|
|
Role of brand in branding activities of Ice Hockey World Championship
Krejčová, Andrea ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Role of brand in branding activities of Ice Hockey World Championship Objectives: The aim of this thesis is to create a new archetype of brand of Ice Hockey World Championship. This archetype is based on results of qualitative research which is focused on perception of brand of Ice Hockey World Championship from last 11 years (2007-2017). Methods: Written and electronic questioning was used in research focused on the perception of brand of Ice Hockey World Championship. This research is very important part of the thesis. The theoretical part is based on the analysis of documents (theoretical reflection). Descriptive analysis was used in the analytical part. Results: Archetype of brand of Ice Hockey World Championship was created in the thesis. This archetype was named The Fair Guy and contains some basic values typical of ice hockey (e.g. fair play, friendship or respect). Keywords: archetype, logo, mascot
|
|
|
Brand Image Of Czech Olympic Team - CZECH TEAM
Čmucha, Jiří ; Voráček, Josef (advisor) ; Kindová, Alena (referee)
Title: Brand Image Of The Czech Olympic Team - CZECH TEAM Objectives: A main objective of bachelor thesis is creationing of a complex description of the brand image of the Czech Olympic Team - Czech Team. To achieve defined objective was necessary to determinate a profile of the brand, its origin, progress, functions, reasons or sense of the brand existence and brand identity. At the same time a quantitative research was executed finding out knowledge and awareness of the brand Czech Team among selected respondents and the brand personality was identified from the public view. Final part of thesis is dealt with an evaluation of results, recommendations and proposals improving the brand image of the Czech Olympic Team in the future. Methods: Information needed to create the general description of profile of the brand Czech Team was got from a representative of official marketing agency of the Czech Olympic Committee. The marketing research was carried out among selected respondents who obtained electronic questionnaires. Students of Czech universities were selected as the respondents. Keywords: brand, image, brand image, brand identity, brand personality, olympic emblem, logo, Czech Olympic Team, Czech Team, marketing research, interview, questionnaire
|
|
|
Unified visual identity of schools
Hejna, Martin ; Neumajer, Ondřej (advisor) ; Lustig, Stanislav (referee)
Bachelor thesis "Unified visual identity of schools deals with a visual presentation of elementary and secondary schools. Theoretical part explains a subject of the unified visual identity of schools and describes fundamental parts and phases of the creation. This section is written in the way it can serve as a manual for a right creation of the unified visual identity. On top of that, current situation of schools in this regard is thoroughly described and compared with international peers. Empiric part examines the existence of the unified visual identity in the Czech Republic. This part explores electronical materials of schools which can be a part of Corporate Identity and compares them with commercial entities. Another benefit is the draft of minimum graphic design manual for practical use in the school environment.
|
|
|
Studio Najbrt - History and Media Image of Graphic Design Studio
Daňová, Soňa ; Slanec, Jaroslav (advisor) ; Čeňková, Jana (referee)
The diploma thesis focuses on the leading Czech graphic studio Najbrt, its history, art work and media image. Its aim is to provide a comprehensive overview of its development from its foundation to the present day, and then to examine the studio's representation in the most read Czech print media through quantitative and qualitative content analysis. In the theoretical part, in addition to a historical summary of Studio Najbrt, the value of visual communication and a brief outline of the history of graphic design are presented. Furthermore, the individual components of a complex visual style, on the preparation and processing of which Studio Najbrt primarily focuses, are described. The theoretical basis for media representation of reality and its effects on the recipient are also presented, approached from a social constructivist perspective. The practical part contains the results of the analysis and presents how the selected media report on Studio Najbrt, what topics are most frequently mentioned in its context and how much space and attention is given to selected aspects of the studio or its works.
|
|
|
Czech Ice Hockey Brand
Kukačková, Nikola ; Ruda, Tomáš (advisor) ; Landa, Pavel (referee)
Title: Brand of Czech hockey Objectives: The main objective of this work is on the base of the results of the research to design usefull archetype of brand of Czech hockey and to approach and with following analysis data to describe rebranding. Methods: In the bachelor's thesis, there are used methods of qualitative and quantitative research. More specifically, the technique of in-depth interviews and electronic questioning. Descriptive analysis was used in the analytical part. Results: On the base of the results of the research was designed an Archetype of brand of Czech hockey. The final archetype was Hero. Next in my work was touched and closer discovered rebranding. Keywords: Archetype, Logo, Questionnaire
|
|
|
Vytvoření Corporate Designu pro restauraci Hostinec Mlýn v Dolní Lhotě
Flek, Viktor
Flek V.,Creating a corporate design for a restaurant Hostinec Mlyn in Dolni Lhota. Bachelor thesis. Brno 2016. The thesis focuses on creating corporate design for Hostinec Mlyn in Dolni Lhota. The aim of the thesis is to design a logo and graphic materials for the venue. The thesis contains basic theory, description of the current situation in Hostinec Mlyn, analysis of the competition and a design of new promotion. In the last part, the future of suggested promotion materials is discussed.
|
|
|
Návrh interiéru loftové kavárny a design atypického nábytkového prvku
Kočí, Nikola
The main goal of the work is to design interior of the café and the element of atypical furniture. Introduction contains description of non-residential premises and sales facility issues. The work is also focused on history of cafeteria, the current trends of cafés and the cafeterias in Šumperk. There is also theoretical knowledge, standards ergonomics, safety and other important issues which café environment requires. The second part mentions with selected café objects and describes solution of own-design café and atypical element of the bar counter. Part of the design is a treatise about the unified visual style of the café. Result of the work is the first sketches and ideas for the solution of the interior. The final design is demonstrated by visualizations and a reduced to 3D model.
|
|
|
Corporate design of DVS Inc.
Novikava, Maryia
This bachelor thesis is devoted to the phenomenon of corporate identity and its inalienable element corporate design. Thesis describes the process of creating corporate design for a company that is only going to enter the market. In addition, it focuses on the perception of the corporate visual style by the target audience of the enterprise, as well as the importance of the visual identity for the success of the firm.
|
|
|
Innovation of load test stand for electric drives
Martinek, Jan ; Marada, Tomáš (referee) ; Huzlík, Rostislav (advisor)
The theses presented proposes an innovation of load test stand for electric drives. It begins with a general overview of load test stand types, their manufacturers and measurement methods in load and no-load situations. Next part analyses current circuit diagram of the load test stand and its risks. This is followed by a proposal for innovation of the circuit diagram which is divided into electrical and control part using current load test stand and its mechanical parts. A wiring diagram is created, the control part is processed by the Logosoft program. The design is evaluated from the safety point of view and modified to meet applicable technical standards.
|
|
|
City branding of Czech regional capital cities
Jenček, Lubor ; Šifta, Miroslav (advisor) ; Šerý, Miloslav (referee)
Lubor JENČEK: City branding krajských měst v Česku Abstract This thesis deals with city branding of Czech regional capital cities. Its goal is to compare city branding of Czech regional capital cities and reveal a functional mechanism of city branding in practice. The theoretical framework of this thesis is based on the concept of branding, which is first discussed in general and later theoretically and practically expanded. Its functions in general are discussed. In the empirical part, the main research attention is dedicated to concepts of place branding and city branding on the case of the contemporary city branding of Czech regional capital cities The thesis aims to answer six research questions divided into three thematical groups - interpretation of Czech regional capital cities' brands, motivation for their creating and use, and the ways how to manage them. Answers to these questions should reveal actual condition of Czech city branding. A combination of qualitative and quantitative methods is used in this thesis. Data were acquired by questionnaire survey targeted at all Czech regional capital cities' representatives, and semi-structured interviews with representatives of four selected cities (Ostrava, Zlín, Plzeň and Ústí and Labem) as case studies. The results of the thesis can be applied in...
|
guest ::
