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The analysis of buying terms and consumer behaviour in the town of Klasterec nad Ohri
Havránková, Irena ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The bachelor thesis analyses buying terms and consumer behaviour in the town of Klasterec nad Ohri. The thesis focuses on the range of foodstuffs. The first chapter briefly characterizes the town of Klasterec and its surroundings. The next chapter deals with the retail network of the town and describes the particular types of retail units of a larger size. In the third chapter the current shopping trends of the consumer behaviour in the Czech Republic are outlined. The last part of the thesis is devoted to the results of the questionnaire which are compared with the nationwide trends.
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Consumer Identity
Young, Melissa Marie ; Halík, Jaroslav (advisor) ; Král, Petr (referee)
The purpose of this thesis is to prove that despite consumers' impression that they are alone in deciding their consumption decision they are wrong. Consumers are manipulated on various levels by marketers. It is the marketer who decides what consumer identities should be created. Consumers are persuaded by marketers on different levels beginning with consumers' needs. Marketers begin by appealing to consumer drives, motivations and emotions to persuade their consumers to purchase their brand. On a more in-depth level marketers manipulate consumers by using a variety of human behaviour learning strategies to sway consumers' purchasing decisions. In addition, marketers use various environmental and social-environmental influences to control their consumers. Lastly, a practical example illustrating the multinational corporation Nike is used, to prove that marketers are aware of these different methods and use them to manipulate consumers. In the end of this paper it is very obvious that consumers are easily persuade by marketers. A consumer is only the puppet while the marketer is the puppet string master.
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Factors influencing Consumer Behaviour on the Czech Market
Hasan, Maher Mohamad ; Král, Petr (advisor) ; Cook, Gina (referee)
The important problems for marketing companies in the Czech Republic are how to exposure determinants that lead consumer to decision of buying certain products and which factors influence the consumer purchasing, Through this, Czech marketing companies can understand deeply their consumer behaviour and issue suitable strategies so they can develop their companies and whole industry more. The objective of the study is: To exploit the factors that influence buying decision when buying certain product (water) for young consumers in the Czech market. This thesis contributes to the current academic research through; 1. It can identify the factors affecting the consumer behaviour in the Czech market for a certain product. 2. It can contribute to the next academic research as a reference. 3. Researches can use the findings to gain deep understanding of the consumer decision when buying certain product categories in the Czech Republic.
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The particularities of doing business on the Chinese market
Babická, Zuzana ; Machková, Hana (advisor) ; Švábková, Eva (referee)
This thesis depicts and clarifies the consumer behaviour of the Chinese. It primarily focuses on current trends and new opportunities arising on the Chinese market. It enables the reader to gain initial knowledge on this topic and to understand the basic concept of a sucessful marketing strategy for China. The thesis also briefly describes the particularities of business negotiation and trade with the Chinese in order to provide a more complex view on doing business in this country.
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The analysis of consumer buying behaviour and shops availability in the town of Vimperk
Straková, Tereza ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The main priority of the universally used marketing concept is to define and satisfy customer needs. The analysis of consumer buying behaviour exactly helps us to understand it. The aim of this study was to define the shopping behavior of the population of the city Vimperk. Parts of the analysis were to find out where the inhabitants of the city and his neighbourhood shop, give reasons to their purchase in the selected location, eventually compare the observed facts to the nationwide trends and to assess the level of shops availability in the city.
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The analysis of consumer behaviour and buying terms in the town of Kutná Hora
Šťastná, Věra ; Cimler, Petr (advisor) ; Turnerová, Lenka (referee)
The bachelor thesis analyses consumer behaviour and buying terms in the town of Kutná Hora. The thesis deals with the situation in retail in the area of groceries. In the introduction the theme of the thesis is presented, the aim of the thesis is determined and the hypotheses are set. The town of Kutná Hora and its surroundings are characterised in the first chapter. The description of commercial facilities in the town follows then. Retail units of larger size are presented more closely. In the third chapter the results of the realized questionnaire are interpreted. The outputs of the questionnaire are summarized and analysed in the conclusion and the set hypotheses are evaluated at the same time.
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Economic analysis of size effect of meal vouchers on peoples' obesity
Doležalová, Kateřina ; Písař, Pavel (advisor) ; Ježek, Tomáš (referee)
The object of this thesis is a size effect assessment of meal vouchers on peoples' obesity. The thesis theoretically analyses the effects and consequences of meal voucher use on the commoner-consumer in terms of consumer choice, the conditions under which decisions are made, consumer theory, and other factors and effects that have a decisive influence on consumer behavior. The thesis refers to individual "hazard" factors, which may be significant stimuli, which impact consumers (including indirectly), and on the basis of which obesity genesis may (but need not) occur. Finally, the thesis concentrates on the issue of the efficiency and effectiveness of specific state regulation in this area.
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Factors influencing students of universities in Czech Republic while choosing their holiday
Jadroňová, Daniela ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Youth represents the most rapidly growing segment of travellers in the world tourism. Students enjoy travelling due to creating new social bonds with other people, discovering other parts of the world, learning something new about different cultures and having experience they haven't dreamt of. Each student is unique. However, there are factors that influence all of them. The first part of this project was to interpret main determinants and youth segment. The second part consists of questionnaire with answers received from different students. And last of all, third part represents the analysis of the interaction of the factors that influence young people in Czech Republic.
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Features of social stratification in consumer behaviour
Malecká, Eva ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
This bachelor thesis tries to show the importance of social stratification for marketing. There are explained causes of different consumer behaviour of particular social classes. The research "Market&Media&Lifestyle -- TGI", done by company Median, maps the consumer behaviour in detail -- this data is the basis for practical part where features of social stratification are followed regarding the consumer behaviour in a lot of different areas.
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Buyer decision process in travel and tourism
Batulková, Monika ; Koudelka, Jan (advisor) ; Dvořáková, Jitka (referee)
The aim of this diploma thesis is to analyze a buyer decision process of consumers in travel industry with a focus on outgoing tourism. The diploma thesis is divided in six parts. The first part focuses on theory of consumer behavior followed by marketing of services with an emphasis on tourism. Next part covers buyer decision process of consumers in travel industry based on results from analysis of a questionnaire. These results are integrated with agency data. A summary of acquired results is compared to all phases of buyer decision process at the end of this thesis.
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