|
Interface-Based Software Development
Rais, Aziz ; Pecinovský, Rudolf (advisor) ; Lacko, Branislav (referee) ; Merunka, Vojtěch (referee)
Even though there are many software development and project management methodologies available, research and practice both show that IT software development projects still fail, and that the quality of software products does not always meet customers' expectations. There might be multiple causes for such failures, but some of these reasons can be seen to influence or create others. Therefore, the larger the project is, the higher its risk of failure, especially if the teams involved work remotely (distributed and outsourced). This increase in project complexity is considered the motivation for this paper. Similarly, there are other factors that can result in a project's failure and customers' dissatisfaction regarding software quality. All such factors identified by research conducted by organizations specializing in this area are analyzed in order to identify a common root of IT project failures. Once the root causes of these failures have been identified and analyzed, the goal of the Interface based software development methodology is to solve them. The solution offered by an Interface based software development methodology is to improve understanding of software requirements and to describe these requirements with interfaces in an object-oriented way. Interface based software development will support and drive development towards service-oriented architecture (SOA) and component-based development (CBD). The goal of interface based software development is to increase software testability and maintainability and to make it more easily feasible to execute various software development processes in parallel.
|
|
The Eternal Boyhood of Jiří Karásek ze Lvovic
Kolařík, Karel ; Vojtěch, Daniel (advisor) ; Lishaugen, Roar (referee) ; Merhaut, Luboš (referee)
The thesis attempts to describe the life and work of Jiří Karásek ze Lvovic through an analysis of his lifestyle, i.e. the way in which he organized, embellished and individualized his life. Karásek sought to shape his existence as an artwork, in accordance with the inspirational concepts of the contemporary and antecedent thinkers and artists (e.g. Oscar Wilde, Walter Pater and Maurice Maeterlinck). He accented its integrity and orientation towards beauty. In accord with his aesthetic vision (and his literary work) Karásek conditioned beauty with sadness and pain and attempted to emphasize melancholic beauty, unity in disunion. For that purpose he would accentuate particularly the disintegrative, critical elements, evoking the impression of unsuccessful, self-destructive endeavor to reach life's high ideal. This corresponded with his tragic concept of the artist immolating himself for his Art. I approach Karásek's lifestyle through the use of the terms youth and (eternal) boyhood, which Karásek himself employed as symbols of mournfully beautiful existence in his literary work. I define a youth - in accordance with the romantic and symbolist interpretation - as a person at odds with reality (contemporary truths, customs and rules), a solitary, unique being, trying to construct a new world - only...
|
| |
|
E-trading B2C in a global environment
Cenigová, Ivana ; Jandoš, Jaroslav (advisor) ; Čech, Milan (referee)
This paper analyzes possibilities of a Czech customer in a global world of internet commerce and is oriented only to B2C trading. The first part is focused on explaining individual terms such as e-commerce, the types and forms of e-trading and the types of products that can be bought on the internet. In the second part it is defined what a customer has to know when he/she wants to buy something on the internet abroad. Then recommendations are introduced, as to what the customer should do to make his/her purchase profitable. In the last part these recommendations are presented on concrete examples.
|
|
The proposal for a new promotional campaign for AIESEC Prague
Jenisová, Veronika ; Zapletalová, Šárka (advisor) ; Průša, Přemysl (referee)
The aim of this thesis is to create the concept of a new promotional campaign, which concerns the recruitment of students of University of Economics (VSE) for internships through the student organization AIESEC. The thesis includes theoretical and practical part. The theoretical part deals comprehensively with promotion. This section is also devoted to the issue of proper planning of promotional campaigns and the creation of market research. The practical part includes assessing the previous campaign and the new proposal. Trends in the current communications represent a customer-orientation, which is increasingly demanding. Promotional campaign I have proposed matches the specific requirements of VŠE students. I considered all the promotional channels and means that could be used within the promotion at VSE.
|
|
Analysis of the communication mix of the Memos Software s.r.o. company
Pikartová, Ivana ; Zamazalová, Marcela (advisor) ; Kudláček, Petr (referee)
The thesis is focused on the analysis of the communication mix of Memos Software s.r.o. company which develops the custom software. Before the main analysis the theoretical part takes place in which the traditional components of the communication mix are explained. After that the attention is oriented on the communication mix which is done through the internet. In the practical part the analyzed company is introduced and after that the contemporary status of its communication mix is being described. Based on the analysis in the end of this thesis the recommendations are given with the aim to retrieve the imperfections and to optimize the communication mix of this company.
|
|
Analysis of selected brand from the Czech Quality Programme: Q21 - 21st century store
BEZEMKOVÁ, Aneta
The aim of this thesis was to present and subsequent analysis of quality brand Q21 - 21st century store. Through a questionnaire survey conducted at the level of brand holders, brand manager and customers of two certified retail units have been identified its strengths and weaknesses. Since 2010 is this brand part of the Czech Quality Programme, which currently covering together 20 independent brands. This Programme should help consumers in shopping orientation, but also assist entrepreneurs in bringing new quality products and services to market.
|
|
Customer realationship management and nets of independent applications
Koňas, Jakub ; Král, Jaroslav (advisor) ; Yaghob, Jakub (referee)
The objective of this thesis is to study the concept of software confederations (networks of independent applications, NIA) orientated on its utilization in the field of customer relationship management (CRM) and the enterprise information systems. The opening chapters of the thesis specify the meaning of CRM, present the evolvement of CRM systems and clarify their internal structure and provided features. The insight into the CRM subject terminates with extensive survey of CRM systems which are being sold within the Czech Republic. The following chapters explain the conception of NIA and evaluate advantages and disadvantages of contemporary technologies for building NIA. The equivalence between NIA and SOA-based solutions is recognized. The final chapters discuss the speciffic limitations and possible benefitss of NIA in the CRM fields.
|
| |
|
The strategy firm dealing in Dental hygiene products
PÍCHOVÁ, Romana
The aim of this thesis was to prepare an analysis of the business environment and companie tranding in goods and products for dental hygiene. The operational objective was to assess the development of business opportunities in this field, focusing on short-term and long-term prosperity of the business and possibly adjust the current business strategy. In preparing the analyzes, it was found that the company hadn´t developed a strategy, but it only works with the visions, both in the market, property, economy and human resources. The proposed new strategy is a combination of market-oriented strategy and customer oriented strategy.
|
guest ::
