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Content based websites analytics
Hejl, Radomír ; Mittner, Jan (advisor) ; Buchalcevová, Alena (referee)
The thesis deals with web analytics of content based websites. Its primary aim is to design metrics of a web analysis and range of the metrics. This allows a proprietor of the content based websites to evaluate the state of the web and also its changes. The following is a practical example of handling website metrics and how to evaluate a web redesign with the help of these metrics. The first and second chapter lists literature of web analysis and specifies a purpose of the thesis and its target group. In the paragraphs that follow, I explain the theoretical starting-points and major concepts in further detail. In the third chapter I describe the main targets of content based websites because con-sequently defined metrics should reflect these targets and aim for them. Then I underline some specific problems of content based websites analysis. The fifth chapter forms the crux of this work. First, I define right metrics and then present the very design of metrics for analysis of content based websites. The proposed metrics describe interpretation of values, possibilities of segmentation and also relation to other metrics. In the fifth chapter there is an example of some metrics applied to real data of two content based websites with a description of how to work with these metrics.
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The Use of Google Analytics in an E-shop
Jansa, Marek ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
This thesis is focused on detailed description of the Web analytics tool Google Analytics and its use in improving attendance and competitiveness of Dobra vína company's e-shop. The aim is to propose measures that will increase sales of offered products. The measures were designed combining the analysis of web content, technical analysis of the web and the data obtained using Google Analytics. The thesis provides updated information on setting up Google Analytics: important changes that had taken place recently among which the transition to asynchronous syntax. These haven't been yet summarized in any other similar work. It also brings its own perspective on the use of information from Google Analytics to improve the performance of Internet business. The thesis presents the web analytics and the tool Google Analytics in general; it describes the setup and customization of the tracking code and finally it provides a short guide on how to read the visualized data. In the practical part it explores the web content of the Dobra vína's site and its technical aspects, after this it presents the specific settings of Google Analytics for the site and the final chapters analyze the data obtained from Google Analytics and propose adequate measures to take.
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Conversion \vyraz{N>A} in contemporary Italian
VRBATOVÁ, Petra
The aim of the diploma thesis is to describe a problematic state of the components N-N/N-A. The introduction part describes how the conversion is elaborated in literature and how offen we can find it in contemporary italian language. Following terms, related to the conversion subject, are defined: transposition, zero derivation and juxtaposition. In addition, the paper focuses on relation between elements N-N and N-A significantly. Existing tests, based on which the researched elements are categorized into compounds N-N or syntagmas N-A, were evaluated and new tests for description of these elements were defined. Dictionary Zingarelli was used for the excerption of words, the function of which could be both noun and adjective. Characteristics of words obtained, the subordinate article function, were verified in italian corpora itWaC. In conclusion, complex overview of the phrase type N-N and N-A, the second element of which passed transcategorization phenomena, was given.
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Issues of economical utilization of industrial monuments
Bok, Jan ; Kouba, Vojtěch (advisor) ; Hucková, Barbara (referee)
Thesis is focused on the phenomenon of industrial heritage. It deals with socio-cultural impact of industrialization on 19th century. It defines and classifies tangible evidence of those times. Supported by relevant literature it widens the knowledge of the theme of industrial heritage. Other main objective of the thesis is to define the concept of "industrial" in relation with arts and aesthetics of industrial heritage, proving the possibility of pure aesthetic contemplation by industrial themes and later applying of these findings in new economical use of abandoned structures. Apart from poll results there are also some photographs included which provide an insight on author's own aesthetic view on industrial heritage.
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Entities that account according to IFRS and the method of the assessment of corporate income tax base
Hanzlíková, Jitka ; Skálová, Jana (advisor)
This bachelor thesis treats of the assessment of corporate income tax base the entities that account according to IFRS in Czech Republic. In the introduction (1. chapter), I shortly attend to two models of the accounting regulation, qualitative characteristics of new Conceptual framework and the difference between IFRS issued by IASB and the ones accepted in EU. In the second chapter, I treat of the regulation of accounting in Czech Republic and entities that account by IFRS. The biggest focus is directed to the amendment of accounting law no. 563/1991 Sb. in term of IFRS. In the third chapter, I bring out the specific method of assessment of corporate income tax base, solutions of practical procedures between IFRS and taxation (particular models), thereinafter the possibilities of conversion in various levels and then chosen differences between IFRS and Czech accounting standards. The practical part is dedicated to a survey in chosen companies Pražské služby and Credium. In the conclusion, I summarize my knowledge I have obtained during writing my bachelor thesis - the advantages and disadvantages of the implementation of IFRS in a company.
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Local on-line marketing
Šimůnková, Tereza ; Sedláček, Jiří (advisor) ; Nový, Marek (referee)
This Master thesis is devoted to the local marketing on-line of the small and medium businesses (SMEs). The aim of this thesis is to provide SMEs with suggestions for local marketing on the internet with respect to their limited budget. The outputs of the survey which deals with local search show how users search for services (products) on-line and how they use a location in the search queries. The results appearing on the first page (SERP) were analyzed with special focus on the listings from Google Places. Such listings can significantly influence the businesses visibility and conversion rate on-line.
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The effect of a cultural institution on the social and cultural development within it´s neighbourhood
Poláchová, Nikola ; Tyslová, Irena (advisor) ; Juračková, Simona (referee)
The Bachelor's Thesis focuses on the possibility of a direct link between the social and cultural development within the neighbourhood of a cultural institution and the development of the institution itself. The evaluation is based on the comparison among the elements which have appeared in connection with two iconic cultural institutions -- Tate Modern and Guggenheim Museum Bilbao. The elements are attractiveness for the international visitors, the amount of public income, the conversion of industrial heritage, participation in strategic regeneration plan of the area and the clustering of creative enterprises. These elements are applied on the evaluation of a link between the current development of a postindustrial quarter Dolní Holešovice and the existence of DOX Centre for Contemporary Art.
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