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Design of Order Planning and Order Cost Management
Kloc, Oliver ; Mackovík, Jaroslav (referee) ; Jurová, Marie (advisor)
The bachelor thesis deals with the optimization of order activities in organization focusing on creating added value to the customer with respect to the date of delivery and with associated costs. The company concentrates on online gift baskets sale through their e-shop. The work suggests possible changes in the course of the activities of the order, leading to its optimization, particulary to shortening of processing time and cost savings connnected with.
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A Complex Solution for Selling Merchandise
Krhovský, Patrik ; Burget, Radek (referee) ; Bartík, Vladimír (advisor)
The aim of this thesis is to analyze, design and implement solution for selling merchandise, which sellers can be used with commonly used hardware, free in basic package and they should be able to handle system setup. As a result, sellers can avoid new operating costs. The system will run as a service on Heroku servers. The front-end and back-end is implemented in JavaScript, front-end also uses React. GraphQL is used for communication between frontend and back-end. The data is stored in the PostgreSQL relational database, but also is used the Redis database, which runs tasks in the background.
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Web Information System for Wine Company
Filípek, Jakub ; Bartík, Vladimír (referee) ; Očenášek, Pavel (advisor)
The aim of this bachelor thesis is to analyze, design and implement a web information system for a wine company. This information system enables internet trading, administration of the web portal and connection with the economic system. Another part is the web user interface. The information system is designed as a web application. Technologies used for frontend are: HTML, CSS, JSP, JavaScript. The backend part of the application is implemented in Java 7 using the Spring framework. The database uses PostgreSQL technology. The web application is ready to run on Apache Tomcat server.
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Use of online advertising (PPC) to increase sales of ecommerce website
Šašek, Marek ; Maryška, Miloš (advisor) ; Smutný, Zdeněk (referee)
When doing business on the Internet, it is crucial to have the potential customers informed about websites, offered products and services. In the online world, these customers are visitors who come to the websites through some medium. One of such frequently used media, which can bring new visitors, is Internet advertising. This thesis is focused on the paid Internet advertising model known as the PPC (Pay per click). The main scope of the thesis is implementation of advertising campaigns for a particular e-commerce website in order to increase the number of sales. The campaigns run on the Google Search network. They are managed by the advertising system AdWords which is presented in the theoretical part of this thesis. The essential terms of the online marketing and principles of Internet advertising are also is described in this thesis. In order to create a successful advertising campaign, it is crucial to ensure its measurement and evaluation, which are handled by AdWords and the analytical tool Google Analytics within the practical part. Moreover, this thesis focuses on optimization of the running campaigns based on the measured data. In the conclusion, the goals and benefits of ads for the advertised eshop are evaluated.
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The Use of Online Marketing Tools for Eshop Psí tlapka
Chu, Hanna ; Pešek, Ondřej (advisor) ; Tsybyktarov, Aldar (referee)
The aim of this bachelor thesis is PsíTlapka.cz eshop evaluation and recommendation for their further development based on performed analysis. Theoretical part describes operating requirements for e-shop visitor comfort and online marketing tools, which are massively used by online eshops aiming to increase their visibility and profit. Analytical part analyses PT.cz eshop as a whole and as parts of online marketing tools. Analysis is mainly focused on usability of webpages and SEO. Final part is focused on analyses evaluation and recommendation for further development.
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Marketing Communication of Recently Made Ladies' Eshop
Myšíková, Adéla ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
Title: Marketing Communication of Recently Made Ladies' Eshop Objectives: The main aim of the Dissertation thesis is to create marketing communications for recently made ladies' eshop. This main aim will be reached on the basis of marketing research. Methods: In this thesis I will be use a marketing questionnaire, which will be source for marketing communications for recently made women's eshop Activelady.cz. Results: With the help of marketing research was the properties and behaviour of women's sports were identificated, as well as a new potential women's customers for eshop Activelady.cz. After that on the basis of this anonymous questionnaire were created a few suggestions for marketing communications between eshop and customers. Individual suggestions will be provided to owners of the new women's shop Activelady.cz to improve marketing communications with potential customers. Keywords: marketing communication, marketing research, eshop
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Barriers to eCommerce
Lech, Josef ; Šálková, Daniela (advisor) ; Radka, Radka (referee)
The purpose of the diploma thesis was to analyze developing area of e-commerce, to identify barriers and propose solutions or measures to eliminate obstacles, namely to eShop O2.cz.
It was used theoretical foundations created under a study themed literature and available sources of information.
The practical part consisted of using polling, both in electronic and personal form. The obtained data were analyzed in order to verify the established hypothesis. Results of the questionnaire survey pointed to a lack of communication free transportation and payment methods eShop O2.cz, while recommendations were made for improving the conversion rate between visits and completed orders.
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Strategic Analysis and its impacts on company's marketing mix Gentleport
Ho Si, Quyet ; Vávra, Oldřich (advisor) ; Horovič, Michael (referee)
This thesis analyzes the strategy of introducing store (brand) Gentleport on the market that trades with men's accessories imported from England. Theory contains basic concepts, definitions, which will be used in the practical part. The practical part includes introduction of the company and marketing mix analysis, marketing environmental analysis, which includes a significant number of subjects (competitors, suppliers, customers) and important factors (political, economic, social, technical) influencing on firm's operations. In the end will be the overall outcome of the analysis, from which will be proposing specific measures for improving and optimizing store performance.
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The possibilities and conditions for the use of tools for analyzing customer behavior on social networks
Horák, Vít ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it identifies different types of analytical tools that can be used for purposes of monitoring customers or analysis of customers. In the beginning of the practical part there is introduced the company Dobrutka.EU s.r.o. (the e commerce B2C company). Afterwards is presented the analysis of the survey about how SMB companies that operate the best Czech e-shops monitor and analyze their activities and customers from the social network Facebook. Subsequently there is handled the selection of appropriate tools for SME companies, which are also analyzed in the following chapter. At the end of the practical part there is practical application of knowledge from the thesis to Dobrutka.EU s.r.o. through the design and pilot deployment of appropriate procedures and analytic tools, whose effectiveness is evaluated at the end of chapter. The main benefit is in act of finding and verification of free tools and effective method that allows for detailed analysis of company customers even for micro companies and thus also effectively achieve positive economic results even in emerging facebook presentations.
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