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Website Optimization Proposal for the Organization Based on Google Analytics
Sydorenko, Polina ; Matečná, Mária (referee) ; Luhan, Jan (advisor)
Diplomová práce se zaměřuje na návrh konfigurace nástrojů Google Analytics 4 pro digitální společnost v Brně. Práce je rozdělena do tří hlavních částí. První část zkoumá teoretické základy webové analytiky a jejích nástrojů. Druhá část zahrnuje analýzu aktuálního stavu konfigurace nástrojů pro analýzu webových stránek společnosti a provedení důkladné analýzy výkonnosti webu. Nakonec třetí část představuje návrh řešení odvozený z analýzy současného stavu a požadavků společnosti s aplikací teoretických konceptů probíraných v celé práci.
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On-line marketing communication
Nevřivá, Veronika ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The bachelor thesis focuses on the on-line marketing communication of the selected brand. The theoretical part defines the basic concepts, which are used in the analytical part. Based on the analyses and questionnaire survey, own proposals for online paid campaigns to increase the number of potential customers and sales are developed.
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Optimalizace webu zvolené společnosti
Krajčíková, Pavlína
Krajčíková, P. Web Page Optimization of Chosen Company. Bachelor thesis. Brno:Mendel University, 2022. The bachelor thesis deals with the issue of search engine optimization. The aim of this thesis is to create a proposal of design and website optimization in order to achieve a better search position and higher traffic using Google Analytics and other tools. Specific suggestions are based on the current state of the website and financially calculated.
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Evaluation of Google Ads Campaigns in Balance Club Brumlovka
Svobodová, Barbora ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Evaluation of Google Ads Campaigns in Balance Club Brumlovka Objectives: The main aim of this thesis is to propose improvements for the launched PPC campaigns in 2018 in Balance Club Brumlovka, which will lead to more efficient performance of the campaigns and eliminates the shortcomings in their setting. The partial goal is to propose a process for optimizing and evaluating campaigns for the future. Recommendations are based on interview and data analysis, focusing on strategy, campaign settings and performance, ad content, keyword selection, and campaign targeting. Methods: The thesis uses the semi-structured interview method and the analysis of secondary data method. The interview is conducted with the campaign manager. The analysis of secondary data is performed using the tools Google Ads and Google Analytics. Results: Recommendations for the club are specific steps and frequency of campaign optimization, clarification of campaign strategy and goal, tracking of new performance indicators, changing campaigns types, adding keywords and knowing the competition. In addition, is recommend setting up a new campaigns structure, sorting keywords, ad groups and campaigns, changing keyword matches, adding new ads, and editing their content, changing bid strategies and setting remarketing...
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Analysis of study applicants behavior on the website Faculty of Arts, Charles University in Prague.
Matička, Petr ; Souček, Martin (advisor) ; Jarolímková, Adéla (referee)
This thesis aims to clarify the issue of web analytics in general and at the same time offer its own analysis of Faculty of Arts of Charles University in Prague website. Each visitor leaves behind some trace - information that can be retrospectively analyzed and used for purely commercial purposes or for further improvement of the site. For purposes of my research I used two instruments. Analytical tool provided free of charge by Google - Google Analytics and method of questionnaires. With the first method I examined individuals interested in studying at the Faculty of Arts in a given period of time, which represents the period of the highest interest in terms of searching information about studies during academic year. The second method was then applied to narrower group interested in studying Information Studies and Librarianship during the preparatory course. Based on the analysis I came to conclusions that led to several final recommendations for possible website optimization.
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Analysis and Proposal of Digital Promotion of a Company
Balaščák, Martin ; Neuwirth, Bernard (referee) ; Luhan, Jan (advisor)
The bachelor's thesis focuses on defining the issue of Internet advertising. It specifies the methods of promotion on the Internet and tools for working with Internet advertising and its evaluation. It contains analyses of the current state and suggestions for improvements in the promotion of a particular company, which will be possible to implement in practice.
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On-line marketing communication
Skácelová, Pavlína ; Milichovský, František (referee) ; Schüller, David (advisor)
The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designed online marketing communication using search engine marketing.
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Analytický nástroj k vyhodnocení marketingové kampaně
Škorpilová, Iveta
This bachelor's thesis deals with web analytics. The main goal of this thesis is design and implementation of a web analytics tool that combines web analytics from Facebook Insights and Google Analytics to track a success of the upcoming marketing campaign at Kentico. An analysis of existing available analytical tools is also a part of the paper. The work also covers the latest web technologies, including Node.js and Slim framework, among others. Secondary goal of the thesis is a landing page proposal for this marketing campaign and its subsequent A/B testing.
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Internetová propagace společnosti Escargots
Predná, Kamila
Predna K., Internet promotion for the Escargots company, Bachelor thesis. Brno: Mendel University, 2019. Bachelor thesis deals with a proposal of an online promotion for the Escargots company. The main goal is to propose an online marketing campaign based on a situational analysis for reaching potential customers and increasing brand awareness. The inner analysis is performed applying the McKinsey’s 7S model, the outer analysis is performed utilising the Porter’s Five Forces model, Google Analytics tools were also used in the thesis. The result of the analysis is a proposal for a marketing campaign. The campaign includes a financial plan and time-bound for Google search engine marketing and Facebook. The proposal concludes with a discussion of the gained results and recommended changes
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