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Musical as a Marketing Product
Vágnerová, Tereza Aster ; Dolanský, Pavel (advisor) ; Halada, Jan (referee)
The bachelor thesis "Musicals As a Marketing Product" is dedicated to marketing communication in the field of musical-dramatic arts. It provides a description of marketing communication in the licensed musical "Les Misérables", produced by the GOJA agency. "Les Misérables", in terms of marketing and ticket sales, is a musical phenomenon in the Czech Republic. The purpose of this work is to characterize marketing communication of musical-dramatic arts and furthermore, to describe the marketing specifics of the Czech musical environment through the application of theoretical knowledge. It will also give a detailed description of marketing communication in musical-dramatic arts which is then analyzed and evaluated. At the end of the study it provides possible recommendations and suggested changes to make marketing communication of musical arts more efficient.
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Musical Choirmaster as a Interpretive Advisor
Balašová Trčková, Jana ; Tichá, Alena (advisor) ; Valášek, Marek (referee)
The aim of the thesis is to map the development of a musical as a musical genre, on the basis of historical and social background. Within the frame of this context, the work attempts to follow the variable function of the choral parts of a musical. The goal of the thesis is to demonstrate the development of the interpretation of musical choirs, using particular choir examples. These theoretical bases will lead in to concrete recommendation for the work of a musical choirmaster. The second part focuses on the role of breath in the interpreter's preparation for the performance.
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METHODS AND APPROACHES TO STAGING POPULAR MUSICAL THEATRE IN CURRENT CZECH THEATRE ENVIRONMENT
Olšovský, Lumír ; SOMEŠ, Jaroslav (advisor) ; DEÁK, Juraj (referee)
This Master's thesis addresses the process of staging musicals and operettas within the Czech theatre?s environment. As an example, the author chose five different titles for comparison and description of the process of preparation of this specific kind of musical theatre focusing on various options for theatre companies, discussing the demands and difficulties of assembling teams of artistic collaborators and the creative process itself during rehearsals. Processes concerned with the first grasp of a title as a dramatic text, through the spatial solutions of a dramatic situation in terms of stage space in a theatre, up to the director-actor collaboration, are documented by authentic findings, which are compared with notes of directors, who significantly influenced the author's view. The text also considers the specific demands of this kind of theatre on the actor (actress) and his (her) education and training
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B.Fosse, R. Asherwood: Cabaret - a complex stage design project for the Musical Theater in Karlin
Svoboda, Martin ; DUŠEK, Jan (advisor) ; GLOGR, Karel (referee)
The topic of my master's thesis is the musical Cabaret, written by the original writer of the book Berlin Stories by Christopher Isherwood. The Cabaret musical has been created through collaboration of John Kander (music), Fredd Ebb (lyrics) and Joe Masteroff (libretto). At the beginning of my thesis I mention history of the cabaret and its development. Then I try to explore the origin of the cabaret in Paris, its birthplace, and also in Germany and in Bohemia. Another topic is the history of the musical, its principles and operations. In the next part of my thesis I analyze theatrical terminology which is closely associated with the Cabaret. In the practical part, I solve questions of the musical's storyline; this part also includes solutions to every piece of the story-pictures and also my own custom concept of set design and a space. The thesis also includes inspirational materials that assisted me to find the final solution.
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Genesis and History of czech Musical
Benešová, Zuzana ; PŘÍVRATSKÁ, Jiřina (advisor) ; JONÁŠOVÁ, Jana (referee)
The fundamental subject matter of my Bachelor Thesis is the genesis and history of musicals in the Czech republic. In the first part I explore the genres, which laid the foundations of this form of musical theatre. The following part contains a list and an analysis of the first plays of foreign authors presented on the Czech stages. I go further with listing the most prominent theatres that contributed to the advancement of this phenomenon. I describe their history and leading figures. In the final part I introduce the contemporary musicals performed after 1989 and I also refer to the most modern productions, which attract audience in present times.
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Serious musicals on West End stages
Hlubučková, Petra ; CÍSAŘ, Jan (advisor) ; BÁR, Pavel (referee)
The topic of this thesis covers the serious musicals staged in London's West End. The author first considers the concept of "serious musical", its characteristics and its connections with melodrama. Then the author contemplates over several musicals which deal with serious topics which the author had seen in London (for example: The Lion King or Wicked). Then focus moved to three musicals - Matilda the Musical, Billy Elliot the Musical and Les Misérables. The author focuses more attention on the first two musicals that are mentioned. They are representatives of serious family musicals. This thesis is devoted to how they were originally intended (book, movie) and then their stage appearance is analyzed in detail with emphasis on transformations which have occured during the adaptations. The author then focuses on topics which are directly connected to Matilda the Musical, Billy Elliot the Musical and Les Misérables. Thus the thesis is concentrated on some adaptations, musical stage design, dance, children actors, megamusicals and family musicals. In this thesis, the author also tries to identify the possible reasons for the changes and where they originated from.
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The Analysis of Motives and Rhythm in the West Side Story
Jankulárová, Michaela ; FRANZ, Vladimír (advisor) ; ŠRÁMEK, Vratislav (referee)
In first section this thesis is trying to explain the definition of "musical" and to sum up the brief history of American musical with accentuation of some important and interesting musical productions. Further it is trying to highlight some theatrical, musical-theatrical and pure musical genres from which the musical as we know it today draws. In the second section there is an attempt to define motives and rhythm of musical West Side Story based on analysis of the songs used in it. The main focus is on the songs "America" and "Cool". The songs are analyzed chronologically, with no intention to divide them by themes. The thesis is trying to find out the fundamental elements which are characteristic for each song or which are somehow important for the musical as a whole. 
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Marketing specifics of musical shows
Trvalcová, Lenka ; Černá, Jitka (advisor) ; Tyslová, Irena (referee)
This thesis deals with the specifics of marketing focused on commercial musical shows in Prague. The theoretical part of the introduction is characterized by two basic concepts, which are musical show and marketing. Furthermore, it focuses on the marketing mix, target customer, the competitive environment analysis and SWOT analysis. All these elements are generally characterized first and then applied directly to the musical environment. A practical part of the general principles is being demonstrated, by applying it on a musical show Baron Munchausen. Another section is devoted to selected marketing specifics, which comes with it. Based on principles characterized above, this thesis is trying to analyze two current Czech musical projects, "Robin Hood" and "Deti raje". In conclusion, there is mention of the specifics, which comes with musical shows when is license purchased from abroad and also on the website arising in connection with this genre.
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