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The Proposal of Business Plan
Soudek, Lukáš ; Švec, Jiří (referee) ; Bayerová, Vladimíra (advisor)
The subject of this report is establishing a specialized retail shop in Brno. I hold forth on analysis of a market, competition and customers in this work. In the point of view from the following subjects I have created the marketing and financial plan which is very needful for this kind of business activity which I have chosen.
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Marketing Mix of a Registered Association
Fejfuša, David ; Javora,, Radek (referee) ; Novák, Petr (advisor)
In this thesis I focus on the issue of the marketing mix of registered association. I split it into three main chapters. The first chapter is theoretical. Here I define elementary concepts, marketing mix, as such analysis necessary for analytical chapter. Second part of my Bachelor thesis solve the issue of the marketing mix of the accociation itself. It analyse and evaluate actual situation. In the third final part I suggest new solutions for the marketing mix of the registered association and its improvements.
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Reduction in House Prices due to Humidity
Ocásek, Petr ; Šmahel, Milan (referee) ; Weigel, Lubomír (advisor)
Diploma work "Problems of house price reduction due to defects manifested with damp" deals with the issue of property valuation and subsequent sale of the defect. The first chapter describes valuation and other important factors relating to the Act valuation. The second chapter deals with the necessary documentation for property valuation and basic terminology. The third section deals with defects that could occur in the residential building as well as their possible correction. Another part of this work is focused on the actual valuation of the object to a defect with property damage and the last chapter deals with the actual real estate market and the subsequent sale of such property with the defect. The attachments of the case study is then focused on the valuation of the house and without defects and possible solutions and proposed procedures for sale.
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Assessment of the impact of planning on land prices in Blansko
Svoboda, Jiří ; Pertl, Marek (referee) ; Lorencová, Marie (advisor)
The thesis deals mainly with the evaluation of the real estate – land in Blansko. The text is divided into theoretical and practical part. The theoretical part deals with the definitions of the basic terms that are defined in the Czech law. Subsequently the processes of the land-use planning and the approach of the ground plan creation in Blansko are described. The last chapter of the theoretical part is the price law and its analysis. The practical part is analysing the area of interest at first, where Blansko is described in detail and then the segmentation of the local market with the real estate is carried out. The last part is dedicated to the evaluation of the chosen land by the detected price and the usual price in relation to the various levels of the land-use planning. These evaluations are compared to each other and analysed.
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Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
Bakalářská práce se zaměřuje na vytvoření marketingového mixu služby v začínající firmě. Pokládá teoretické základy pro analýzu problému, která následně představuje společnost a snaží se popsat její místo na trhu, cílovou skupinu a komplexně analyzovat situaci pro navazující část, ve které navrhuji samotný marketingový mix s pomocí metody 4P. Cílem této práce je vytvořit takový marketingový mix, který povede k celkové prosperitě služby a tím i prosperitě celé společnosti.
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Marketing Strategy of a Newly Established Company
Burešová, Michaela ; Foriška, Petr (referee) ; Chalupský, Vladimír (advisor)
In my thesis is elaborated marketing strategy of newly established company dealing with wine trade. The objective is successful establisment of company VÍNO SLOVÁCKO on the market. A secondary objective will be to extend the product portfolio, the stabilization of market position and increase turnover. The first part will deal with the analysis of external and internal environment and identifying customers and their requirements. On the basis of of this survey is followed by detailed marketing strategy. I primarily focused in the marketing strategy on product marketing namely new product line of Moravian wines.
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Development of Business Competitiveness of Jirasgames a.s.
Lelek, Jakub ; Mandík, Igor (referee) ; Zich, Robert (advisor)
The diploma thesis called Competitiveness Development of Jirasgames, a.s. focuses on proposals leading to enhancing competitiveness and overall development of the company. The main aim of the thesis is to evaluate the current state of the company, which is done based on the theoretical background gained in specialized literature. The next aim is to propose solutions leading to competitiveness development and consequently evaluate its benefits
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