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Proposal of Communication Mix of the Company GEODIS Brno
Křížová, Michaela ; Kalášek, Karel (referee) ; Novák, Petr (advisor)
This thesis describes the design of the communication mix of the geodetic company GEODIS BRNO. The first part deals with the teoretical knowledge of marketing, communication tools and communication mix. It also analyzes the current status of the company in society and its shortcomings. It focuses, in detail on the tools of communication mix used by GEODIS BRNO. In the last section suggest of an optimal solution and an evaluation of the companies its contribution to society are given.
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Marketing Strategy Project Proposal for Small and Medium Enterprises
Takács, Jan ; Mráček, Pavel (referee) ; Kruntorádová, Markéta (advisor)
Bachelor´s thesis analyse and systematize complete process of marketing strategy creation. With the help of concrete examples of marketing projects, we will create a diagram which demonstrates marketing strategy course and gives options to make a free decision. The main goal of the thesis is to simplify and streamline implementation of marketing strategy into small and medium businesses. In bachelor thesis we will also find a concrete examples of marketing strategies for various clients and projects including visual materials and projected solutions.
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Proposal of Development of Marketing Communication of Graphic Studio
Štěpánek, Petr ; Hašek, Petr (referee) ; Zich, Robert (advisor)
This bachelors thesis tells about marketing communication development of a graphic design studio. The first section describes the species of communication and tools of the marketing mix. In the following section of analysis, I try to analyze the current state of marketing communication in this graphic design studio and in the last section I create a proposal of a solution, which would lead to its development.
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The Information System Development for the Protected Workshop
Jelínek, Marek ; Pfliegler, Petr (referee) ; Videcká, Zdeňka (advisor)
The object of this labor is to analyze of business processes and design an information system for support the cleaning services in sheltered workshops by Service Company s.r.o The result of this detailed analysis is the necessary basic for the design of an information system which respects the current model of the existing operations and also removes some of the shortcomings. Executed proposal also specifies the user access to the information system. Proposal defines the functions of modules, relationships and access to data. The proposal also specifies for all data flow and data warehouses. In the final stage is made a proposal of next action.
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Improvement of Communication System for Company
Studenčík, Radek ; Jurák, Tomáš (referee) ; Ondrák, Viktor (advisor)
This bachelor work describes how to design communication system for a real company. It analyzes current state and proposes suitable economical and technical solution. Depicts various communication systems together with their advantages. For videoconferencing and telepresence which are key topics of this work goes into greater details. At the end optimal solution for this company is proposed and its benefits are evaluated.
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