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Strategic Analysis of Cheese Shops
Juříček, Alan ; Filípek, Ivan (referee) ; Kaňovská, Lucie (advisor)
This diplom thesis with title „Strategic analysis of cheese shops“ deals with an analysis of real company which offers foreign cheese and specialities. The theoretical part defines general metodology and tools of strategic management. The analythic part shows how these tools are implemented into this real company and provide us internal and external strategic analysis. On the base of these facts are suggested future steps to improve economical situation of that company.
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Business Strategy of Company
Foltýn, Jan ; Schüller, David (referee) ; Zich, Robert (advisor)
Diploma thesis deals with the topic of strategic management of business development with the aim of proposing a suitable modification of the business strategy for a company operating on the European heating market. The work aims to propose a change in the existing business strategy, using an enhanced marketing mix in the given B2B market, which differentiates the product portfolio from other competitors in the market, uses innovative technologies and is competitive, focused on customers.
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Utilization of strategic management tools and techniques
Afonina, Anna ; Kubíčková, Lea (referee) ; Spáčil, Vojtěch (referee) ; Světlík, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
Cílem disertace je ověřit existenci vztahu mezi využitím analytických nástrojů strategického řízení a výkonností podniků. Za tímto účelem bylo třeba nejdříve definovat množinu analytických nástrojů strategického řízení, které jsou v soudobé praxi našich firem nejčastěji používané a nalézt způsob, kterým lze hodnotit výkonnost podniků. K tomuto účelu byly připraveny dva výzkumy: výsledkem prvního bylo zjištění nejčastěji používaných analytických nástrojů strategického řízení a faktorů, které jejich využití ovlivňují, t.j. jejich znalost, spokojenost s nimi a velikost podniků. Výsledkem druhého výzkumu bylo navržení nového způsobu multikriteriálního hodnocení podnikového výkonu. Pomocí analýzy hlavních komponent (principal component analysis) byly definovány čtyři skupiny ukazatelů, které umožňují komplexní posouzení podnikového výkonu: ukazatele finanční výkonnosti, konkurenční pozice, orientace na zákazníky a organizační integrity. S použitím regresní analýzy (stepwise regression analysis) byl prokázán pozitivní vliv využití analytických nástrojů strategického řízení na výkonnost podniků.
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Business Plan
Škeříková, Edita ; Svoboda, Luděk (referee) ; Šimberová, Iveta (advisor)
This diploma thesis focuses on the issue of the establishment of a small business company a focus on the production of handbags. Based on theoretical knowledge applied to practical part, consisting of an analysis around the future of the business and writing a business plan.
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Company Development Strategic Framework Proposal with Emphasis on Product Portfolio
Coufal, Denis ; Vozka, Jiří (referee) ; Zich, Robert (advisor)
The purpose of this diploma thesis is a strategic development proposal for a Czech electrotechnical company with an emphasis on a product portfolio. The theoretical basis of this thesis serves as a structure for the analytical and the proposal part. Outputs of the external and internal analysis are the bedrock for formulation of strategic product portfolio development framework at the corporate and business level. The proposal provides a company with a framework for strategic behavior focused on better competitive ability, product portfolio expansion, and delivering higher value for customers of energetic engineering.
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Strategic Management of Company Development
Menšík, Martin ; Bumberová, Veronika (referee) ; Zich, Robert (advisor)
The diploma thesis deals with the topic of strategic management of a construction company development. Based on theoretical knowledge together with the internal and external corporate environment analysis, the main goal of the work is to propose such a business strategy, where the company operates succesfully on both private and public procurement markets.
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Quality in Strategic Management in Companies and Organizations
Růžička, Jiří ; Nenadál, Jaroslav (referee) ; Kotovicová, Jana (referee) ; Fiala, Alois (advisor)
This work deals with the status of quality in strategic management of organizations in industry, services, small and medium-sized enterprises, public organizations and administration. It reflects the development in the Czech Republic in the last 25 years in terms of quality. It concerns establishment processes contained in the Blue Guide and the NLF in the Czech Republic, including some instruments such as certification, accreditation and conformity assessment. The second area of the work deals with the National Quality Policy in the Czech Republic, defined by the Council of quality of the Czech Republic. The main objective is the realization of research and determination / verification, whether the strategic management of organizations polled is used and in what way. What modern management concepts do these organizations use and how are their strategies contained in the individual quality requirements. The results were compared with results of similar research carried out not only in the Czech Republic in the past years, so it would be possible to confirm the trends I´ve observed. The results will be used as a guidance for Czech organizations in respect of the aforementioned topics.
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