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Management and marketing of sport's event: ICF Slalom World Ranking Race Prague 2009
Kubričan, Lukáš ; Šíma, Jan (referee) ; Voráček, Josef (advisor)
Title: Management and marketing of sport's event: ICF Slalom World Ranking Race Prague 2009 Objectives: Present strengths and weaknesses of ICF Slalom World Ranking Race Prague 2009 based on analyse of recent years and present ideas for its improvement. Methods: Descriptive analysis, SWOT analysis and interview with expert. Results: Conclusion and advices for organizers of sport's events. Key words: Management, marketing, SWOT analysis, descriptive analysis, sport's event, canoe slalom competition, ICF Slalom World Ranking Race Prague 2009.
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Marketing mix in company Sellier & Bellot, a.s.
ZÁKOSTELNÁ, Dagmar
The aim of this bachelor thesis was to evaluate tools of marketing mix in the Sellier & Bellot, Inc. and, where appropriate, suggest improvements to the mix of chosen instruments. The company is primarly known as a manufacturer of ammunition, which are the main topic of this dissertation. In the first part are theoretically defined tools of marketing mix. In the practical part is introduced the company and its history at first. Then are the tools of marketing mix of the company analyzed in the way the company use them now. At the end are suggestions for the company how to use better the tools of marketing mix.
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Analysis of Claims in Renault Česká republika, Inc. and Proposals for Improvement
Oravcová, Lenka ; Plášková, Alena (advisor) ; Radoň, Tomáš (referee)
The aim of this diploma work is to analyse and evaluate claims in Renault Česká republika, Inc. by using the recommendations of quality management and by means of Pareto analysis as a quality control tool, and also to propose measures for reduction of causes of their emergence. In this work I review claims in Renault Česká republika, Inc. submitted in the years 2006, 2007 and first half of 2008. As a result and consequence of the analysis I propose solutions, which could help in making an effort to increase the satisfaction of both regular and prospective customers.
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Podnikání ve specifickém odvětví služeb
Jiroušová, Šárka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Cílem práce je revize desetileté existence firmy Skischool Krkonoše, podnikající ve specifickém odvětví služeb. Práce je zaměřena na silné a slabé stránky fungování firmy s důrazem na vnější a vnitřní design, nabídku služeb a reklamu. Součástí jsou konkrétní návrhy na zdokonalení poskytovaných služeb.
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Recommendations on online sales increase of The Royal Mint products
Nemcová, Miroslava ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis deals with The Royal Mint and it's online strategy. Using web analytics tools and usability testing it analyzes a current state of website and e-shop of the company. From the obtained figures about visits of the website, keywords, conversion rate, traffic sources and others, the customers' behavior is analyzed and subsequent conversion rate and user friendliness-raising measures are evaluated. The thesis summarizes recommendations resulting from the carried analyses in order to increase the online sales, bring new customers online and increase the loyalty of the existing ones.
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The concept of total compensation in the selected manufacturing company
ŘÍHOVÁ, Zuzana
The main aim of this thesis is to consider of utilisation of concept of total compensation in selected manufacturing company. The conclusion should recommend proposals to improve efficiency of employees reward based on the result of analysis. It was used questionnaire survey in the chosen department of firm to reach the aim. The analysis has found weaknesses in all quadrants of concept of total compensation. The main weaknesses were found in quadrant I - cash rewards and in quadrant III - training and development, but not the other two quadrants aren´t without problems. Based on the result of analysis were proposed recommendations for every individual quadrant.
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Development of Business Activities of Company
Červenka, Ondřej ; Sýkorová, Martina (referee) ; Zich, Robert (advisor)
This bachelor thesis – Development of business activities of company – analysis current position of the company. It also deals with inside and outside environment that influences business activities. By the inside and outside analysis of environment there are formulated Opportunities and Threats and below Strengths and Weaknesses. Finally there is put together SWOT matrix. The matrix results in proposals of development of business activities of company.
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Franchising as the method of market entering
Koreňová, Hana ; Turnerová, Lenka (advisor) ; Grossová, Petra (referee)
My Bachelor thesis analyzes franchising as the method of market entering.The analysis consists of two parts, theoretical and practical. The forms of expansion to the foreign markets are defined, while the accent is put on the franchising. SUBWAY, one of the world's most successful franchise companies, is taken to show how the concept operates. I tried to point out the problems which a young company must face in Czech Republic, find out the strengths and weaknesses of the concept, suggest the solutions to better the company's market place, having applied an enquiry and SWOT analysis. Using the SUBWAY concept, I think I have managed to demonstrate that franchising can be successfully used for foreign trade expansion at certain circumstances.
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Strategy for development of environmentally friendly tourism in region Nechanice
Součková, Michaela ; Kašparová, Ivana (advisor) ; Karel, Karel (referee)
This thesis deals with possibilities of tourism development of mikroregion Nechanicko in region Hradec Kralove. The thesis includes analysis of the current region (geography, hydrography, climate, residents and transport) and tourist services and device (accommodation, attractions and events, refreshment). This analysis has been prepared from own investigation ofregion, region strategic plans and other documents. This analysis is a discription of eachvillage in region frompointofview of transport ofand social activities. From this analysis and individual interviews with a representative of each village was made SWOT analysis (Strenghts, Weakness, Opportunities and Threats) of region. During analysis wereperformedinterviews with representatives of each village and some local bussinesmen about their products and services and how they to tourism with their products and services in region. It was also proposed several preffered axes. Some of thepriorities are developed in a part of proposed precautionand owen proposals precaution in parts of number 19. and 20. The last part of this thesis are owen proposal for cycling trips. There cycling trips are helped to advertising environmental tourism in this region.
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