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Sociological aspects of impulsive shopping.
Pfeiferová, Jitka ; Osuský, Michal (advisor) ; Buchtík, Martin (referee)
This thesis concerns topic of decision-making, primarily whether is it more rational or irrational process and what does it imply. To make the topic more concrete the thesis and qualitative research, which is its important part, is focused on decision making during shopping. The research is aimed at exploring proportion of rational and irrational purchases, course of whole process and factors which influence it. Starting point represents result of published research, which says that 70% of purchases are impulsive (unplanned) and therefore decision-making and people themselves are irrational. However research conducted within this thesis shows, that irrationality and impulsivity are probably two different categories which should not be confused together. After defining what does "irrational purchase" exactly mean it seems that respondents made circa 20% of irrational purchases while impulsive were 65% of purchases. Thus decision-making appears to be more rational, which leads to consideration, how could it work in general. Another important issue addressed in the thesis is existence of emotions as unconscious impulses which initiate and affect decision-making. The research indicates their existence, at that in all categories of purchases (even planned and rational).
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Barriers to eCommerce
Lech, Josef ; Šálková, Daniela (advisor) ; Radka, Radka (referee)
The purpose of the diploma thesis was to analyze developing area of e-commerce, to identify barriers and propose solutions or measures to eliminate obstacles, namely to eShop O2.cz.
It was used theoretical foundations created under a study themed literature and available sources of information.
The practical part consisted of using polling, both in electronic and personal form. The obtained data were analyzed in order to verify the established hypothesis. Results of the questionnaire survey pointed to a lack of communication free transportation and payment methods eShop O2.cz, while recommendations were made for improving the conversion rate between visits and completed orders.
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Electronic shopping requirements in the Czech Republic
Nguyen, Huu Hoa ; Šálková, Daniela (advisor) ; Navrátilová, Miroslava (referee)
The bachelor thesis consists of two main parts. The theoretical part is describing the issue of ebusiness including ecommerce. Topics such as ebusiness and online shopping are thoroughly discussed here in detail, including history and the beginning of not only the internet in itself, but ebusiness as well. Described here are the European and Czech legislations of ecommerce and online customers legal protection. The theoretical part are informations about the current situation of ecommerce in the Czech Republic including the trends nowadays. The practical part provides information about the migration of Vietnamese citizens to the Czech Republic. Interpretation of their attitude to online shopping and the analysis results of questionnaire survey and comments to results. In conclusion, solutions were proposed to improve the situation of online shopping by Vietnamese community in the Czech Republic.
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HOUSE ON THE EDGE – Valašské Meziříčí, Sokolská Street
Pomykalová, Andrea ; Vojtová, Lea (referee) ; Hrabec, Josef (advisor)
The architectural and urban concept is based on the original plan distribution plots (long and narrow) and conservation way for pedestrians (from the square to the neighborhood). The actual shape of the building is the philosophy of two masses showing the connection of two cities (Meziříčí and Krasno) in one city. The connection of these masses in response from two rivers in the city. (Vsetínská and Rožnovská), which is most visible from the street Sokol. Because of noisy road on the south side of the parcel has been beneficial to the orientation of buildings on the east and west which is also consistent with binding to the original parcel. Two symmetrical objects continue from roofs on existing buildings in the street Pospisilova.
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The Study of Logistics Procurement with a View to Purchase
Picka, Martin ; Nevřela, Tomáš (referee) ; Jurová, Marie (advisor)
This thesis focuses on reduction of costs associated with the acquisition of amorphous cores from China, namely reduction of transport costs. The first part introduces the company’s production program. Then the thesis provides theoretical knowledge and analysis of the current state of the ordering process. Based on the analysis I have proposed measures which are reducing transport costs. Conditions needed for the implementation of these proposals are proposed as well. The final part offers quantified benefits of each proposal.
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The Study of Logistics Procurement with a View to Purchase
Hřebíček, Marek ; Švihálek, Michal (referee) ; Jurová, Marie (advisor)
This master thesis entitled “The study of Logistics procurement with a view to Purchase” is aimed at reducing costs in relation to obtaining, storing and maintaining material resources. The first part of this thesis introduces the company's production program and material standards. After which the relating processes are analyzed and by using theoretical approaches, measures to ensure savings are then proposed. The final part offers a summary of the benefits of the proposed solutions.
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Consumer behavior in e-commerce
Hedrlínová, Alice ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
This Thesis deals with the behavior of consumers when shopping on the Internet. The aim was to find out what factors influence the behavior of consumers when shopping online, how the consumers decide when shopping on the Internet and how they think that specific e-shop should look like. To obtain the necessary primary data, the technique of quantitative online interviews was used. Furthermore, the primary data were supplemented by secondary data obtained from research MML-TGI. Based on the analysis of primary and secondary data, a list of recommendations for new and established e-shops was made. Advice, how to become a successful Internet shop, were related both to arising and establishing e-shops, recommendations also focused on the facts, which payment methods and forms of transport should e-shop provide and how the website should look like.
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Stock management of the company Gala a.s.
Lukešová, Alice
The objective of the bachelor thesis is to evaluate the stock management in the company Gala a.s and propose measures for its improvement. The thesis is divied into two parts, literature review and theoretical part. In the literature review are defined basic terms from the logistics, stocks and its management, property of company and purchasing together with the choice of supplier. In practical part is evaluated current state of stocks, there are described current ways of stock man-agement together with problem areas and next are suggested individual recom-mendations for ways of stock management.
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Shopping Tourism
Soukupová, Jana ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
The bachelor thesis defines shopping tourism as a form of tourism and subdivides it into forms and types. It deals with the preconditions for the development of this form of tourism and its potential impacts. One chapter concerns itself with the specifics of destinations and attractions of shopping tourism and provides examples of them. The final part of the thesis deals with the tourist expenses on shopping and with shopping tourism in the Czech Republic. The last chapter concerns itself with the factors that could affect the future development of shopping tourism.
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