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Analysis of tourism services in the Jindřichův Hradec region
HÁLA TREJBALOVÁ, Eva
Pointing out importance to level of tourism services was the main object of my bachelor work. First part is oriented to definition fundamental tourist services. Term such as travel trade, tourism, tourist or sightseer, tourism services, marketing and marketing mix are defined. Many analyses were show round. Analysis of region staking out the Jindřichův Hradec region from geographical, economical, social, technological, political and other aspects (stand-points). Analysis of tourism services defines particular services and level of tourism services in surveyed region. Questionnaire investigation was shown round for complete analyses. Each of analyses was worked up and outcome of analyses was executed. Transportation infrastructure is lack of surveyed region. Level of drive way is insufficient. Transport services from Jindřichův Hradec to Červená Lhota are poor. Proposal was made for better offer and improvement magnetism. This proposal suggested frequent bus services from Jindřichův Hradec to Červená Lhota, especially at the weekend and in summer season. Upon this proposal was marketing mix applied. All the work was summarized in conclusion.
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Tourist information network for tourism development in the area of VMA Microregion VENKOV
HIENLOVÁ, Monika
The goal of the Diploma theses was to suggest The Information Touristic Network (TIN) for tourism development in Microregion VENKOV based on the analysis of the area. The base of the dissertation consits of five information centers and five information places in total of 10 Microregion VENKOV municipalities. The whole network will be coordinated by certified information centre placed in Mlada Vozice through the internet information system. By realisation of TIN will be established the convenient conditions for sustainable touristic development of the area.
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Product of tourism in the tourist information centre in Benešov
HEJNÁ, Lucie
The theme of the bachelor work is {\clqq}Product of tourism in the tourist information centre in Benešov``. It was analyzed the Benešovsko region located near the capital city Prague. The region serves mainly to one-day visitors of significant cultural monuments. Own chosen area includes area between municipalities Neveklov and Český Šternberk inclusive of the city Benešov and the chateau Konopiště. The aim of this bachelor work is analysis of natural and social tourist aims of Benešovsko region, marketing research of the offer and the demand of products in the Tourist information centre Benešov and creation of new tourist product on the basis of actual demand of visitors of the Tourist information centre. This marketing research was realized in the Tourist information centre Benešov and at its visitors. The chateau Konopiště and the castle Český Šternberk belong to one of the most attractive aims of tourists not only within the chosen area, but even within the whole Benešovsko region. That is why the comparison of visit rate development, their confrontation and final recommendation for increase of their visit rate both of monuments. The result of the marketing research is interest of tourists in creation of new cycling route. Therefore the new cycling route going through the chateau natural park Konopiště, along Konopiště pond, a few small monuments of regional significance to the chateau Konopiště was proposed. The advertising brochure ``Cycling countryside Ferdinand d´Este circuit{\crqq} was created as a tip for one-day cycling trip. Then the proposal of promotion of the combination of the cycling route with existing cycling route from Benešov to the castle Český Šternberk was proposed with the aim to extend the stay of visitors in the region. Then several proposals to increase services of the Tourist information centre in Benešov.
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The support of tourism development in the chosen region
DENEROVÁ, Tereza
Téma bakalářské práce je "Podpora cestovního ruchu na Znojemsku". Bylo vymezeno a charakterizováno území Znojemska. Byly zanalyzovány složky primární a sekundární nabídky, které jsou využívány návštěvníky Znojemska. Předpoklady pro cestovní ruch se ukazují nejen na množství vinic a nezapomenutelné kráse přírody, ale i na významnosti kulturně-historických památek. Dále byla provedena analýza potřeb a požadavků návštěvníků Znojemska. Formou dotazníkového šetření byly vyvozeny závěry a provedeno jejich vyhodnocení.
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Tourism product in tourism infocentre in Třebíč
RŮŽIČKOVÁ, Žaneta
The main goal of this dissertation was to analyze and evaluate the tourist trade products of the tourist information centre KVIZ Třebíč and pursuant to this destination{\crq}s visitors{\crq} demand to propose a new tourist trade product apt for KVIZ Třebíč.Pursuant to the demand estimation and the analysis of the current situation of the tourist trade in this destination propose a new products. Then chose and elaborate one of them.
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Current situation and the prerequisities for new products in tourism in DSMO Mikroregion Venkov area
JAREŠOVÁ, Jiřina
The purpose of this bachelor work is the analysis of the present state and prerequisites of the creation of the new products in the tourist trade segment in DSMO Mikroregion Venkov area. The region disposes enough primary offer in the tourist trade segment and mainly in the historic cultural segments and the beauties of nature. All these allow the tourist wide spectrum of the trips to the surround area, mainly one-day trips. We can anticipate, that a product {\clqq}Za krásami DSMO Mikroregionu Venkov {--} vybraná část {--} okolí Chýnova směr přírodní park Polánka`` my help to increase the visit rate of the region. In my opinion we can say, that the region we are describing in my work is very attractive locality for the development of the tourist trade, because of the analysis of the information from different information sources and also the dates from personal appointments. There is a high potential, which one if good used, my essentially influence the level of the tourist trade in the current region. After the conclusion of my personal appointments and interviews with visitors of the current region is the area valuated very positively and it is important impulsion for the development and improvement of the touristic trade.
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Southeast Asia as a new tourist destination
Dvořáková, Lucie ; Petrů, Zdenka (advisor) ; Straková, Ivana (referee)
The bachelor thesis is dealing with the development of tourism industry in South east Asia. Its goal is to asses not only the evolution of individual Southeast Asian countries but also to analyse its place within the world tourism framework. In the Czech literature, much has been published about Southeast Asian economy as a whole, but tourism industry, as a key sector of the economy has been neglected. This thesis therefore defines Southeast Asia as a tourist destination and also analyses its specialities and determines development trends, focusing on the period from the beginning of 1990 up to present. Both domestic and incoming tourism has been analysed, as they are both components of tourism in the destination. The thesis presents "Asian tygers" as newly emerged destinations, where tourism industry growth in the 1990s often exceeded 30% Y-o-Y.
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Possibilities of development mountain ski resort for also summer resort
Hromadová, Katarína ; Indrová, Jarmila (advisor) ; Dobrota, Miroslav (referee)
The aim of the thesis is to project possibilities of expansion of winter season resort to a summer season resort. The work aims at mountain ski resort and the development of its further activities for summer season. The particular example on which is this development adopted is mountain ski resort Donovaly. For particular projects was used theoretical knowledge of marketing and its tools. Theoretical analysis follows that the best way how to develop present-day's destinations is complex management. There are created destination management organizations for this purpose. It was used resort's analysis focused on basic requirements of tourism to process the project. Further development of the resort is based on these basic requirements of tourism. The analysis includes also customers' questionnaire survey. Theoretical knowledge and analysis are translated into practical projects of development possibilities of ski resort Donovaly to become also a summer resort of tourism.
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