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Volodymyr Zelensky's election campaign from 2019 as a response to the demands of Ukrainian society
Shvets, Oleksii ; Mlejnek, Josef (advisor) ; Hájek, Lukáš (referee)
This thesis examines the election campaign of Volodymyr Zelensky, specifically the question of whether Volodymyr Zelensky's brand was created during the election campaign before the presidential election in Ukraine in 2019. If such a brand was created, then whether Volodymyr Zelensky's success in the elections was the result of marketing techniques related to branding only, or whether candidate Zelensky's successful brand was not only the result of competent application of marketing techniques, but also the result of reflection of the public's requests on key socio-political issues. In the theoretical chapter we study the theory of branding in politics and highlight the main characteristics that a modern political brand should possess. In the second chapter, we present the key socio-political issues that worried the public in the period leading up to the elections and directly influenced the campaign. In the next chapter we will present several key factors and events that cannot be categorized as problematic phenomena, but which will also help to understand the reasons for Zelensky's electoral victory. In the next chapter we will examine Volodymyr Zelensky's election campaign and answer the question if Zelensky's political brand was created. In the last chapter we will compare the campaign rhetoric...
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The role of far-right forces in Ukraine during and after Euromaidan
Sydorenko, Bohdan ; Mlejnek, Josef (advisor) ; Charvát, Jan (referee)
This bachelor thesis deals with the role of Ukrainian far-right forces during the Euromaidan and in the post-revolutionary period. The thesis is conceived as a case study that relies mainly on qualitative research methods based on academic literature accompanied by non-academic sources. The first chapter includes an introduction to the topic and provides research questions and thesis structure along with methodology and literature review. In the second chapter, the historical and ideological genesis of the Ukrainian far-right will be outlined along with a presentation of current far-right representatives including the most famous ones. In further parts, the activities and role of far-right forces during Euromaidan, their engagement during the war in the Donbas region, and their political and civil activities during the post-revolutionary period. The time frame of this thesis is limited to the beginning of the full-scale invasion of Ukraine by the Russian Federation in February 2022. At the end of each part, research questions will be answered based on the findings of the respective part. Those answers are then summed up in a conclusion. The goal of the thesis is thus to analyze and explain the role of Ukrainian far-right forces in a given period and to provide a deeper understanding of the current...
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A refugee situation on the stage
Drozdová, Monika ; Spalová, Barbora (advisor) ; Pergl, David (referee)
This bachelor's thesis is mainly concerned with exploring the narrative of Ukrainian migration in the environment of documentary theatre. For this purpose, the method of ethnographic observation and narrative analysis of a script of a documentary production created by refugees (both male and female) from Ukraine is chosen. Through documentary theatre, the real stories of refugees are communicated. Therefore, documentary theatre is here only a terrain in which social actors create a narrative. In her narrative analysis, the author draws on the work of Paul Ricoeur. The aim of this thesis is, among other things, to answer the question of how the theatrical environment and tools have influenced the form of the narrative and the way it is told. The resulting narrative is thus the collective product of a creative group. It carries the story of a refugee's journey from Ukraine to the Czech Republic and their life in the new world. The narrators are primarily the director and untrained actors from the ranks of the refugees, and listeners are the audience representing the spectators. The form of the narration is influenced by the methods of documentary theatre and stage theatre elements, which have partly influenced the way the narration is told.
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Geopolitical topics in Northern Ireland elections
Král, Josef ; Jelen, Libor (advisor) ; Vrhel, Matěj (referee)
The main aim of this thesis is to analyse and interpret the electoral manifestos of several Northern Irish political parties, namely the Democratic Unionist Party, Traditional Unionist Voice, Ulster Unionist Party, Sinn Féin, Social Democratic and Labour Party, People Before Profit and Alliance, in terms of the projection of geopolitical and globally significant social events, namely Brexit and the Protocol on Ireland and Northern Ireland, the COVID-19 pandemic and the war in Ukraine, into the electoral manifestos of the parties in question. The thesis uses a combination of critical discursive analysis and content analysis to process the given electoral programmes. In terms of timing, these are documents drawn up by the parties for the Northern Ireland Assembly elections in May 2022. The importance of each issue for the parties in question, the frequency with which the issues appear in the programmes and the way in which the parties deal with the issues in their programmes are examined. The parties' attitudes to the issues, or the existence of consensus or cleavages within the Northern Irish political scene, are also examined. The theoretical framework of the thesis is based on the theory of cleavage lines. The thesis has identified the projection of the aforementioned events into electoral...
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Wartime propaganda: media coverage of Russo-Ukrainian conflict 2022
Levenstam, Vasily ; Miessler, Jan (advisor) ; Gomes Lapa, Tiago (referee)
This study examines the characteristics and purposes of propaganda narratives employed in the media coverage of the Russo-Ukrainian War. Through a content analysis of 89 articles from three Russian media outlets, namely governmental, affiliated with the government, and free-non-governmental, the study aims to shed light on the nature and objectives of these narratives. By employing comparative analysis and coding techniques, the research identifies and describes the propaganda narratives present in the articles, providing real-life examples to illustrate their usage. The major findings reveal the presence of both strategic and tactical propaganda narratives, with distinct characteristics and goals. The study contributes to understanding the role of propaganda in shaping public perception and offers insights into the dynamics of information dissemination during conflict situations. The conclusions highlight the need to differentiate between journalism and propaganda and emphasize the significance of media ownership and proximity to the government in influencing the utilization of propaganda narratives.
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NORTHERN EUROPE AND THE LOOMING RUSSIA: IS EUROPE (NOT) ENOUGH? Different approaches to a European integrated defence: the cases of Norway and Finland.
Bertoldini, Raul ; Kofroň, Jan (advisor) ; Riegl, Martin (referee)
RAUL BERTOLDINI MASTER'S THESIS ABSTRACT 08/2023 NORTHERN EUROPE AND THE LOOMING RUSSIA: IS EUROPE (NOT) ENOUGH? Different approaches to a European integrated defence: the cases of Norway and Finland This master's thesis investigates Finland and Norway's geopolitical landscape and security strategies amid Europe's evolving security environment. The research scrutinises how these Nordic nations have managed their relations with the European Union (EU), North Atlantic Treaty Organization (NATO), and Russia, set against the backdrop of the Russian invasion of Ukraine and escalating tensions in the Arctic region. An in-depth analysis of historical contexts, paths to EU membership, and debates on NATO affiliation underscore the intricate balance these countries maintain in preserving their unique national identities and sovereignty while engaging with regional structures and alliances for security. The study illustrates how the Ukraine conflict prompted strategic realignments, with both Finland and Norway opting for closer ties with the EU and NATO to protect their sovereignty, yet they perceive the security guarantees offered by these two organisations differently. Ultimately, the thesis offers valuable insights into the adaptive and proactive strategies these countries employ in response to current...
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The withdrawal of the Russian Federation from the Council of Europe and its impact on the protection of human rights in the country
Petrů, Simona ; Bílková, Veronika (advisor) ; Tymofeyeva, Alla (referee)
The withdrawal of the Russian Federation from the Council of Europe and its impact on the protection of human rights in the country Key words: Council of Europe, Russia, Ukraine, aggression, human rights The thesis focuses on the current topic of the Russian Federation's withdrawal from the Council of Europe and analyses what impact this move may have in relation to the protection of human rights in the country. In the introduction, the author introduces two research questions with the intention of examining them from an international law perspective. In the first one, the author shows her intention to reflect on whether the Russian Federation's withdrawal was a consequence of long-term complicated relations between the country and the Council of Europe or whether it was a direct reaction to the invasion of Ukraine. The second research question is related to the impact of the country's withdrawal from the organization on human rights in the country, more specifically whether the organisation still had the possibility to have an impact on the human rights situation in the country given the Russian Federation's attack on Ukraine in February 2022. The author considers both questions to be important in view of assessing the expediency and impact of Russia's expulsion from the Council of Europe. The...
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