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The perception of crisis communication via social networks by subculture of university students
Kroupa, Pavel ; Opatrný, Martin (advisor) ; Černík, Roman (referee)
The subject of my thesis is perception of crisis communication through social network. The aim of this work is to verify the connection and context between social network, interpretation and risk evaluation. The first theoretical part deals on the research of appropriate literature and defines key words like perception of information, communication, crisis communication, social medias and social networks. It also analyses the structure and communication process, types of communication, theoretical models of crisis communication, instruments of crisis communication and social networks themselves such as Twitter and Facebook. The theoretical part is the basis of the empirical part, which describes the realization of the research among college students. Stated hypotheses lead to the formulation of research questions and build the questionnaire. The questions in the questionnaire are built to verify that the high number of shared posts, sharing a particular user or a large number of controversial comments to that contribution may be related to the interpretation and evaluation of the crisis. It is emerging from the research that the high amount of sharing a post and the concrete person who shares this post has influence on the interpretation and evaluation of the risk. Benefit of this work is the fact that...
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Crisis Communication of Prague ZOO after the Floods in the Years 2002 and 2013: Comparative Study
Šťastná, Ema ; Dolanský, Pavel (advisor) ; Klimeš, David (referee)
The Bachelor thesis ‚Crisis Communication of Prague Zoo after the Floods in the Years 2002 and 2013: Comparative Study' concerns with the analysis of the principles, tools and the messages used in communication campaigns of Prague Zoo in connection with the floods in the years 2002 and 2013. Firstly, the theoretical framework is defined based on the description of particular key elements, principles and phases of communication process. Additionally, the thesis shortly discusses the phenomenon of volunteering and philanthropy in the Czech Republic. Focusing on particular communication campaigns of Prague Zoo, the above-mentioned elements are further analysed with respect to the context of the situation during which both campaigns were carried out. It concerns with the content of the messages, roles of the communicators, tools used in the campaigns, communication aiming at stakeholders or the techniques of addressing and organising volunteers. In the conclusion, the effectiveness of both applied crisis communications is compared and the analogy, progress or changes therein are identified.
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Fail marketing, a marketing technique of planned crisis communication
Kolek, Ondřej ; Hejlová, Denisa (advisor) ; Strielkowski, Wadim (referee)
The aim of the bachelor thesis "Fail marketing, marketing technique of planned crisis communication" is a describtion of a theoretical foundation of working mechanics this marketing technique posseses with use of case studies and confirmation or disproof of technique's existence. Theoretical basis consists of a detail analysis of crisis communication, spin doctoring and customer psychology. Communication activies of McDonald's ČR spol. s. r. o. and Domino's Pizza, Inc., which caused or used negative tone of its communication, are analyzed in detail in case studies. These contrasting campaigns in addition to the theoretical basis of fail marketing create a part of this thesis in which a mix of communication activities and guidelines for the existence of fail marketing is created. The thesis also consists of an analysis, whether do fail marketing activities exist and if so, its purpose is to be a manual for commercial subjects on how to use the technique of fail marketing and also as an informational material for customers to identify this technique.
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Crisis comunication of zoological gardens
Šťastný, Michal ; Dolanský, Pavel (advisor) ; Šoltys, Otakar (referee)
Zoological gardens play an important role in conservation and preservation of wildlife nowadays. Building a positive image and trust of the public is very important for them to be able to work on this mission. Providing the public with up-to-date and positive information about what goes on within the organisation helps keeping up or even increasing visitor numbers. Press staff of the zoos use a set of simple marketing tools to turn some of their animals into iconic celebrities. On the other hand, zoos have their fair share of crisis situations such as the loss or escape of animals, natural disasters, injuries to staff or visitors, loss of trust or increasing entrance fees. This thesis analyses a number of such important crises in Czech zoos using qualitative analysis methods and offers some solutions that might diminish the impact of similar situations in future.
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The Crisis Communication of the Government of the Czech Republic during the Bootleg Alcohol Affair in 2012
Hájek, Lukáš ; Shavit, Anna (advisor) ; Klimeš, David (referee)
Bachelor's thesis The Crisis Communication of the Czech Cabinet During the Bootleg Methyl Alcohol Affair of 2012 deals with the case study of the governmental institution's crisis communication during the unprecedented crisis. The theoretical background of a crisis communication is described in the first part of the thesis by several native Czech and foreign crisis communication experts. The image of an ideal crisis communication model is described by the findings of their studies and the conclusions drawn for them. The ideal crisis communication model defines the proper communication process and communication strategies for each phase. Then the thesis analyses the role of the Czech Cabinet, the main player of the crisis, and its communication structure. The unprecedented crisis of the so-called the bootleg methyl alcohol affair, is also described. Furthermore the thesis deals with the crisis communication of the Czech Cabinet and its governmental departments by analysis of communication outputs. The media reflection on the communication outputs of the Czech Cabinet is also delineated. In the end the crisis communication is judged by its success and by comparison to the conclusions of crisis communication specialists. The evaluation is accompanied by specific suggestions for improvement of the...
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Analysis of Crisis Communication in Retail Chains
Pralovszká, Sára ; Ivan, Michal (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on an analysis of crisis communication in food retail chains, using pragmatic linguistic methods. In the theoretical part I deal with speech acts theory from the viewpoint of John L. Austin and Emile Benveniste, Grice's Cooperative Principles and the Theory of Argumentation. I use all these methods in analyzing press releases published by retail chains in the case of a negative food affair. I am therefore interested in the way those linguistic tools are used by the authors in the press releases in order to communicate most effectively in a time of crisis, so as to prevent the loss of either costumers or the good name of the company. I will also focus on the most frequent mistakes made by the authors of press releases. The aim of my thesis is to find out whether it is possible to find some repetitive mechanisms used in the communication of different crisis topics. The main hypothesis is that although there are different crisis situations which need to be communicated, communication methods used in individual press releases are similar and they often recur. Key words: pragmatics, speech acts, cooperative principles, argumentation, crisis communication, food affair, press release.
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Crisis argumentation during the press conferencies of government by using grice's maxims
Březinová, Markéta ; Šoltys, Otakar (advisor) ; Kučera, Štěpán (referee)
Submitted bachelor thesis focuses on the crisis communication in politics and on Grice's maxims applied there. In its theoretical part the thesis analyses the terms crisis and crisis communication. It sets the criteria on which the recognition of crisis is based, as well as it offers theories on how one should create and use arguments in these particular situations. Besides that, the thesis also evaluates general argumentation skills used by politicians during unfavourable times and compare them with principles Paul Grice defined as the base for successful communication. The theoretical part hence furthermore describes Grice's maxims, as well as it monitors Czech politics in selected period and necessary context. Second part of the thesis uses semiotic analysis to examine press conference speeches of selected politicians during the government crisis in March and April 2012 and searches for Grice's maxims used there. It also notices the use of language and the character reflection in their speech. With all that, the thesis fills in the gap in Czech literature focused on effective crisis communication in politics.
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Communication Strategies of the Prague State Opera House 2010/2011
Hädler, Victoria ; Halada, Jan (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis "The communication strategies of the Prague State Opera House between the years 2010/2011 deals with the advertising tools by which this institution presents itself to the public. This topic is brought into a larger context of the field of art marketing and its current situation in our country and abroad. It deals with the specific features of the "theatre"market and the narrow target audience. It encompasses an analysis of the negative and positive aspects of the applied advertising techniques and comes up with new solutions with regard to the new trends in communication. The Prague State Opera house is an important part of the cultural riches of the Czech Republic and its present unstable situation is a result of the current bad positioning and the global cultural situation of today's modern society. The fundamental element of this dissertation is the description and analysis of the crisis management of the State Opera Prague and the description of its subsequent union with the National Theatre. The dissertation furthermore pinpoints the funding of cultural institutions in Czech Republic and the growing trend to achieve financial self sufficiency. The conclusion deals with the overall efficacy of the chosen communicational mode and furthermore contains the evaluation of the...
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Spin Doctoring - analysis of persuasive techniques of manipulation with public opinion
Vozková, Markéta ; Švantner, Martin (advisor) ; Kladný, Tomáš (referee)
The aim of this paper is to present a critical reflexive analysis of spin doctoring in the Euro-Atlantic area. We aim to determine whether a spin doctor use the knowledge of semiotics, media studies, public relations, political communication and rhetoric for the practice of crisis communications. This text puts this kind of manipulative communication into historical perspective and monitors its application in social communication of contemporary Western society. With the support of current thinking on this persuasive communication, we would like to explore various methods and techniques of spin doctoring. We try to identify and analyse various sign systems, specific channels and media that are used in the practice of spin doctoring. We attempt a comparison of these communication channels in relation to the effectiveness of the persuasion. We focus on the era of new media (last 20 years) and the consequences of these developmental processes, and effects on the agenda of media (problem of agenda setting). The subject of our interest is also the influence of increasing number of people who have access to World Wide Web. We study individuals' participation in the democratic process. We believe that the advent of new media caused a reconfiguration of participation in democracy, but we think, that new...
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