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Contactless payments and their development
Stádníková, Markéta ; Dvořák, Petr (advisor) ; Vacek, Vladislav (referee)
This work deals with mobile remote payments by mobile operators, mobile banking and payments using contactless NFC technology. The aim of this study is to provide a comprehensive view of this issue, analyze various ways how to use mobile payments and NFC technology. Assess the current state of NFC payments in Czech Republic and compare this situation with selected EU countries. The work can be divided into three parts. The first part presents different types of mobile payments by mobile operators. The second part presents the mobile banking and the situation in individual banks. The third part discusses about contactless payments using NFC technology. Because this system have been already proved in some countries there will be in addition to development in the Czech Republic also outlined developments in selected EU countries. Subsequently, there will be described the test results of contactless payments in the EU and the test using contactless payments in our country. The reader of this work should gain a comprehensive understanding of the issue of mobile payments and NFC technology. Get perspective on the current situation of NFC payments in the Czech Republic and the development of these payments in some European countries. In addition to that the reader should learn information, which is necessary to assess whether or not he would use these payment methods.
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Trends in mobile phone market
Vít, Kristian ; Molnár, Zdeněk (advisor) ; Pavlíček, Luboš (referee)
The graduation thesis "Trends in mobile phones development" is focusing principally on detailed analysis of mobile phone market on a global scale. The aim of this thesis is to elaborate comprehensive analysis of mobile phone market oriented on phones with operating systems (smartphones). The analysis is drawn primarily from the perspective of the key players in the market and comparison of these manufactures. After the descriptive part, where is introduced market as a whole, market segmentation by volume and value, this section focuses on segmentation of the global market by key players. This descriptive part is completed by market segmentation according to the amount of mobile phones sold by key players. Second analysis is segmented by operating system. Following parts of the thesis is more practical. This part of the thesis is analyzing the companies, which are selling smartphones. In this part I started by describing a brief overview about what the market is, what is focusing on and what their advantages and pitfalls are. My focus is analyzing the market via Porter's analysis and SWOT analysis of individual manufactures. Finally, I analyze the financial indicators from year 2007 to present. In conclusion I come to recommendations what manufactures should and should not to do. Chapter with warnings is described by the products on the market, which failed in recent years. At very end I come to the evaluation and recommendations, which theoretically should bring some positive progress to companies. The main contribution of this thesis is to provide comprehensive, detailed analysis of the market of mobile phones and smartphones manufactures on a global scale. One of the benefits is the collection of information, data and analysis describing the current state of the market, but also recommendations practices, to which I reached via progression of the this work. Thanks to unique appreciation of the global mobile phone market, their indicators and strategic information, it is necessary to say that this thesis can be very valuable material for some readers, who want to get overview, or seek accurate information about certain manufacture.
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PR communication of Samsung's Telephone division
Vlachová, Libuše ; Mikeš, Jiří (advisor) ; Hlaváčková, Kristina (referee)
Diploma thesis is concerning the PR communication of Samsung's Telephone division in the Czech Republic. The target of the diploma thesis is to identify key PR tools used in practice by Telephone division of Samsung, analysis and evaluation of those tools together with recommendation of future development for further improvement of the communication quality. The theoretical part includes: introduction into PR, description of strategic PR process, characteristics of PR tools and list of PR advantages and disadvantages. The introduction of Samsung Electronics and its representant on the Czech market - Samsung Electronics Czech and Slovak, s.r.o. is part of the practical section of the diploma thesis. There is also paid attention to characteristics of the Czech market with mobile phones, analysis of PR tools used by Telephone division and on the basis of obtained knowledge are suggested opportunities how to improve quality of PR communication.
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Optimization of Flash applications
Jahoda, Lukáš ; Pavlíček, Luboš (advisor) ; Žamberský, Martin (referee)
The goal of this thesis is to characterize and describe methods which are used to optimize performance of Flash applications designed for desktop and mobile devices. These optimizations are based on Adobe AIR and Adobe Flash Player applications for all platforms such as desktops, mobile devices, tablets and TVs. These techniques cannot be used on all Flash projects and also most of the optimizations require advanced knowledge of ActionScript 3.0 language, which is powerful object-oriented programming language used for Flash applications. This paper should also cover the basic theoretical knowledge about Flash platform and getting to know the development of mobile applications for mobile operating systems such as Android and iOS. Theoretical part takes care of publishing packagers AIR for Android and iOS Packager. Part-of the work covers the actual testing of above mentioned applications, which were tested on desktop and mobile device with Android operating system. With these test the effectiveness of optimizations was proofed.
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Electronic mobile payment methods
Kocfelda, Jan ; Mészáros, Jan (advisor) ; Buchalcevová, Alena (referee)
This thesis is dealt with a topic of mobile payments. Even though the mobile payment method is relatively new, it offers a great opportunity to become a common payment instrument in the future. Mobile and contactless technologies are developing constantly and their application in current payments is becoming increasingly popular. However, only time will show if customers are really ready to accept these methods in general. The goal of this work is to introduce the term "mobile payment" to the reader. Furthermore, it explains methods of mobile payments which are available today and the direction of their development. In the first part, there is a definition of the term "mobile payments" and their characteristics are described. The second part defines the methods of mobile payments and the third part deals with mobile payment models in the world. The final part contains an evaluation of the attached questionnaire, which investigates with the awareness and usage of mobile payment in public. The reader of this work should get a comprehensive view on the topic of mobile payments. The work should also provide important clues about possible solutions for mobile payments, their strengths and weaknesses. In addition to that the reader should learn information, which is necessary to assess whether or not he would use these advanced payment methods.
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Mobile Marketing as a strategy in CRM
Goossens, Peter ; Štěrbová, Ludmila (advisor) ; Holland, H (referee)
Mobile marketing is a young and still developing strategy in marketing. It thanks its creation and rapid evolution to the growth of mobile devices, such as mobile phones and tablets. This paper's research question, "can mobile marketing be used as a strategy in CRM?" investigates the strength of mobile marketing, its application and use by marketers as their sole or part of their marketing campaign and as strategy in customer relationship management (CRM). The two main components of the research question are mobile marketing and CRM. Mobile marketing is part of the marketing mix, namely promotion. CRM on the other hand is a business strategy which is designed to reduce costs and increase profitability by solidifying customer loyalty. According to Pousstchi and Wiedemann (2006), there are 6 objectives of mobile marketing, and a Mobile campaign is based on 12 critical success factors (CSF) (Scornavacca E., McKenzie J.). These CSFs range from related content, permission, personalisation to time and response time. If mobile marketers take these CSFs into account when creating their mobile marketing, then they raise the success rate of their mobile campaign significantly. Mobile devices are very personal items, people even take them with them when they visit the bathroom. This and the fact that most people have a cellphone and/or other mobile devices, make mobile marketing very appealing to be used as a marketing medium. Mobile marketers have several options, using mobile devices, to reach consumers. Internet plays a critical part, but new technologies such as 3G and Wifi have also eased the way of reaching consumers. SMS and MMS are two other commonly used messaging services in mobile marketing. With all the research of this paper, but with regard to its limitations, this research paper concludes that, if used properly, mobile marketing can be used as a CRM strategy.
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The availability of mobile internet access in the Czech Republic
Michel, Milan ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
This work is focused on the internet access availability via mobile connection. Technologies being used or available on the Czech market are discussed. The current products offered on the mobile internet connection market for end users are featured. Products being suitable to representatives chosen with regards to the opinion poll are recommended. Conditions on the Czech market are compared with the market of a representative chosen among the advanced members of the EU. Eventually, possible developing trends and further recommendations are discussed.
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Consumer preferences' based testing of consumer products
SOCHEROVÁ, Klára
I determined the preferences of mobile phone attributes on the basis of an on-line consumer research, which I conducted with a questionaire created in the Google Docs application. Thanks to the questionaire, I was able to gain information about the evaluation of the importance of 19 functional parametres made by the queired respondents. Through the use of this evaluation I counted the strength for particular parametres and various segments of customers. Differences in the importance of atributes for selected segments were found especially among the categories of age and sex. The teenage generation prefers Bluetooth or a high capacity of the mobile phone memory also in means of memory stics. Enquired young men attach the highest importance to the same attributes as teenagers, but for women in the same category is crucial particularly the visual image of the mobile phone, such as the size of the display, its proportions and weight. What did not have any success among the particular parametres, was the function of TV, which was put on the last place on the imaginary ladder of importance. I stated the recommended telephones on the basis of calculated stregths of the attributes, point evaluation of the experts and price of the selected mobile phones. Among the five recommended products I would like to mention telephone brands {\clq}qNOKIA 6300``, {\clq}qSONY ERICSSON W910i``, {\clq}qNOKIA 3110``, {\clq}qSONY ERICSSON W760i`` a {\clq}qSAMSUNG SGH i8510``.
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Payments for goods and services via mobile phones
Mach, Michal ; Matuštík, Ondřej (advisor) ; Kubíček, Jovan (referee)
This thesis is focused on the issue of payment for goods or services by mobile phones. The area of mobile payments is a potential future payment system. To the extent to which the mobile payments in the future be used, however, depends not only on individual applications and technologies but also the readiness of potential users of these technologies and the willingness of users is fully used. The goal of this publication is to provide a comprehensive picture of this issue, analyze the possibility of using different technologies for mobile phone payments, to map the current situation in the segment of mobile payments and provide insight into the possible future development. The work can be divided into three parts. First, the theoretical part, defines mobile payments, says the reader into the introduction of mobile payments and describes the possibility of using these technologies. Second, the practical part, the analysis of the questionnaire. This questionnaire is primarily focused on the use of applications, mobile payments among users of mobile phones in the Czech Republic. When evaluating a questionnaire is given priority to conclude that could be used in the introduction of mobile payments. The third part is an example of mobile payments applications in other fields. Readers of this thesis would have to obtain a comprehensive understanding of the issue of mobile payments, technology and applications of mobile payments. Alternatively, to obtain information about how to use these payments in their business.
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