advisor) ; Norková, Jana (referee)
This Bachelor's thesis deals with multilevel marketing (MLM) in practice. The number of companies based on multilevel marketing has been enormly increased during the last 20 years. The main conditions for the entrance into the serious MLM company are described in this thesis. The practical part of the Bacelor's thesis deals with people's opinion of multilevel marketing and about multilevel marketing in a company called Oriflame. Several problems were discovered in this company. In the conclusion I suggest possible solutions to these problems.
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Multilevel marketing of Amway corporation
Drozdková, Markéta ; Postler, Milan (advisor) ; Vlk, Jaroslav (referee)
This thesis analyses effectiveness and principles of multilevel marketing as a possible way of selling products and services. Theoretical part describes basis of marketing and direct selling, which is the basis of multilevel marketing. The thesis also states illegal forms of selling that misuse the advantages of multilevel marketing. Pracical part applies gained knowledge on Amway corporation and it atteds to operation of the company, which is evaluated by SWOT analysis.
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Multilevel marketing
Trübenekr, Jakub ; Boučková, Jana (advisor) ; Skokanová, Dagmar (referee)
This study introduces the origin, futher development and the recent form of multilevel marketing within Amway, corp. The author also describes fundamentals for building a distributor network. There is author's experiences and evaluation of the future of networking in the end.
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Direct selling as an alternative of supply
Kmoníčková, Martina ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
This work analyses direct selling as an alternative way of supply of goods and services. There are information about the possibilities of direct selling and the success of this branch is introduced on an elected firm. The first theoretic part contents definition of direct selling, its advantages and disadvantages and information about organization supporting this branch. The second part presents the particular firm, Amway Česká republika. The conclusion resumes the results of a questionnaire about opinions of consumers using direct selling.
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