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Marketing audit of the festival Divadelná Nitra
Surovková, Simona ; JEŽEK, Vlastimil (advisor) ; SYROVÝ, Daniel (referee)
Divadelná Nitra is an international theatre festival with over 20 years of tradition, which annually brings a selection of the best European productions of the season to Nitra. Visitors are offered a presentation of the top contemporary theatre productions, exceeding to dance, physical, visual and music theatre, new and inspirational art forms, rich accompanying and work programme, and many other art and cultural activities. The festival is an internationally recognized event and is of vital importance in the context of the current Slovak theatre. Yet, as many other non-profit organizations, it has been struggling each year to maintain a stable financial situation, and despite an enormous effort and an experienced management team, the festival cannot avoid some organizational problems. Several of them are related to marketing of the organization. The aim of this marketing audit is to analyze the current situation of the festival Divadelná Nitra, to evaluate the state of its own marketing activities, and, along with discovered results, to propose solutions that could help to improve marketing of the festival Divadelná Nitra.
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Marketing audit of a chosen company
Trpák, Pavel ; Riedl, Marcel (advisor) ; Šmída, Zbyněk (referee)
The purpose of my thesis is to conduct the marketing audit of Dřevocentrum CZ company aimed at trading of wood products. In the theoretical part are explained terms like marketing, marketing mix, mystery shopping, marketing research and benchmarking. In the application part are processed particular analyses of marketing audit. Special attention is paid to assortment, prices, communication and market shares, compared to competitors afterwards. Acquired information are evaluated. At the conclusion of evaluation are presented ideas to improve marketing effectiveness of the company.
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Monitoring the effectiveness of marketing in the construction company
Vrána, Ivan ; MBA, Tomáš Zajíc, (referee) ; Dohnal, Radek (advisor)
This thesis focuses on monitoring marketing effectiveness in particular construction company. The target work is analysis of effectiveness put money to marketing of communication from basis budget. It deal with success rate of web communications and analysis of cost demand and contract. Output of work is motion of solution to betterment monitoring marketing in the construction company and calculation cost to new and existing customer.
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Marketing Strategy Proposal for a Company
Zeman, Milan ; Pluháček, Stanislav (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis identifies current marketing processes and tools of cafe Caffe Marco. After that the analyses of the evolution of the external and internal environment are realized and proposed relevant marketing strategy based on researches and analyses. The proposed actions are fully reflected in the measures in related parts of organizational and financial character, and the key factors for successful implementation of the proposed measures are set.
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Marketing Audit
Čevelová, Petra ; Rajnoch, Michal (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is being elaborated on the topic of “Marketing Audit”. The aim of this work is to implement marketing audit in the company XX. The subject of the audit is the oldest company’s product at the full- scale, i.e. general estimation of all marketing procedures. Marketing audit is a method of analysis in this diploma thesis. The results are summarized in the SWOT analysis, which was the resource for the list of recommendations for better marketing in the company. Consequently there is an estimation for a budget for further steps as well as estimated revenues. At the close I advise undergoing another audit to crosscheck accuracy of performed changes in the company.
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Marketing Audit of IMI Hydronic Engineering for the Czech Market
Drápelová, Zuzana ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The main objective of this thesis is to execute a marketing audit of IMI Hydronic Engineering at the Czech market in order to identify problem areas and opportunities, define key performance indicators (KPI) and follow recommended procedures to improve marketing performance of this company and increase the efficiency of the company as a whole. Marketing audit is a comprehensive analysis of the company and its surroundings, which does not contain only simple analysis of the current situation of the company but also the draft measure. Marketing audit in this thesis is carried out based on the methodology described in the theoretical part and consists of the analyses of six interrelated parts. The first part of the audit (audit of marketing environment) analyzes the external environment of IMI Hydronic Engineering realized through PESTLE analysis and Porter's five forces analysis. The following five sections are focusing on internal environmental audit of this company. These parts of the audit are: audit of marketing strategy, audit of marketing, audit of marketing systems, audit of marketing productivity and audit of marketing functions. The results are summarized in complex SWOT analysis. Recommendations, proposals for amendments, strategies, objectives and KPIs are listed in the conclusion.
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Marketing audit in selected company
ŠACHTA, Martin
This thesis addresses the implementation of marketing audit in selected companies. For the analysis of the selected engineering company ENGEL Strojirenska ltd. based in the South Bohemian Kaplice. The thesis is divided into an introduction and objectives, literature review, characteristics, implementing marketing audit itself, solution design changes, conclusion and list of references. The literature review is characterized by marketing, micro and macro environments, PEST analysis, Porter's five forces model, competitor analysis and marketing audit. The next part is a characteristic of the chosen company and the bulk of the work is devoted to the implementation of the marketing audit itself. There is an audit of the marketing environment, marketing audit strategies, audit marketing organization, marketing systems audit, audit marketing audit productivity and marketing activities.The necessary information is collected through structured interviews with company management. Based on the findings that emerged from the marketing audit is given a proposal for changes to improve the current situation in the company.
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The audit of a marketing strategy in choice company
KNĚZKOVÁ, Martina
I choose as the subject of my graduation thesis, the audit of a marketing strategy of LUKR engineering Inc. My thesis consists of three main parts. The first part involves studying of specialized literature to get deep knowlegedes and survey about the topic for better orientation in this area. All those information enabled my to provide analysis and evaluation. The second part of my thesis is to interpret teoretical knowledges to the practical field. First step was to analyse LUKR Inc. as a whole economical complex. After that followed the analysis of macro and microeconomical enviroment. Also were chosen and applied the STEP analysis, marketing mix analysis, Porter{\crq}s five forces model analyses and analysis of two main competitors. During those analyses were used internal sources of information as interwievs with management. The third part consists of evaluation of analysess, interpretation of working hypothesis and choosing the best company policy to confirm and enhance the position at the market. The final conlusion shows that LUKR Inc. has a strong and stabile position at the market because of following: exclusivity of assortment, very strong marketing orientated activities, high professional, skilled and progressive company management.
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