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E-commerce and its Marketing
Musilová, Veronika ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.
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Proposal of Communication Strategy (for real company, organizaci)
Tuč, David ; Kruliš, Vladimír (referee) ; Šimberová, Iveta (advisor)
The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
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New trends in marketing communication
Sedlák, Radko ; Říha, David (advisor) ; Křivonožka, Petr (referee)
The aim of this bachelor's thesis is to analyse and consequently evaluate new trends in marketing communication that help us target at the customer more precisely and find out how they are perceived by the group of young people with different interests and hobbies. The work focuses particularly on digital marketing, buzz marketing and guerrilla marketing and they are compared with the traditional methods of marketing communication. The term "traditional" represents media such as print, advertising on television and radio which are not very beneficial these days and they are slowly losing their power. The empirical part includes a quantitative research in the form of a questionnaire. The research group consists mainly of the students of the first and second grade of bachelor's degree programme also known as Millennials generation. In the summary of the thesis the results of the survey are presented.
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New forms of marketing communications and their usage in company communication mix
Popelka, Ondřej ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This bachelor thesis examines new forms of marketing communications and their usa on concrete existing subject, which is in my case Golf club Bitozeves. The aim of the theoretical part is to present new forms of marketing communication along with their means of spreading. The practical part is based on applying these forms on current subject by creating concrete model campaigns and afterwards comparison of their key attributes such as costs of realization, time required for their realisation or by number of potential customers brought by these methods.
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Guerilla marketing and its use in commercial communications
Koišová, Stanislava ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The topic of my thesis is "Guerilla marketing and its use in commercial communications." The main objective of my thesis is to define new forms of marketing communication and to assess their possible application in the segment of small and medium-sized businesses, with particular emphasis on guerilla marketing. The thesis has three basic parts. The first two chapters present a theoretical view on marketing, commercial communications and new trends in the field, as well as on Guerilla marketing, through its definition, the definition of its main characteristics and basic types. The third chapter is formed by introducing two specific marketing campaigns using tools typical for Guerilla Marketing and was concluded with the analysis of the questionnaire.
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New trends in marketing and comparision of their use in the Czech republic and the Federal Republic of Germany
JIROVSKÁ, Kristýna
The goal of this thesis is the introduction of marketing matters and especially new trends in marketing with a main focus on two particular new trends - guerilla and viral marketing. Description of selected marketing trends will be used on particular examples of campaigns in the Czech Republic and Germany. Next part of this thesis is a questionnaire that will be concerned with general knowledge of Czech and German citizens of guerilla and viral marketing and campaigns that were realised in the Czech Republic and the Federal Republic of Germany. On the basis of the questionnaire there will be an evaluation of total success rate and cognizance of individual campaigns.
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Viral marketing
BLÁHOVÁ, Adéla
The aim of my thesis is to provide a comprehensive overview of the viral marketing and to analyze selected viral campaigns. There is a description of advantages and disadvantages of this marketing tool. In the end I suggest for which companies viral marketing is an appropriate form of the promotion.
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Guerilla marketing in the banking sector
Bláhová, Petra ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
The aim of this bachelor's thesis was to consider the appropriateness and effectiveness of guerilla marketing (abbreviated GM) communication in the banking sector by asking the target group of young people. Two groups of people participated in the questionnaire, Czechs and Germans. The theoretical part contains the fundamentals of marketing communication, including communication trends in the banking sector of the Czech Republic, the description of GM and GM techniques. The results of the survey show that GM communication causes viral spread and interest in the target group. The demand for more information regarding banking products, after developing the interest of GM communication, is significantly higher among the German respondents than among the Czech respondents.
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New trends in marketing communications and its application on online store
Kroutil, Václav ; Procházková, Markéta (advisor) ; Vosol, Leoš (referee)
This bachelor thesis deals with means of communication of online store Slusny.net. This online store is closely specialized in products of modern yoyoing. The objective is to create and apply campaign that would increase total number of online store visits per day. The bachelor thesis describes marketing communication of Slusny.net in social sites, its registration in online catalogs and it also describes PPC systems and viral campaign. The thesis contains application procedures of chosen marketing tools, it describes its advantages, disadvantages and targeting options. Data received through Google Analytics compares costs and contribution of each tool to the goal of the campaign.
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