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Analysis of the level of promotional materials in the field of tourism in region Prachatice in German
MAJER, Luboš
The aim of this work is the analysis of promotional materials that relate to tourism in the Prachatice region. The analysis primarily focuses on the language level of these materials in German. In the theoretical part of the work we briefly summarize the basic information about tourism in Prachatice and on the basis of this survey we determine the main segments of tourism in this area. The basis of the empirical part of the work will be the analysis of its own corpus compiled on the basis of the above identification of key segments of tourism in Prachatice. We will take into account the media aspect (printed, electronic sources), various types of text (official overview brochures, tips for spending free time, pension offers, menus, etc.) The aim of this work is to analyze the language level of the studied materials in German and their translatological analysis (here the analysis of the translation of content identical materials in Czech.
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A touristic hinterland of travel aktivity in CHKO Třeboňsko with coverage on natural attractiveness
BARTL, Ondřej
The topic of this bachelor's thesis is the evaluation and proposal of the possible use of the implementation potential of tourism in the CHKO Třeboňsko. In the introductory part, the author introduces his readers to the geographical characteristics of the area, where it is possible to get acquainted with the natural and socio-economic conditions of the area. Part of this chapter is also a mention of localities of interest on which the analysis is performed. However, the most important is the analytical part, which discusses the implementation potential in terms of collective accommodation facilities and the availability of individual tourist routes to the sites of interest. Due to this analysis, it is possible in the end to evaluate the current implementation tourist potential and outline in which parts of the CHKO Třeboňsko the implementation potential leads to negative consequences.
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Business Conditions and Risks in Some Services for Tourism
BURIANOVÁ, Denisa
Theme of present bachelor thesis are intermediary services of tourism. Tourism is significant economic factor and currently a dynamically developing industry. Among others positive effects of tourism is business development. Bachelor thesis focuses on conditions and risk of doing business in services of tour operators and travel agencies. The main aim of this work is assesment of the situation from the perspective of selected travel agency. Part of this work are analyzes evaluating macro environment, external and internal environment of the organization. The analyzes are based on secondary sources, which are mainly publicly available data of Eurostat and the Czech Statistical Office. Another source of information are primary data from questionnaire survey and controlled interview with the owner of the agency. On the basis of made analyzes are appreciated opportunities, conditions and risks of doing business in this sector. Thanks to research it is possible evaluate current situation of the company and propose measures that would lead to improvement.
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Legislative of The Krkonoše Mountains National Park and other Europian national parks with respect to the regulation of conditions of the tourist trade
JELÍNKOVÁ, Zuzana
The bachelor thesis is made for the purposes of authority of The Krkonoše Mountains National Park (KRNAP). In the thesis there is documented the state of the sport activities and their position in the legislative in the area of The Krkonoše Mountains National Park and other European national parks with similar geomorphological conditions. The aim of this work is to compare the problems of sport and recreational activities and their solution in the Czech national park and in comparison to the foreign countries. The alternative aim of this thesis is the proposal of sustainable arrangements which are successfully used in the foreign countries and that would be possible to implement them to the Czech legislative defining the conditions of travel movement in the national parks.
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The Effect of Cultural and Natural Heritage on Tourism Attractiveness in Slovakia
Kling, Alexander ; Šťastná, Lenka (advisor) ; Kantová, Klára (referee)
The Effect of Cultural and Natural Heritage on Tourism Attractiveness in Slovakia Abstract This thesis questions a traditional understanding of cultural and natural heritage as two of the main determinants of tourism attractiveness. The motivation to write it was that in Slovakia, there are multiple locations with plentiful natural and cultural monuments, but since some of them are popu- lar tourist destinations, the others are relatively unknown from the tourism perspective. Based on the review of the existing academic literature, the au- thor understands the concept of attractiveness as a phenomenon composed of the attributes of a certain attraction or location and tourists' perception of the destinations. Therefore, the models connect both aspects of the tourism system - supply and demand for tourism. The dependent variable repre- senting demand is the number of visitors in accommodation establishments per district in 2018 or this value per capita. The main independent vari- ables are the number of national cultural monuments and national natural monuments and reserves, the variables typical for a tourism product. De- spite the estimates of their effects seem to be clearly positive and significant, especially for nature, before including additional explanatory variables and their logarithmic...
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Fragments of silence
Machač, Ondřej ; Chuchlíková, Ida (referee) ; Mléčka, Jan (advisor)
Diploma thesis “Fragments of silence” explores the landscape of Broumov region. This thesis reacts to a current problematic relationship of people and nature - overturism. This work endeavors to bring an alternative to visiting nature and to inspire people to take a trip even outside the main center of interest. The proposal consists of seven small architectural interventions in hidden places, which have been already altered by human activity. Interventions seek for the essence of these places, they present new ways how to complete those places and initiate new relations, experiences and feelings. The goal of this thesis is to show vision of gentle ways how micro architecture can enter the valuable landscape.
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Impacts of Tourism on Residents; Case Study Lipno nad Vltavou
Kubů, Pavlína ; Fialová, Dana (advisor) ; Semian, Michal (referee)
Impacts of Tourism on Residents; Case Study Lipno nad Vltavou Abstract: Lipno nad Vltavou is currently becoming one of the largest and best equipped tourist resorts not only in South Bohemia but also throughout the Czechia. The objective of the bachelor thesis is especially to analyze the impact of tourism on residents of monitored community and transcribe the present phenomenon of strong development of tourism in the monitored area. Own practical part of the presented bachelor thesis is dealt with characteristics of the monitored area from the perspective of history, location, infrastructure and demography, at the end are evaluated the results obtained mainly through own questionnaire survey. key words: impacts of tourism on residents, Lipno nad Vltavou, tourism
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Business plan of Sport in Prague.
Škop, Vojtěch ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Tittle: Business plan of Sport in Prague. Goals: The goal of this thesis is mainly create a kvality business plan of project Sport in Prague, which do business in tourism in Prague. And also show, i fis profitable to develop activities and in which direction. Methods: Business plan is based on the research literature on this issue. In this thesis has been used several methods that make the work achieved its goals. The main method was chosen questionnaire, which was conducted through direct interviews of random tourists in Prague. Other methods included in the work are the analysis of incoming tourism, competition analysis and financial analysis. Results: There were created several analyzes in this thesis. Their results show that the project can be profitable, and it makes sense to continue working. It was found what the services should be eliminated and which should be encouraged. Also how to set up a promotional campaign. Keywords: Business plan, tourism, promotion, sport, business
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