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Czech film advertisin during the first republic
Zima, Tomáš ; Vošahlíková, Pavla (advisor) ; Bednařík, Petr (referee)
The thesis is aimed on film advertising in the period of the Czechoslovak First Republic, which is often a neglected, but extremely interesting chapter in the study of advertising history. The origin of film advertising is examined from the point of view of the advertiser, creators, but also the technical possibilities and available technical background, which was often a limiting factor for the development of film as such. The possible reach of the film advertising at the time is then illustrated by the development of the number of cinemas in Czechoslovakia, their total attendance, as well as the number of these films and the average attendance per show.
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Conspiracy Theories during the First Czechoslovak Republik (1918 - 1938)
Tesárek, Vojtěch ; Cebe, Jan (advisor) ; Knapík, Jiří (referee)
The thesis entitled Conspiracy Theories during the First Czechoslovak Republic (1918- 1938) deals with conspiracy theories, both in general and also specifically about those that were spread in the period from 1918 to 1938, known as the First Czechoslovak Republic. The author first characterizes conspiracy theories, divides them, introduces the readers to their main characteristics and describes why this theories are trusted by a large number of people. In the second part of this thesis the author deals specifically with periodicals from the First Czechoslovak Republic. These newspaper (Lidové noviny, Národní listy a České slovo) are examined by historical-comparative analysis and it is shown how on three specific cases (the mysterious death of Milan Rastislav Štefánik, the Gajda's affair and the alleged infection of Jiří Stříbrný with syphilis) conspiracy theories were spread during the First Czechoslovak Republic, what was the outcome, what was the motivation of those who spread them and how the state either opposed those theories or used them. In addition, for better understanding, this whole part is set in the historical context of the events. In the final part, the author examines whether the mentioned affairs and cases hold the characters of conspiracy theories or not.
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Nationalities policy of the KSČ during the period of the First Republic
Čučela, Roman ; Charvát, Jan (advisor) ; Kubátová, Hana (referee)
This bachelor's thesis focuses on the development of the nationalities policy of the Communist Party of Czechoslovakia, from the foundation of the party in 1921 until the signing of the Munich Agreement in 1938. The objective of the thesis is to describe the ways the nationalities policy of the KSČ developed, and the reasons why it has developed in certain ways. The thesis begins with a description of views on the nationalities question of the two approaches that influenced the nationalities policy of the KSČ, the Marxist-Leninist view and the view of Bohumír Šmeral, a significant social democratic representative before the foundation of KSČ and subsequently a founder of this party, and the ethnic situation in the newly created Czechoslovak Republic. The thesis continues with a chronological analysis of the party's nationalities policy, its criticisms and incentives for its change and the changes in the policy. The thesis covers the history of the party only during instances where its nationalities policy was either directly or indirectly influenced. The bachelor thesis is also concerned with the outcomes of KSČ parliamentary elections to the Chamber of Deputies, in electoral districts based on their ethnic composition, and how these electoral outcomes changed along with the shifts in the...
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Reconstruction of the town spa in Malé Svatoňovice
Macek, Štěpán ; Špiller, Martin (referee) ; Guzdek, Adam (advisor) ; Kalousek, Lubor (advisor)
The aim of the bachelor thesis was to prepare a documentation for building permits and a part of the documentation for the building construction on the basis of an architectural study, developed in the „AG35 – Monuments Restoration Studio“ module. The topic of the studio work was to think about the appropriate use of a listed building in the historic center of the village of Malé Svatoňovice and to create an architectural study. I have proposed the following concept. The building should serve as a municipal house, so I have concentrated the corresponding functions here: the municipal office, the ceremonial hall, the museum, doctors labs, cosmetics, the pharmacy and finally the spa, which had a long tradition here. When restoring an object, I proceed synthetically. I examine the quality and preservation of individual layers. Then I highlight the best of each one. If some layer have not been preserved, but still have had its qualities, I remind it in a new language. I think it was Tadao Ando who said, "If the genius loci is to be legible, it must be revived and provoked by inventive inputs." I combine modern with historical using timelessness.
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Sport in Czechoslovakian specialized magazines in the First Republic - developement of sport journalism between years 1918 and 1938
Hoffmann, Martin ; Lukšů, David (advisor) ; Trunečka, Ondřej (referee)
This diploma thesis deals with development of sports journalism during the First Czechoslovak Republic, which applies to the period from October 1918 unBl Munich agreement in September 1938. Research is focused parBcularly on specialized sports magazines and it is based on analysis of the six most significant ones - Slavista, Sportovni revue, Sportovni vestnik, Sport, Star and Rekord. The aim of this thesis is to describe the progress of sport journalism between world wars in the broader context and get to know whether or not had sport journalism developed into a full-Bme occupaBon. In addiBon this text portrays the most influenBal sport journalists of that period - Karel Petru, Josef Fanta, Miloslav Josef Horacek and Ondrej Sekora and also brings a chapter about sports photography, which was inseparable part of popular sport magazines. This thesis is a first scholarly text to bring a wider perspecBve on specialized sports magazines in Czechoslovak Republic between years 1918 and 1938 and follows the cooperaBon and rivality among journalists and their influence on sport in Czechoslovakia in general. One chapter was devoted to sports photography, because it played important role in successful sports magazines.
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The Ostrava Museum Night celebrates its 10th anniversary in the First Republic style
Galerie výtvarného umění v Ostravě
The Ostrava Museum Night will take place on Saturday, June 9th, for the tenth time. From five o'clock to midnight, Ostrava will revive a cultural festival that extends awareness of cultural life in the city. This year, 36 institutions will present their facilities, and entry is no longer the case. As part of the 100th anniversary celebrations of the Republic, the festival will revive the ride of veterans and velocipedists, as well as the cabaret and swing program. It will be launched by discharging the balloons in the tricolor color. From 17.30 they will be given free of charge in front of the New Town Hall in Ostrava.
Fulltext:  PDF
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Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj
Šmídová, Radka ; Vošahlíková, Pavla (advisor) ; Knapík, Jiří (referee)
ŠMÍDOVÁ, Radka. Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj. Praha, 2019. 75 s. Diplomová práce (Mgr.). Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce doc. PhDr. Pavla Vošahlíková, DrSc. Abstract This master's thesis maps the development of advertising in the Czech press during the First Republic, specifically between 1927 and 1937, on the example of two illustrated weeklies - Pestrý týden and Prague Illustrated Newsletter. It looks at the period under review in the context of the country's economic situation, social settings and lifestyle, where the middle classes have formed the country's economic and social balance, helping to bring new products to mass consumption. Women's emancipation, the technological development of the media as well as the development of advertising as an industry and the increasing level of ad targeting for their audience were also important. The thesis examines how advertisements in two magazines approach their readers and try to get their attention, what are their specifics, and especially what development occurred in the period of 10 years during the First Republic, when the Czech advertising industry was evolving, looking up to the American pattern. The research was carried...
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10th anniversary of establishment of the first republic and its presentation in the contemporary press
Škarková, Nikola ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
The bachelor thesis deals with the jubilee tenth anniversary of the founding of the Czechoslovak Republic and the importance of this event for conteporary press and society. The thesis analyzes four both party and independent newspapers (Lidové noviny, Národní politika, Venkov and Právo lidu) and compares what were their thoughts about the first decade of the republic and how important were the jubilee celebrations for them. The work consists of two parts. The first one contains a description of political development of the first decade of republic and for a better understanding of the historical context it also recalls the most important milestones of formation and functioning of Czechoslovakia. In addition, the work also tries to outline the media situation during the First Republic. In the second part, thesis describes concrete newspapers and analyzes articles and mentions of the jubilee celebrations in the period from 20 October to 4 November 1928. At the end of the thesis there is a comparison of the obtained results, which compares the importance of the celebrations for individual editors, and whether the opinions of the newspapers differed.
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