National Repository of Grey Literature 205 records found  beginprevious196 - 205  jump to record: Search took 0.02 seconds. 
The role of the Czech public media in the pension reform discourse
Tomíčková, Adéla ; Háva, Petr (advisor) ; Mašková, Pavla (referee)
The thesis 'The role of the Czech public media in the pension reform discourse' aims to provide a critical reflection on the role of the Czech Television and the Czech Radio in the debate over the changes in the pension scheme of the Czech Republic. The principal method used for that is the discourse analysis, which comprises quality and quantity analysis of the media output, interviews and personal observation. The research project focuses on the context the debate over the pension reform occurs and how it is presented in the public media. The theoretical part summarizes the theoretical concepts used in the research project, i.e. concepts from the field of public policy, social policy, mass communication and discourse analysis. The empirical part examines the institutional development of the pension reform, its variations in political, scholarly (Czech and international) and public discourse. The major part of the research project is based on the discourse analysis of the pension reform discourse in the Czech public media. The role of the public media in the pension reform discourse is deduced on the basis of the theoretical and empirical parts.
The language of SPARK magazine
Bodlák, Ondřej ; Šebesta, Karel (advisor) ; Mareš, Petr (referee)
This thesis is concerned with Discourse analysis of music magazine Spark, which refers to metal music. The main standpoint is the phraseology and the choice of metaphorical expression which are used in the magazíne. They are determined by aesthetic and cultural context, to which the magazíne relates. Specific indexicality at the linguistic level refers, in a specific way, to musical context. The theoretical basis is stylistic analysis of specifically modified publicistic operational style, of its lexical items, phraseology and imaginativeness. Emphasis is layed on tenseness between the automatization in the use of means of expression and some author's style actualization. Both tendencies are relevant to the text contextualization. The first part of the thesis, named Introduction, presents the thematic structure of the magazíne and its specific form of advertising, the second part, named Texts, is focused on stylistic analysis of texts and their interpretation in the light of cultural context. In this second part are presented the persvazive aspects of the magazíne, in consideration of Christian values. The aim of this thesis is to describe one of the contemporary Czech media, in connection with linguistics and ideology. Key words: Discourse analysis Contextualization Order of indexicality Slang...
Integrative role of Dělnické listy for the orientation of Viennese Czechs in the period of political change 1918-1919
Bláhová, Šárka ; Sekera, Martin (advisor) ; Krejcar, Robert (referee)
This master's thesis examines the influence of a Czech newspaper, the Worker's Papers, that was published in Vienna. The daily paper was targeted at Czech citizens living in the Austrian capital in the times of political changes, between 1918 and 1919. First, the thesis employs the method of a quantitative analysis of articles from selected front pages of the Worker's Papers. I overview the major topics that the newspaper most often reported on: the world politics and the situation of Czechs living in Vienna. Then, I engage in a qualitative content analysis, analyzing key issues of Czechs that were often publicly discussed in the Austrian capital. Regarding the world news reporting, only articles that directly influenced Germany and Hungary are considered, since the Worker's Papers paid a special attention to this region. Using the quantitative, as well as qualitative, content analysis, I examine the extent to which the reporters in the Worker's Papers influenced their readers in terms of their audience's decision making and in terms of shaping the collective identity of the Czech minority in Vienna. The thesis discloses the topics that the Worker's Papers frequently reported on. Additionally, the thesis reveals the role of the newspaper in shaping the way Czech minority perceived themselves in the...
Vaclav Klaus and "nature"
Dvořák, Ondřej ; Novák, Arnošt (advisor) ; Slačálek, Ondřej (referee)
Thesis is based on the views of authors of sociology of knowledge (Berger, Luckman, Bourdieu) and authors of discourse analysis (Foucault, Fairclough). The central assumption is that knowledge is socially constructed and that this construction has its strong ideological and hierarchic aspects. Author is analyzing books and texts of Vaclav Klaus using the critical discourse analysis. Author is convinced that Vaclav Klaus has a substantive influence on public opinion in Czech Republic. Also author is convinced the struggle in the discussion over environmental topics is based in different basic assupmtions of discussion participant. Thus author decided to analyse the Vaclav Klaus's basic assumptions for the notions of nature and environment.
Role of the chancellor in the foreign policy of the Federal Republic of Germany: Angela Merkel
Farská, Kateřina ; Druláková, Radka (advisor) ; Dubský, Zbyněk (referee)
This master thesis is concerned with the role of the chancellor in the foreign policy with respect to the institutional possibilities that the German political system provides him, and also with respect to the personality of the chancellor - it strives to answer the question, if it is possible to identify the personality impact in the chancellor foreign policy positions. As the case example the current chancellor Angela Merkel has been chosen, who serves for a period long enough to carry out the research and who is at the same time well-respected personality abroad. The thesis comes to the conclusion that the chancellor has the rights to intervene in the foreign policy and uses those rights. By means of the discourse and content analysis of chancellor's speeches it has been possible to identify foreign policy preferences of the chancellor which can be associated with her personal life experience.
Role of identity in China-US relations through social constructivism
Páleníková, Hedvika ; Druláková, Radka (advisor) ; Rolenc, Jan Martin (referee)
This paper presents concept of identity in the theory of international relations. Impact of identity in China-US relations was analysed by way of the critical discourse analysis. The analysis was conducted on the basis of texts from American and Chinese media that covered a certain moment in connection with Taiwan and Chinese currency. After verification of criteria was proved that identity has a role in their mutual relation.
Structural and Argumentative Analysis of the Advertising Materials created by French and Czech Travel Agencies
HŮLOVÁ, Petra
The focus of present thesis is the analysis of advertising press of ski centres. The thesis is divided into two parts; the first and theoretical part presents typical facets of advertising discourse, the second and practical part includes the analysis of French and Czech travel agencies catalogues, booklets and leaflets. The analysis focuses on the language means typically used for purposes of advertising discourse.
New Year´s and State Holiday Discourses pronounced by the Presidents of France and the Czech Republic in 2007-2010. Comparative Textual Analysis of Discourse
VYBÍHALOVÁ, Michaela
The thesis focuses on the textual analysis of discourse and its methods. The goal of this thesis is to carry out comparative analysis of selected presidential discourses of Nicolas Sarkozy and Václav Klaus pronounced from 2007 to 2010 and to deduce general rules for the structure of the discourses in question. The thesis is divided into a theoretical part, which defines the subject of study, methodology and individual approaches of textual analysis of discourse, and practical part including the analysis of presidential discourses focused especially on the sequential and argumentation structure, the function of connectors, the use of lexical connotations and on the hierarchy of speech acts.
Russia's Foreign Policy Change in the First Decade of the 21st Century
Valentová, Emilie ; Druláková, Radka (advisor) ; Kratochvíl, Petr (referee)
The aim of the diploma thesis is to identify Russia's Foreign Policy change in the first decade of the 21st century. It focuses on the three most important strategic documents of the Russian Federation, the presidential decrees signed by Vladimir Putin and Dmitri Medvedev (The Foreign Policy Concepts of the Russian Federation from 2000 and 2008, The National Security Concept of the Russian Federation from 2000, The National Security Strategy of the Russian Federation from 2009 and The Military Doctrines from 2000 and 2010). Through Discourse analysis it concludes that Russia has moved to strenghtening norms of international law and multilateral cooperation between the years 2000 and 2010, it no longer uses confrontational expressions and prefers a multi-vector foreign policy accenting the Asian vector. Russia also proves to be more self-confident and ambitious. We expect a more active role in the world affairs from Russia in the second decade of the 21st century.
Pragmatic Markers in Spanish, Types and Frequency
HARTVICHOVÁ, Iva
The objective of this thesis is to examine which types of pragmatic markers are represented in coloquial Spanish and establish the frequency they occur wiht in native and nonnative speakers. Further, a systematical description of ten most frequent markers in native and nonnative speakers is included and examples of their use based on the transcription are shown. The author bases her work mainly on linguistic studies focused on pragmatic markers and coloquial Spanish ? on the studies of José Portolés Lázaro and María Antonia Martín Zorraquino and Antonio Briz in particular. The author emanates from Lázaro and Zorraquino?s classification, characterists and use of pragmatic markers. The practical part focuses on the differences in use of pragmatic markers between native and nonnative speakers and examines the frequency and representation of particular types of markers in coloquial Spanish.

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