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The Communication of Corporate Values in the Algotech Company
Koutníková, Martina ; Králová, Tereza (advisor) ; Housková, Alena (referee)
The thesis focuses on corporate values and their communication to employees in the Algotech company. The theoretical part of my thesis deals with the communication process and internal communication. Furthermore, the corporate values and its importance to the organizational culture are characterized there. In the practical part, the analyses of internal communication channels and of corporate values in the Algotech company are carried out. On the basis of the analyses, a way of communicating corporate values in the Algotech company effectively is proposed.
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Product photography as a marketing tool
Hromasová, Vladěna ; Horný, Stanislav (advisor) ; Čermák, Jiří (referee)
The aim of this bachelor's thesis "Product photography as a marketing tool" is to point out the fact that the perfect product photography attract attention and that they are many times the reason for buying the product itself. Oftentimes it is not about theconsumers' ownership needs, but about their various emotional aspects and the fact that people generally like to identify themselves either with their idols, or with the vision of being better. Consumersthus leave themselves easily manipulated by it and variety of marketing agencies take advantages of it. However, hardly anybody realize that the final photography is the result of several hours of carefully thought work. Although, what is important is that the product photography is from the very beginning created with the aim to attract and sell. Due to this fact I look at the product photography as an marketing hence communication tool whose main task is to evoke emotions. Next aim of this thesis is the public survey which is to reveal how the consumers perceive and see product photography. In the practical part of this thesis I focus on the actual taking of advertising photography from four areas that are most close to me. Then I create a fictitious order to create a cover for D&D magazine and get the feedbacks through the questionnaire and from a professional itself -- the photographer.
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Communication in information society
Fridel, Václav ; Řezníček, Václav (advisor) ; Čermák, Radim (referee)
This bachelor thesis deals with contemporary interpersonal communication focusing on communication on the Internet. For the correct understanding of contexts a number of terms important for this issue are defined. The first defined term is information. The definition of information also solves the problem of confusing the terms data with knowledge and vice versa. The term information is used for explaining the contemporary communication along with its basic contexts. The next defined terms are Internet and cyberspace and also the relationship between them. In the following part all of these terms are used in solving specific problems, e.g. confusion of the terms information and communication, discussion about selected means of enabling the modern indirect communication and also criticism of knowledge and education in the context of information society. The issue of disinformation is also solved. The main aim of this work is to discuss and assess the current status of the communication on the Internet, its benefits and risks and also propose solutions for improvement. This bachelor thesis uses the research method, the method of analysis, the method of description and also the method of data collection in the form of a published survey which was created specifically for this bachelor thesis and the last used method is a SWOT analysis with a proposal of assessment of the current status. An example of the final results is the fact, that the Internet has some negative impacts in the field of interpersonal communication and not only users should be aware of it.
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Analysis of the Communication Strategy of Hervis Sport a móda s.r.o.
Hronová, Blanka ; Chylíková, Hana (advisor) ; Marčenková, Natálie (referee)
This final thesis deals with the communication strategy of Hervis Sport a móda s. r. o. The first part provides a theoretical framework for marketing communication, explains concepts such as marketing process management, marketing mix, communication mix and new trends in communication. The aim of this thesis is to suggest a new communication strategy based on analysis of current communication of Hervis and results of conducted survey. Description of Hervis is included in terms of its history, the international presence of Hervis subsidiaries, the contemporary marketing mix and the identification of Hervis' competitors.
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Communication in a Selected Company
PIŠTĚLÁKOVÁ, Veronika
The aim of the thesis is to evaluate the communication in a selected company and to suggest its improvement. I described communications and communication process in the theoretical part. The practical part represent overall communication process in the organization, which is Hervis sport a móda s. r. o. The analysis is based on an interview with branch manager and employees, research and on the author´s observation in the branch in Příbram. The final part of the thesis presents overall communication process in the company. It also proposes actions leading to improvement of efficiency of communication.
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Managerial Communication in the selected company
KŘISTKOVÁ, Monika
The aim of my thesis was to analyze the communication of an manager on two departments in a company I have chosen. The company I have chosen for my research was UniCall Communication Group, s.r.o. I had to find out how big role the personality type of a manager plays in a communication, then to evaluate the current status and at least to suggest changes that will lead to improvement.
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External environment of the company
ŠTĚRBOVÁ, Petra
This thesis was focused on the theme: External environment of the company. The business was chosen during the preparation and give me necessary information. Researched business called Aerosol ? Service Ltd., place of business is in central Bohemian (Pletený Újezd). The main products of the company are polyurethane foams. This dissertation was divided into three pillars. The first pillar was oriented of the external surroundings of company. These surroundings were adequately described. The next step was survey, because was needed to profile customer satisfaction. Another important step was to analyze the strongest and closest competitors on the market. The second pillar was focused on farther surroundings professionally called macro surroundings. This part has been described by STEP analysis. From this analysis was evaluated several most fundamental and long-term factors. The last pillar was focused on foreign trade, which is for company the most important. 85 % of the all production goes abroad. Here was analyzed market of European Union and final effect was chosen two best companies according to set criteria to begin new business possibilities. The main object of the thesis was to analyze the external environment of the company. In my opinion, the main object fulfilled. New findings were found in the external environment, and they are designed to changes and recommendations.
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How do differences between roles of men and women influence consumer behavior
Strašáková, Lenka ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
The main aim of this thesis is to observe dissimilarities between men and women. My survey is focused on differences among men and women especially in areas of perception of media, spending of free time, relation to some kinds of products and overall position of the men and women in the society. Methods that are used in this thesis are analysis of MML-TGI data, content analysis of television advertisings and interview. Results of all the three methods are summarized and evaluated in the end.
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Strategic planning in marketing communications
Krátký, Ondřej ; Malý, Josef (advisor) ; Halík, Jaroslav (referee)
Today, everybody is subject to plenty of communication messages. Because of this situation firms' task becomes more difficult in finding new ways of contact with their customers. That is to say that current communication channels are glutted. This diploma thesis argues an origin of a successful communication strategy, the reason for growing importance of strategic planning and also how the communication strategy fits into a hierarchy of company processes. This thesis also contains a more detailed analysis of Integrated Marketing Communications concept (IMC) as a means of effective communication with not only chosen target audience, but also with company employees and the others concerned. Theoretical conclusions are accompanied by opinions of prominent communications experts from agencies participating in Asociace komunikačních agentur (The Association of communication agencies). These views are concerning development of communication planning under Czech conditions, practical utility of IMC and actual trends in marketing communications practice with regards to current economic situation.
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